The benefits of using a LinkedIn vanity URL in a job search


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a LinkedIn Vanity URL in Your Job Search

When it comes to job hunting, having a strong online presence is key. And there’s no better platform to showcase your professional skills and connect with potential employers than LinkedIn. With over 500 million users worldwide, LinkedIn has become the go-to social network for professionals of all industries. But did you know that having a customized LinkedIn URL, also known as a vanity URL, can make a big difference in your job search? In this article, we’ll explore the benefits of using a LinkedIn vanity URL and how to make the most of it.

What is a LinkedIn Vanity URL?

A LinkedIn vanity URL is a customized web address that allows you to personalize your LinkedIn profile’s URL. By default, your LinkedIn URL is a combination of random letters and numbers, making it difficult to remember and share with others. However, with a vanity URL, you can create a unique web address that includes your name or a variation of it.

For example, instead of having a LinkedIn URL like “,” you can have a vanity URL like “” This not only looks more professional, but it also makes it easier for people to find and remember your profile.

How to Get a LinkedIn Vanity URL

Getting a LinkedIn vanity URL is a quick and simple process. Here’s how you can do it:

  1. Log in to your LinkedIn account and go to your profile page.
  2. Click on the “Edit public profile & URL” button on the right-hand side of the page.
  3. Under the “Edit URL” section, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.
  4. A pop-up window will appear where you can customize your URL. Enter your desired vanity URL in the text field.
  5. Click on the “Save” button to save your changes.

That’s it! Your new vanity URL will now be your LinkedIn profile’s web address. It’s important to note that vanity URLs are unique, so if someone else has already claimed the URL you want, you’ll need to choose a different variation.

The Benefits of Using a LinkedIn Vanity URL in Your Job Search

Now that you know how to get a LinkedIn vanity URL, let’s explore the benefits of using it in your job search:

1. Professional Branding

Having a customized LinkedIn vanity URL instantly adds a touch of professionalism to your profile. It shows that you take your online presence seriously and have taken the time to personalize your URL. This small detail can make a big difference in how potential employers perceive you.

When recruiters or hiring managers see a vanity URL like “,” it gives them the impression that you’re tech-savvy and up-to-date with the latest trends in personal branding. It also makes it easier for them to navigate to your LinkedIn profile and learn more about your skills and experience.

2. Easy to Share

One of the main advantages of having a vanity URL is that it’s easier to share with others. Instead of having to remember a long and complicated URL, you can simply tell people to visit “” This makes it more likely that they will take the time to visit your profile and learn more about you.

Furthermore, a vanity URL is perfect for including on your resume, business cards, and other professional materials. It looks cleaner and more concise than a long, random URL, and it shows that you’re tech-savvy and know how to leverage digital tools to enhance your personal brand.

3. Improved Search Engine Optimization (SEO)

Another benefit of using a LinkedIn vanity URL is that it can improve your search engine optimization (SEO). When you have a customized URL that includes your name or a variation of it, it’s more likely to appear in search engine results when someone searches for your name.

For example, if someone searches for “John Smith” on Google, having a vanity URL like “” makes it more likely that your LinkedIn profile will appear on the first page of search results. This can be especially beneficial if you have a common name and want to stand out from the competition.

4. Personal Brand Consistency

Using a vanity URL allows you to maintain consistency across all your online platforms. If you have a personal website or a blog, you can use the same vanity URL format to create a cohesive online presence. This makes it easier for people to find and connect with you across different platforms.

For example, if your personal website is “,” you can use the vanity URL “” for your LinkedIn profile. When someone visits your website and clicks on the LinkedIn icon, they’ll be directed to your profile with a URL that matches your personal brand. This helps to establish a strong and memorable online presence.

How to Make the Most of Your LinkedIn Vanity URL

Now that you understand the benefits of using a LinkedIn vanity URL, here are some tips to help you make the most of it:

1. Customize it with your full name

When choosing a vanity URL, try to include your full name or a variation of it. This makes it easier for people to find and connect with you. Avoid using numbers or special characters, as they can make your URL harder to remember and type.

2. Use it on your resume and business cards

Include your vanity URL on your resume and business cards to make it easy for employers and contacts to find your LinkedIn profile. This shows that you’re proactive in managing your professional online presence and makes it more likely that they will take the time to visit your profile.

3. Share it on other social media platforms

Promote your LinkedIn profile by sharing your vanity URL on other social media platforms, such as Twitter, Facebook, and Instagram. This allows you to connect with a wider audience and increases the chances of potential employers discovering your profile.

4. Optimize your profile for keywords

Make sure to include relevant keywords in your LinkedIn profile to improve your visibility in search results. This can help potential employers find you when they’re looking for candidates with specific skills or experience. Incorporate keywords organically throughout your profile, including in your headline, summary, and experience sections.

5. Engage with the LinkedIn community

Don’t just create a vanity URL and expect employers to come to you. Be proactive in engaging with the LinkedIn community by sharing relevant content, joining industry groups, and participating in discussions. This helps to establish yourself as a thought leader in your field and increases your chances of being noticed by potential employers.


In today’s digital age, having a strong online presence is essential for job seekers. A customized LinkedIn vanity URL can make a big difference in your job search by enhancing your professional brand, making it easier to share your profile, improving your search engine visibility, and maintaining consistency across your online platforms. Take the time to create a vanity URL that reflects your personal brand and start leveraging the power of LinkedIn in your job search today.

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