The benefits of using a custom LinkedIn vanity URL


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of a Custom LinkedIn Vanity URL

LinkedIn is a powerful tool for professionals looking to connect, network, and find new opportunities in their respective industries. With over 740 million users worldwide, LinkedIn offers a vast network of professionals and businesses to connect with. One of the key features of LinkedIn is the ability to create a custom vanity URL for your profile. In this article, we will explore the benefits of using a custom LinkedIn vanity URL and how to set one up.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a personalized web address that you can create for your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL. For example, your LinkedIn URL might look something like this: However, with a custom vanity URL, you can replace the random string of characters with your name or a variation of it. This makes it easier for others to find and remember your LinkedIn profile.

How to Get a Custom LinkedIn Vanity URL

Setting up a custom LinkedIn vanity URL is a simple process. Follow these steps to get started:

  1. Login to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon in the top navigation bar.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, you will see your current LinkedIn URL under your profile picture. It will be in the format of “”.
  5. Click on the “Edit public profile & URL” button on the right-hand side of the page.
  6. In the “Edit URL” section, click on the pencil icon next to your current URL.
  7. Enter the desired custom vanity URL in the text field. Make sure to keep it professional and easy to remember.
  8. Click on the “Save” button to save your new custom LinkedIn vanity URL.

Once your new custom vanity URL is saved, your LinkedIn profile will be accessible via the new URL. It’s important to note that LinkedIn only allows you to change your vanity URL a limited number of times, so choose wisely.

The Benefits of a Custom LinkedIn Vanity URL

Now that you know how to set up a custom LinkedIn vanity URL, let’s explore the benefits of having one:

1. Increased Visibility and Discoverability

A custom LinkedIn vanity URL makes it easier for others to find and discover your profile. Instead of a random string of characters, your URL will be personalized and easy to remember. This is especially important if you have a common name or if you’re looking to stand out among other professionals in your field. When someone sees your custom vanity URL, they can easily type it into their browser or search for it on LinkedIn, increasing your visibility and making it more likely for others to connect with you.

2. Professional Branding

A custom LinkedIn vanity URL allows you to showcase your personal brand. By using your name or a variation of it in your URL, you establish a professional and consistent online presence. This is particularly beneficial if you’re using LinkedIn for networking, job searching, or personal branding. When you share your LinkedIn profile URL on your resume, business card, or other professional materials, a custom vanity URL adds a touch of professionalism and credibility to your personal brand.

3. Easy Sharing

With a custom LinkedIn vanity URL, sharing your profile becomes much simpler. Instead of sharing a long and complicated URL, you can easily share your personalized vanity URL with others. Whether you’re connecting with someone in person, sending an email, or sharing your LinkedIn profile on other social media platforms, a custom vanity URL is concise and easy to remember. This makes it more likely for others to visit your profile and connect with you.

4. Improved Search Engine Optimization (SEO)

A custom LinkedIn vanity URL can also have a positive impact on your search engine optimization (SEO) efforts. When someone searches for your name on search engines like Google, Bing, or Yahoo, your LinkedIn profile is likely to appear among the top search results. Having a custom vanity URL reinforces your online presence and increases the chances of your LinkedIn profile appearing higher in search engine rankings. This can be particularly advantageous if you’re actively seeking new job opportunities or looking to establish yourself as an industry expert.


A custom LinkedIn vanity URL offers several benefits for professionals looking to enhance their online presence and connect with others in their industry. By creating a personalized web address for your LinkedIn profile, you increase your visibility, establish a professional brand, make sharing your profile easier, and improve your search engine optimization efforts. Take the time to set up a custom vanity URL for your LinkedIn profile and reap the rewards of a more accessible and discoverable online presence.

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