The benefits of sharing your LinkedIn URL in online job applications


26 Sep 2023  •   4 minutes read

Author: Admin

Why Your LinkedIn URL Matters in Online Job Applications

When it comes to job hunting in the digital age, having a strong online presence is essential. With the rise of social media platforms, recruiters and hiring managers are increasingly turning to sites like LinkedIn to find and evaluate potential candidates. One way to make a great impression and stand out from the competition is by sharing your LinkedIn URL in your online job applications.

How to Get Your LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, don’t worry. Getting your LinkedIn URL is quick and easy. Here’s how:

1. Log in to your LinkedIn account and navigate to your profile page.

2. On the right-hand side of your profile photo, you’ll see a section labeled “Edit public profile & URL.” Click on the pencil icon next to it.

3. Under “Edit URL,” you’ll see your current LinkedIn URL. If you haven’t customized it yet, it will be a combination of random letters and numbers. Click on the pencil icon next to it to edit your URL.

4. In the pop-up window, you can enter a new URL that reflects your name or professional brand. Keep in mind that the URL must be unique, so it’s best to use your full name or a variation of it.

5. Once you’ve entered your desired URL, click “Save.”

Congratulations! You now have a personalized LinkedIn URL that you can share with potential employers.

The Benefits of Customizing Your LinkedIn URL

Customizing your LinkedIn URL has several advantages when it comes to online job applications:

1. Professionalism: Having a customized LinkedIn URL adds a touch of professionalism to your online presence. It shows that you take your personal brand seriously and are dedicated to presenting yourself in the best possible light.

2. Branding: By using your name or a variation of it in your LinkedIn URL, you are effectively branding yourself. This consistency across your online profiles helps create a memorable and cohesive professional image.

3. Easy to Remember: A personalized LinkedIn URL is much easier to remember and share with others. Instead of having to search for your profile or send a long and complicated URL, you can simply provide your customized URL.

4. Search Engine Optimization (SEO): Customizing your LinkedIn URL can also have an impact on your search engine rankings. By including your name or relevant keywords in your URL, you increase the chances of appearing higher in search results when someone searches for you online.

Where to Share Your LinkedIn URL in Online Job Applications

Once you have your customized LinkedIn URL, it’s important to strategically incorporate it into your online job applications. Here are a few key places where you should include your LinkedIn URL:

1. Resume: Your resume is one of the first documents that potential employers will review. Including your LinkedIn URL in the contact information section allows recruiters and hiring managers to easily access your profile and learn more about your skills and experience.

2. Cover Letter: While your cover letter should be concise and to the point, you can still mention your LinkedIn URL in a brief sentence. For example, you could say, “For more information about my background and qualifications, please visit my LinkedIn profile at [insert LinkedIn URL].”

3. Email Signature: Adding your LinkedIn URL to your email signature is a subtle yet effective way to promote your online presence. It allows recipients to connect with you professionally and learn more about your professional achievements and interests.

4. Online Application Forms: Many online job application forms have a section where you can enter your LinkedIn URL. Be sure to take advantage of this opportunity and provide the link to your profile.

How to Optimize Your LinkedIn URL for Online Job Applications

Now that you know the importance of sharing your LinkedIn URL in online job applications, let’s discuss some strategies to optimize your profile:

1. Customize the URL: As mentioned earlier, customizing your LinkedIn URL is crucial. Use your full name or a variation of it to create a professional and memorable URL.

2. Use Keywords: Incorporate relevant keywords in your LinkedIn URL to improve your search engine rankings. Think about the skills, industry, or job titles that you want to be associated with and include them in your URL.

3. Make it Public: Ensure that your LinkedIn URL is public and visible to everyone. If it’s set to private, potential employers won’t be able to access your profile, defeating the purpose of sharing your URL.

4. Update Your Profile: Before sharing your LinkedIn URL, make sure your profile is up to date and accurately reflects your skills, experience, and achievements. A well-optimized profile will make a stronger impression on recruiters and hiring managers.

Examples of Effective LinkedIn URLs

Here are some examples of well-crafted LinkedIn URLs that demonstrate the best practices discussed:






Remember, your LinkedIn URL is an extension of your personal brand, so it’s important to make it as professional and memorable as possible. Avoid using random combinations of numbers and letters that are difficult to remember.


Sharing your LinkedIn URL in online job applications can significantly boost your chances of standing out and getting noticed by potential employers. By customizing your LinkedIn URL, you demonstrate professionalism, enhance your personal brand, and make it easier for recruiters to find and evaluate your profile. Take the time to optimize your LinkedIn profile and incorporate your URL strategically in your online job applications. With these tips, you’ll be well on your way to landing your dream job!

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