The benefits of shortening your LinkedIn profile web address for easy sharing


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Short LinkedIn Profile Web Address

In today’s digital age, having a strong online presence is crucial for professional success. LinkedIn, the world’s largest professional networking platform, plays a significant role in connecting professionals and creating opportunities. Your LinkedIn profile serves as your online resume and virtual introduction to potential employers, clients, and colleagues. It’s important to make a strong first impression and stand out from the crowd. One simple yet effective way to optimize your LinkedIn profile is by shortening your profile web address (URL).

Why should you customize your LinkedIn URL?

Your LinkedIn URL is the unique address that leads to your profile. By default, LinkedIn assigns a long and random combination of letters and numbers as your URL. However, you have the option to customize it to make it more user-friendly, professional, and easy to remember.

A customized LinkedIn URL has several benefits:

  • Professionalism: A personalized LinkedIn URL adds a touch of professionalism to your profile. It shows that you take your online presence seriously and are committed to presenting yourself in the best possible light.
  • Memorability: A shorter and customized URL is easier to remember and share with others. Whether you’re networking at an event, sending an email, or including it on your business card, a concise URL ensures that people can easily find and access your profile.
  • Branding: Customizing your LinkedIn URL allows you to align it with your personal brand. You can use your name, business name, or a combination of both to create a strong and consistent online identity.
  • Search Engine Optimization (SEO): A customized LinkedIn URL can also improve your search engine visibility. When people search for your name or relevant keywords, having a personalized URL can increase the chances of your LinkedIn profile appearing higher in search engine results.

How to create a customized LinkedIn URL

Creating a customized LinkedIn URL is a quick and straightforward process. Follow these steps:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon in the top right corner of the navigation bar to access your account settings.
  3. From the dropdown menu, select “View profile.”
  4. On your profile page, locate the “Edit public profile & URL” option and click on the pencil icon next to it.
  5. In the right sidebar, you’ll find the section labeled “Edit URL.” Here, you can customize your LinkedIn URL.
  6. Click on the “Edit” button next to your current URL.
  7. Enter your desired URL in the text field. It’s best to use your full name or a variation of it to keep it professional and easily recognizable.
  8. Click on the “Save” button to save your changes.

Once you’ve saved your new URL, your LinkedIn profile will be accessible through the customized address you’ve chosen.

Tips for choosing an effective LinkedIn URL

When selecting a customized LinkedIn URL, keep the following tips in mind:

  • Keep it professional: Your LinkedIn profile is a professional representation of yourself. Choose a URL that reflects your professional image and is appropriate for your industry.
  • Use your full name or a variation: Using your full name or a variation of it is a good choice for your URL. It makes it easy for people to find you and ensures that your profile appears in search results when people search for your name.
  • Avoid special characters and numbers: Special characters and numbers can make your URL harder to remember and type. Stick to letters and, if necessary, hyphens to separate words.
  • Make it unique: If your full name is already taken, try adding your middle initial, a relevant keyword, or your industry to make your URL unique.
  • Consider your personal brand: If you have a personal brand or business name, you can incorporate it into your URL to create a strong online presence.

How to share your LinkedIn URL

Now that you have a customized LinkedIn URL, it’s time to share it strategically. Here are some ways to make the most of your shortened URL:

  1. Include it in your email signature: Adding your LinkedIn URL to your email signature is an effortless way to promote your profile. It allows people to connect with you directly from your email.
  2. Share it on social media: Share your LinkedIn URL on your other social media platforms, such as Twitter or Facebook. This helps cross-promote your professional profiles and expand your network.
  3. Include it on your business card: Print your LinkedIn URL on your business card alongside your contact information. It gives people an easy way to learn more about you and connect professionally.
  4. Add it to your resume: Include your LinkedIn URL on your resume to provide employers with a comprehensive view of your professional qualifications. It allows them to delve deeper into your experience and skills.
  5. Use it in your email introductions: When introducing yourself via email, include your LinkedIn URL to provide the recipient with more information about your professional background. It helps build credibility and establishes a connection.

LinkedIn URL best practices

While customizing your LinkedIn URL is a great way to optimize your profile, it’s important to follow some best practices to ensure its effectiveness:

  • Regularly update your profile: A customized LinkedIn URL is only effective if your profile is complete and up to date. Make sure to regularly update your profile with new experiences, skills, and achievements to provide an accurate representation of your professional journey.
  • Monitor your privacy settings: LinkedIn allows you to control the visibility of your profile and the information it contains. Make sure to review your privacy settings and choose the level of visibility that aligns with your professional goals.
  • Track your URL performance: LinkedIn provides analytics and insights about your profile views. Monitor these metrics to understand how your customized URL is performing and make adjustments if necessary.
  • Engage with your network: Building a strong LinkedIn network is essential for maximizing the benefits of your customized URL. Engage with your connections by sharing relevant content, participating in discussions, and endorsing their skills.
  • Keep it professional: LinkedIn is a professional networking platform, so it’s important to maintain a professional tone and image. Avoid sharing personal or inappropriate content that could harm your reputation.


Customizing your LinkedIn URL is a simple yet powerful way to optimize your profile and enhance your online presence. By creating a short, memorable, and professional URL, you can make it easier for others to find and connect with you. Additionally, a personalized URL can improve your search engine visibility and align with your personal brand. Take the time to customize your LinkedIn URL and strategically share it across various channels to maximize its impact. Remember to regularly update your profile and engage with your network to fully leverage the benefits of your customized LinkedIn URL.

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