The benefits of using a shortened LinkedIn URL in email signatures and digital portfolios.

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Shortened LinkedIn URL in Email Signatures and Digital Portfolios

LinkedIn is the world’s largest professional networking platform, with over 722 million users worldwide. It has become the go-to platform for professionals to connect, network, and showcase their skills and experiences. One key aspect of your LinkedIn profile is the URL, which is the web address that leads to your profile. By default, LinkedIn assigns a long and complex URL to your profile, but did you know that you can customize and shorten your LinkedIn URL? In this article, we will explore the benefits of using a shortened LinkedIn URL in email signatures and digital portfolios, and how you can optimize and customize your LinkedIn URL for maximum impact.

Why Use a Shortened LinkedIn URL?

A shortened LinkedIn URL offers several advantages over a long and complex one. Let’s take a closer look at the benefits:

1. Easy to Remember and Share

A shortened LinkedIn URL is much easier to remember and share with others. Instead of a long string of random characters, you can have a concise and professional URL that reflects your name or professional brand. This makes it easier for others to find and connect with you on LinkedIn. Whether you are sharing your LinkedIn profile on a business card, in an email signature, or on your digital portfolio, a shortened URL is more memorable and user-friendly.

2. Professional Online Presence

Your LinkedIn profile is often the first impression people have of you in the professional world. By customizing your LinkedIn URL, you can create a professional online presence that aligns with your personal brand. A shortened URL adds a touch of professionalism and shows that you are serious about your online presence. It also makes your profile look cleaner and more polished, which can leave a positive impression on potential employers, clients, or collaborators.

3. Improved Search Engine Optimization (SEO)

A customized and shortened LinkedIn URL can also boost your search engine optimization (SEO) efforts. When someone searches for your name on search engines like Google, your LinkedIn profile is likely to appear among the top search results. By including relevant keywords in your LinkedIn URL, you can improve your chances of ranking higher in search results. This can be particularly beneficial if you are actively job hunting or looking to establish yourself as an industry expert.

4. Consistency Across Platforms

Using a shortened LinkedIn URL allows you to maintain consistency across different platforms and online profiles. Whether someone finds you on LinkedIn, your personal website, or other social media platforms, they can easily recognize and connect with you using the same URL. This creates a cohesive online presence and makes it easier for others to navigate and engage with your professional profiles.

How to Customize and Optimize Your LinkedIn URL

Now that you understand the benefits of using a shortened LinkedIn URL, let’s explore how you can customize and optimize your LinkedIn URL for maximum impact:

1. How to Get Your LinkedIn URL

If you are unsure about what your LinkedIn URL is or how to find it, don’t worry! Here’s a quick guide to help you:

To find your LinkedIn URL on desktop:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. In the top right corner of your profile, you will see a button that says “Edit public profile & URL.” Click on it.
  5. Under the section labeled “Edit URL,” you will find your current LinkedIn URL.

To find your LinkedIn URL on the LinkedIn mobile app:

  1. Open the LinkedIn app on your smartphone or tablet.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down and tap on “View profile.”
  4. In the top right corner of your profile, you will see an icon that looks like three dots. Tap on it.
  5. From the dropdown menu, select “Edit public profile & URL.”
  6. Under the section labeled “Edit URL,” you will find your current LinkedIn URL.

2. How to Change Your LinkedIn URL

If you are not satisfied with your current LinkedIn URL and want to change it, here’s how you can do it:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. In the top right corner of your profile, you will see a button that says “Edit public profile & URL.” Click on it.
  5. Under the section labeled “Edit URL,” click on the pencil icon next to your current LinkedIn URL.
  6. Type in your desired LinkedIn URL. Keep in mind that it should be unique and reflect your name or professional brand.
  7. Click on “Save” to save your new LinkedIn URL.

3. How to Share Your LinkedIn URL

Now that you have customized your LinkedIn URL, it’s time to share it with the world. Here are a few ways you can share your LinkedIn URL:

  • Include it in your email signature: Add your shortened LinkedIn URL to your email signature to make it easy for recipients to connect with you on LinkedIn.
  • Add it to your digital portfolio: If you have a personal website or online portfolio, make sure to include your LinkedIn URL prominently.
  • Share it on social media: Post your LinkedIn URL on platforms like Twitter, Facebook, or Instagram to let your followers know about your professional profile.
  • Include it on your business card: Print your LinkedIn URL on your business card to make it easy for people to find and connect with you after a networking event or meeting.
  • Include it in your resume: Add your LinkedIn URL to your resume to provide employers with easy access to your professional profile.

4. How to Use a LinkedIn URL Shortener

If you want to further customize your LinkedIn URL or make it even shorter, you can use a LinkedIn URL shortener. These online tools allow you to create a personalized and compact URL for your LinkedIn profile. Here are a few popular LinkedIn URL shorteners you can try:

  • Bitly: Bitly is a widely used URL shortening service that allows you to create custom short URLs. Simply copy and paste your LinkedIn URL into Bitly, and it will generate a shortened version for you to use.
  • TinyURL: TinyURL is another popular URL shortening service that offers a simple and user-friendly interface. Just enter your LinkedIn URL into TinyURL, and it will provide you with a shortened link.
  • Rebrandly: Rebrandly is a URL shortening service that specializes in branded links. It allows you to create custom short URLs with your own domain name, giving you full control over your online presence.

Before using a LinkedIn URL shortener, make sure to choose a reputable service and check the privacy and security settings. It’s important to protect your personal information and ensure that the shortened URL redirects to your LinkedIn profile correctly.

Conclusion

A shortened LinkedIn URL offers numerous benefits, from easy sharing and improved search engine optimization to a professional online presence and consistency across platforms. By customizing and optimizing your LinkedIn URL, you can enhance your personal brand and make it easier for others to connect and engage with you professionally. Take the time to create a shortened LinkedIn URL that reflects your name or professional brand, and share it strategically in your email signatures, digital portfolios, social media profiles, and other professional platforms. With a shortened LinkedIn URL, you can make a lasting impression and stand out in the competitive world of online networking.

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