The benefits of regularly updating your LinkedIn public profile

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Updating Your LinkedIn Public Profile – Optimize Your LinkedIn URL

LinkedIn has become the go-to platform for professionals to connect, network, and showcase their skills and experience. With millions of users worldwide, having an up-to-date LinkedIn profile is essential for career growth and personal branding. In this article, we will explore the benefits of regularly updating your LinkedIn public profile and how to optimize your LinkedIn URL to make a lasting impression.

Why is Your LinkedIn Public Profile Important?

Your LinkedIn public profile serves as your online resume and professional identity. It is often the first place recruiters, hiring managers, and potential business partners go to learn more about you. By regularly updating your LinkedIn profile, you can:

Showcase your skills and experience: Your LinkedIn profile allows you to highlight your professional achievements, skills, and experience in a visually appealing and easily accessible format. By keeping your profile up-to-date, you can ensure that you are presenting your best self to potential employers and clients.

Stay relevant in your industry: Industries and job markets are constantly evolving. By regularly updating your LinkedIn profile, you can demonstrate that you are keeping up with the latest trends, technologies, and best practices in your field. This can make you more attractive to employers and increase your chances of getting noticed for new opportunities.

Expand your professional network: LinkedIn is a powerful networking platform that allows you to connect with professionals from various industries and backgrounds. By regularly updating your profile, you can attract new connections and expand your network, opening up doors to new opportunities and collaborations.

Optimizing Your LinkedIn URL

One of the first steps to optimizing your LinkedIn profile is customizing your LinkedIn URL. By default, LinkedIn assigns a random string of numbers and letters as your profile URL, which can be difficult to remember and share with others. However, by customizing your LinkedIn URL, you can create a personalized web address that reflects your professional brand.

Here’s how you can customize your LinkedIn URL:

Step 1: Find Your LinkedIn URL

In order to customize your LinkedIn URL, you first need to find your current LinkedIn profile URL. Here’s how:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the URL located under your profile picture. It should start with “www.linkedin.com/in/”.

Make a note of your current LinkedIn URL, as you will need it in the next step.

Step 2: Edit Your LinkedIn URL

Now that you have found your LinkedIn URL, you can proceed to edit and customize it. Here’s how:

  1. On your LinkedIn profile page, click on the “Edit public profile & URL” button, located on the right side of the screen.
  2. Under the “Edit URL” section, you will see your current LinkedIn URL displayed.
  3. Click on the pencil icon next to your LinkedIn URL.
  4. A text box will appear where you can enter your desired custom LinkedIn URL.
  5. Keep in mind that your custom LinkedIn URL must be unique and can only contain letters, numbers, and hyphens.
  6. Once you have entered your desired custom LinkedIn URL, click on the “Save” button to save your changes.

Congratulations! You have successfully customized your LinkedIn URL. Your new URL will now be displayed on your LinkedIn profile and can be easily shared with others.

The Benefits of a Custom LinkedIn URL

Having a custom LinkedIn URL offers several benefits:

Professional branding: A custom LinkedIn URL adds a professional touch to your profile and makes it easier for others to find and remember your LinkedIn profile.

Improved search engine optimization (SEO): When you customize your LinkedIn URL, you have the opportunity to include your name or relevant keywords. This can help improve your visibility in search engine results when someone searches for your name or industry.

Easier sharing: A custom LinkedIn URL is shorter and more memorable than the default URL assigned by LinkedIn. This makes it easier to share your profile with others, whether it’s on your resume, business card, or social media profiles.

Consistent personal branding: By using the same custom LinkedIn URL across your online presence, such as your personal website, social media profiles, and email signature, you can ensure a consistent personal brand and make it easier for others to connect with you.

Optimizing Your LinkedIn URL for Maximum Impact

Now that you have customized your LinkedIn URL, it’s time to optimize it for maximum impact. Here are some tips:

Use your full name: Whenever possible, include your full name in your LinkedIn URL. This not only makes it easier for others to find you but also helps with search engine optimization.

Include relevant keywords: Consider including relevant keywords in your LinkedIn URL. For example, if you are a marketing professional, you could include the word “marketing” in your URL. This can help improve your visibility in search engine results and attract the attention of recruiters and potential clients.

Avoid using numbers: While LinkedIn allows you to include numbers in your custom URL, it’s generally best to avoid them. Numbers can make your URL less memorable and may confuse others when trying to find your profile.

Keep it concise: The shorter your LinkedIn URL, the easier it is to remember and share. Aim for a concise URL that includes your name and relevant keywords, if possible.

Regularly update your profile: Even with a customized LinkedIn URL, it’s important to regularly update your profile to reflect your current skills, experience, and accomplishments. By keeping your profile up-to-date, you can maximize the impact of your LinkedIn URL and make a positive impression on visitors.

Final Thoughts

Regularly updating your LinkedIn public profile offers numerous benefits, from showcasing your skills and experience to expanding your professional network. By customizing your LinkedIn URL, you can further enhance your personal brand and make a lasting impression on recruiters, hiring managers, and potential clients.

Take the time to regularly review and update your LinkedIn profile, ensuring that it accurately reflects your current skills, experience, and professional goals. By doing so, you can position yourself as a highly desirable candidate and open up doors to new opportunities.

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