The benefits of including your LinkedIn URL in your online job applications

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26 Sep 2023  •   5 minutes read

Author: Admin

Introduction

In today’s digital age, having a strong online presence is crucial, especially when it comes to job hunting. When you apply for a job online, it’s not just your resume that matters; your online profiles and professional networking sites can also make a significant impact on potential employers. One platform that stands out for professionals is LinkedIn. With over 740 million members worldwide, LinkedIn is the go-to platform for professionals to showcase their skills, connect with others in their industry, and find new career opportunities. In this article, we will explore the benefits of including your LinkedIn URL in your online job applications and how you can optimize it to make a lasting impression on potential employers.

What is a LinkedIn URL?

Before we dive into the benefits, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is a unique web address that directs others to your LinkedIn profile. It typically consists of your name followed by a series of numbers and letters. For example, a standard LinkedIn URL might look like this: https://www.linkedin.com/in/johndoe1234. However, LinkedIn allows you to customize this URL to make it more professional and memorable.

How to Get Your LinkedIn URL

If you’re wondering how to find your LinkedIn URL, don’t worry; it’s a straightforward process. Follow these steps to locate your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section below your profile picture. You should see your LinkedIn URL displayed there.

Why Include Your LinkedIn URL in Job Applications?

Now that you know how to find your LinkedIn URL let’s explore the benefits of including it in your job applications:

1. Showcasing Your Professional Brand

Your LinkedIn profile is an extension of your resume, allowing you to showcase your professional brand in a more dynamic and interactive way. Including your LinkedIn URL in your job applications gives potential employers a chance to learn more about you beyond the limited space of a resume. They can view your profile, which includes your work experience, skills, education, recommendations, and even samples of your work. This extra information helps paint a more comprehensive picture of who you are as a professional and can make you stand out from other applicants.

2. Highlighting Your Network and Connections

LinkedIn is not just a platform for job seekers; it’s also a powerful networking tool. By including your LinkedIn URL in your job applications, you can showcase the connections you’ve made in your industry. Employers value candidates who have a strong professional network as it demonstrates their ability to build relationships and collaborate effectively. When a potential employer sees your LinkedIn profile, they can see the people you’re connected with, including colleagues, industry experts, and even mutual connections. This can give them confidence in your ability to thrive in a team-oriented environment.

3. Providing Social Proof

In today’s digital world, social proof plays a significant role in decision-making. When employers see that you have an active LinkedIn profile with a substantial number of connections, endorsements, and recommendations, it adds credibility to your professional profile. By including your LinkedIn URL in your job applications, you are providing social proof that others value your skills and expertise. This can help build trust with potential employers and increase your chances of getting noticed.

4. Demonstrating Tech-Savviness

Including your LinkedIn URL in your job applications demonstrates that you are tech-savvy and up-to-date with the latest trends in professional networking. It shows that you understand the importance of online presence and are proactive in managing your professional brand. In today’s digital age, employers value candidates who are comfortable navigating online platforms and leveraging them to their advantage. By including your LinkedIn URL, you are showcasing your tech-savviness and positioning yourself as a candidate who is ready to embrace the digital aspects of the job.

5. Enhancing Visibility and Discoverability

LinkedIn is a highly visible platform, and including your LinkedIn URL in your job applications can enhance your visibility and discoverability. When potential employers search for your name online, your LinkedIn profile is likely to appear among the top search results. By including your LinkedIn URL in your applications, you are making it easier for employers to find and learn more about you. This increased visibility can be a game-changer, especially if you have taken the time to optimize your LinkedIn profile with relevant keywords and a professional headline.

6. Building Personal Branding

Personal branding is essential in today’s competitive job market. When you include your LinkedIn URL in your job applications, you are not only showcasing your professional brand but also building your personal brand. Your LinkedIn profile allows you to share your thoughts, insights, and expertise through articles and posts. This can help position you as a thought leader in your industry and attract the attention of potential employers. By including your LinkedIn URL, you are inviting employers to explore your personal brand and get a glimpse of who you are beyond your resume.

How to Customize Your LinkedIn URL

Now that you understand the benefits of including your LinkedIn URL let’s talk about how you can customize it to make it more memorable and professional. Follow these steps to customize your LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the section below your profile picture. You should see your LinkedIn URL displayed there.
  5. Click on the “Edit public profile & URL” button located on the right side of the screen.
  6. In the “Edit URL” section, click on the pencil icon next to your URL.
  7. Enter your desired custom URL. LinkedIn will let you know if it’s available or not.
  8. Once you’ve entered your desired URL, click “Save” to apply the changes.

Optimizing Your LinkedIn URL

Customizing your LinkedIn URL is just the first step. To maximize its impact, you also need to optimize it for better visibility. Here are some tips to optimize your LinkedIn URL:

1. Keep it Professional

When customizing your LinkedIn URL, make sure to keep it professional. Ideally, you should use your full name or your name followed by a relevant keyword related to your profession. Avoid using nicknames, abbreviations, or any unprofessional terms in your URL. A professional-looking URL will make a better impression on potential employers and increase your chances of being taken seriously.

2. Use Relevant Keywords

Including relevant keywords in your LinkedIn URL can improve your profile’s visibility in search results. Think about the keywords that potential employers might use when searching for candidates with your skills and include them in your URL. For example, if you’re a marketing professional, you might include words like “marketing,” “digital,” or “branding” in your URL. This will help your profile appear higher in search results when employers are looking for candidates with those skills.

3. Share Your URL

Once you have customized and optimized your LinkedIn URL, make sure to share it with others. Include it in your resume, cover letter, and other online profiles. You can also add it to your business cards, email signature, and other professional materials. The more you share your LinkedIn URL, the more visibility you will gain, increasing your chances of being noticed by potential employers.

4. Monitor and Update Regularly

It’s essential to monitor and update your LinkedIn URL regularly to ensure it reflects your current professional brand. As you gain new skills, experiences, or certifications, make sure to update your LinkedIn profile and URL accordingly. Regularly reviewing and updating your profile will help you stay relevant and increase your chances of being discovered by potential employers.

Conclusion

Including your LinkedIn URL in your online job applications can significantly enhance your chances of getting noticed by potential employers. Your LinkedIn profile allows you to showcase your professional brand, highlight your network and connections, provide social proof, demonstrate tech-savviness, enhance visibility, and build your personal brand. By customizing and optimizing your LinkedIn URL, you can make a lasting impression and increase your chances of landing your dream job. So, don’t miss out on the opportunity to include your LinkedIn URL in your job applications and take your career to new heights.

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