The benefits of including your LinkedIn profile URL in your job application materials


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Your LinkedIn Profile URL in Job Applications

In today’s digital age, the job application process has become increasingly competitive. With hundreds of applicants vying for the same position, it’s essential to find ways to stand out from the crowd. One often overlooked but highly effective strategy is including your LinkedIn profile URL in your job application materials. Your LinkedIn profile can provide potential employers with a comprehensive overview of your professional experience, skills, and accomplishments. By sharing your LinkedIn profile URL, you give employers the opportunity to learn more about you and assess your fit for the role. In this article, we will explore the benefits of including your LinkedIn profile URL in your job application materials and provide step-by-step instructions on how to obtain and customize your LinkedIn profile URL.

Why Include Your LinkedIn Profile URL?

When you apply for a job, your resume and cover letter are typically the first documents that employers review. While these materials provide a snapshot of your qualifications, they may not provide a complete picture of your professional background. By including your LinkedIn profile URL, you give employers the chance to delve deeper into your experience and learn more about your accomplishments and skills.

1. Showcasing Your Professional Brand

Your LinkedIn profile is an extension of your professional brand. It allows you to highlight your skills, experience, and achievements in a visually appealing and easily accessible format. By including your LinkedIn profile URL in your job application materials, you can direct employers to a platform that showcases your expertise and professionalism. This can help you stand out from other applicants and leave a lasting impression.

2. Providing Additional Information

Your resume and cover letter have limited space, and it can be challenging to include all relevant information. However, by including your LinkedIn profile URL, you can provide employers with access to additional details about your professional background. This can include projects you have worked on, recommendations from colleagues, and endorsements for your skills. By giving employers the opportunity to explore your LinkedIn profile, you can provide a more comprehensive overview of your qualifications.

3. Demonstrating Your Online Presence

In today’s digital age, having a strong online presence is crucial. Employers often search for candidates online to learn more about them before making hiring decisions. By including your LinkedIn profile URL, you demonstrate that you are proactive in managing your online presence and are willing to share more about yourself beyond the traditional application materials. This can help you build credibility and showcase your professionalism.

4. Networking Opportunities

LinkedIn is not just a platform for job seekers; it is also a powerful networking tool. By including your LinkedIn profile URL, you invite potential employers to connect with you and expand your professional network. Networking can lead to new job opportunities, mentorship, and valuable industry connections. By sharing your LinkedIn profile, you open the door to future possibilities.

How to Obtain Your LinkedIn Profile URL

If you do not already have your LinkedIn profile URL, follow these simple steps to obtain it:

Step 1: Log In to Your LinkedIn Account

If you do not have a LinkedIn account, create one by visiting and following the sign-up instructions.

Step 2: Navigate to Your Profile

Once you are logged in to your LinkedIn account, click on the “Me” icon in the top navigation bar. From the drop-down menu, select “View profile.”

Step 3: Locate Your LinkedIn Profile URL

On your LinkedIn profile page, look for the section that displays your profile picture, name, headline, and contact information. Below your contact information, you will find your LinkedIn profile URL. It will typically look something like this:

How to Customize Your LinkedIn Profile URL

By default, LinkedIn assigns a generic URL to your profile based on your name and a series of numbers. However, you have the option to customize your LinkedIn profile URL to make it more professional and memorable. Follow these steps to customize your LinkedIn profile URL:

Step 1: Access the “Edit Public Profile & URL” Page

From your LinkedIn profile page, click on the “Edit public profile & URL” button. This will take you to a page where you can edit various aspects of your public profile.

Step 2: Edit Your LinkedIn Profile URL

Scroll down to the “Edit URL” section of the page. Here, you can edit your LinkedIn profile URL to reflect your name or professional brand. Keep in mind that your URL must be unique and may not contain spaces or special characters.

Step 3: Save Your Changes

After customizing your LinkedIn profile URL, click the “Save” button to save your changes. Your new URL will be immediately applied to your LinkedIn profile.

Where to Include Your LinkedIn Profile URL in Your Job Application Materials

Now that you have obtained and customized your LinkedIn profile URL, it’s important to strategically include it in your job application materials. Here are a few key places where you should consider including your LinkedIn profile URL:

1. Resume

Include your LinkedIn profile URL in the contact information section of your resume. This ensures that employers can easily access your LinkedIn profile while reviewing your application.

2. Cover Letter

In your cover letter, mention your LinkedIn profile URL and highlight the value it can provide to employers. Encourage them to visit your profile for more information about your qualifications.

3. Email Signature

Add your LinkedIn profile URL to your email signature. This allows you to promote your LinkedIn profile consistently in all your communication with potential employers.

4. Online Application Forms

Some online job application forms have a dedicated field for including your LinkedIn profile URL. Take advantage of this opportunity and make sure to provide your URL in the appropriate section.


Incorporating your LinkedIn profile URL in your job application materials can significantly enhance your chances of standing out from the competition. By showcasing your professional brand, providing additional information, demonstrating your online presence, and creating networking opportunities, your LinkedIn profile can serve as a powerful tool in your job search. Remember to obtain and customize your LinkedIn profile URL, and strategically include it in your resume, cover letter, email signature, and online application forms. By leveraging the power of your LinkedIn profile URL, you can make a lasting impression on potential employers and increase your chances of securing your dream job.

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