The benefits of regularly engaging with LinkedIn’s content and news feed


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Engaging with LinkedIn’s Content and News Feed

LinkedIn has quickly become the go-to platform for professionals looking to connect, network, and advance their careers. With over 722 million members worldwide, LinkedIn offers a wealth of opportunities to engage with industry leaders, stay up-to-date with the latest news and trends, and showcase your professional expertise.

The Benefits of Regularly Engaging with LinkedIn’s Content

When you engage with LinkedIn’s content, you open yourself up to a world of possibilities. Here are some of the key benefits:

1. Building Your Professional Network

LinkedIn is all about networking, and regularly engaging with content is a great way to expand your professional network. By liking, commenting, and sharing posts, you can connect with like-minded professionals in your industry and build valuable relationships.

When you engage with someone’s post, it shows that you are interested in their content and opens the door for further conversation. This can lead to new connections, job opportunities, and collaborations.

2. Establishing Your Professional Brand

Engaging with LinkedIn’s content allows you to establish yourself as an industry expert and thought leader. By sharing your insights, commenting on relevant topics, and providing valuable information, you can showcase your expertise and build credibility.

When you consistently engage with content that aligns with your professional interests, you become a go-to resource for others in your industry. This can lead to speaking engagements, media opportunities, and increased visibility for your personal brand.

3. Staying Up-to-Date with Industry News and Trends

LinkedIn’s news feed is a treasure trove of industry news, trends, and insights. By regularly engaging with content, you can stay informed about the latest developments in your field and gain a competitive edge.

When you are up-to-date with industry news and trends, you can contribute to relevant conversations and position yourself as a knowledgeable professional. This can help you stay ahead of the curve and make informed decisions in your career.

4. Increasing Your Visibility and Reach

Engaging with LinkedIn’s content can significantly increase your visibility and reach on the platform. When you engage with someone’s post, it appears in the news feeds of your connections, increasing the chances of your profile being seen by a wider audience.

The more you engage with content, the more likely you are to appear in the “People Also Viewed” section of other users’ profiles. This can lead to more profile views, connection requests, and potential opportunities.

How to Customize Your LinkedIn URL

Your LinkedIn URL is a unique web address that directs people to your LinkedIn profile. By customizing your LinkedIn URL, you can make it more memorable and professional. Here’s how to do it:

  1. Go to your LinkedIn profile and click on the “Edit public profile & URL” button.
  2. Under the “Edit URL” section on the right-hand side, click on the pencil icon next to your current URL.
  3. Type in your desired custom URL. Keep it simple, professional, and easy to remember.
  4. Click on the “Save” button to apply the changes to your LinkedIn URL.

Once you have customized your LinkedIn URL, be sure to update it on your resume, business cards, and other professional materials to make it easy for others to find and connect with you.

How to Share Your LinkedIn URL on Your Resume

Sharing your LinkedIn URL on your resume can be a great way to showcase your professional background and provide potential employers or clients with more information about your skills and experience. Here’s how to do it:

  1. Open your LinkedIn profile and copy your customized LinkedIn URL.
  2. In your resume document, create a new section titled “LinkedIn Profile” or “Professional Social Media Presence”.
  3. Paste your LinkedIn URL in the section and format it as a clickable link.
  4. Make sure to include your LinkedIn URL near the top of your resume, along with your contact information.

By including your LinkedIn URL on your resume, you make it easy for potential employers or clients to learn more about you and connect with you on a professional level.

Optimizing Your LinkedIn URL for Maximum Visibility

Optimizing your LinkedIn URL can help improve your visibility on the platform and increase your chances of being found by relevant professionals. Here are some tips to optimize your LinkedIn URL:

1. Use Your Full Name

Include your full name in your LinkedIn URL to make it more personalized and professional. This makes it easier for others to find you when they search for your name on LinkedIn or through search engines.

2. Keep It Simple

Avoid using numbers, special characters, or excessive words in your LinkedIn URL. Keep it simple, concise, and easy to remember. This makes it easier for others to type in your URL or share it with others.

3. Use Relevant Keywords

Incorporate relevant keywords in your LinkedIn URL to improve its search engine optimization (SEO). Think about the words or phrases that best describe your professional expertise and include them in your URL.

4. Share Your LinkedIn URL on Other Platforms

Promote your LinkedIn profile by sharing your URL on other social media platforms, your personal website, or your blog. This increases the chances of your profile being discovered by a wider audience and can lead to more connections and opportunities.


Regularly engaging with LinkedIn’s content and news feed is a powerful way to build your professional network, establish your professional brand, stay up-to-date with industry news, and increase your visibility and reach. By customizing your LinkedIn URL and sharing it on your resume, you can further enhance your online presence and make it easier for others to connect with you.

So, start engaging with LinkedIn’s content today and unlock the full potential of this powerful professional networking platform.

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