The benefits of including your industry or profession in your LinkedIn URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of LinkedIn URLs: Boosting Your Professional Brand

LinkedIn is the go-to social platform for professionals, providing an excellent opportunity to showcase your skills, connect with industry experts, and explore career opportunities. While most people are aware of the importance of a strong LinkedIn profile, many overlook a simple yet powerful tool that can significantly enhance their professional brand – their LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a generic URL to your profile, consisting of random numbers and letters. However, you have the option to customize this URL to something more personalized and relevant to your industry or profession.

How to Get Your LinkedIn URL

Obtaining your LinkedIn URL is a straightforward process. Here’s how you can find it:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen to access your profile.
  3. Look for the “Edit public profile & URL” option on the right side of your profile picture. Click on it.
  4. On the right side of the screen, you’ll see your current URL under the “Edit URL” section. It will look something like “”.

Once you have your LinkedIn URL, you can start leveraging its benefits to enhance your professional presence and networking opportunities.

The Benefits of Customizing Your LinkedIn URL

Customizing your LinkedIn URL offers several advantages that can positively impact your professional brand. Let’s explore some of the key benefits:

1. Increased Visibility and Branding

By including your industry or profession in your LinkedIn URL, you can instantly communicate your area of expertise to anyone who views your profile. This can be especially beneficial if you work in a niche industry or have a specific professional focus. For example, a digital marketer may choose a URL like “” or “”. This customization not only makes your profile more searchable but also reinforces your personal branding.

2. Improved Search Engine Optimization (SEO)

LinkedIn profiles are indexed by search engines like Google, Bing, and Yahoo. By customizing your URL with relevant keywords, you can increase the chances of your profile appearing in search results when someone searches for professionals in your field. This can be particularly advantageous if you’re actively looking for job opportunities or want to establish yourself as a thought leader in your industry.

3. Enhanced Professional Credibility

A customized LinkedIn URL adds a professional touch to your online presence. It shows that you are proactive and invested in your personal brand. When sharing your LinkedIn profile on business cards, email signatures, or other professional platforms, a personalized URL looks more polished and memorable. It also demonstrates that you have a strong online presence, which is becoming increasingly important in today’s digital age.

How to Change Your LinkedIn URL

If you’re still using the default LinkedIn URL assigned to you, it’s time to make a change. Follow these steps to customize your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen to access your profile.
  3. Look for the “Edit public profile & URL” option on the right side of your profile picture. Click on it.
  4. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  5. Type in your desired URL. Keep it simple, professional, and relevant to your industry or profession. Avoid using special characters or spaces.
  6. Click “Save” to update your LinkedIn URL.

Remember, once you change your LinkedIn URL, the old URL will no longer work, so you’ll need to update it on any platforms where you have shared it previously.

LinkedIn URL Best Practices

To optimize the impact of your LinkedIn URL, consider the following best practices:

  • Keep it short and simple: A shorter and more straightforward URL is easier to remember and share.
  • Use your name if available: If your name is still available as a URL, it’s a good idea to include it. This can help with personal branding and make it easier for people to find you.
  • Avoid special characters and spaces: Special characters and spaces can cause issues when sharing or typing the URL, so it’s best to stick to alphanumeric characters.
  • Include relevant keywords: Incorporate keywords related to your industry or profession to improve search engine visibility.
  • Regularly check for availability: LinkedIn URLs are unique, so it’s a good practice to periodically check if a more desirable URL becomes available.

Where to Use Your LinkedIn URL

Once you have customized your LinkedIn URL, you can strategically use it across various platforms to maximize its impact:

  • Resume: Include your LinkedIn URL in the contact information section of your resume. This allows potential employers or recruiters to easily access your profile and learn more about your qualifications.
  • Email signature: Add your LinkedIn URL to your email signature to provide recipients with a direct link to your professional profile.
  • Business cards: Include your LinkedIn URL on your business cards to encourage professional connections to connect with you online.
  • Personal website or blog: If you have a personal website or blog, consider adding a LinkedIn icon or hyperlink that leads to your profile.
  • Social media profiles: Include your LinkedIn URL in the “Website” or “About” section of your other social media profiles to drive traffic to your LinkedIn profile.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or complex, you can consider using URL shorteners. These services take your long LinkedIn URL and create a shorter, more manageable version. Some popular URL shorteners include Bitly, TinyURL, and However, it’s important to note that using a URL shortener may affect your search engine optimization efforts, as the shortened URL may not be as keyword-rich as the original.


Your LinkedIn URL is a powerful tool for enhancing your professional brand and increasing your visibility in the online world. By customizing your LinkedIn URL to include your industry or profession, you can make a lasting impression on potential employers, colleagues, and industry peers. Remember to keep it short, relevant, and professional, and strategically use it across various platforms to maximize its impact. Invest the time to optimize your LinkedIn URL, and you’ll be one step closer to unlocking new career opportunities and establishing yourself as a thought leader in your field.

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