The benefits of using a vanity URL on LinkedIn


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Vanity URL on LinkedIn

In today’s digital age, having a strong online presence is essential for professional success. One of the most important platforms for professionals is LinkedIn, a social networking site designed specifically for business and career-oriented individuals. LinkedIn allows users to showcase their professional experience, skills, and accomplishments, making it a valuable tool for networking, job searching, and personal branding. While LinkedIn provides users with a default URL for their profile, customizing your LinkedIn URL with a vanity URL can have significant benefits. In this article, we will explore the advantages of using a vanity URL on LinkedIn and provide step-by-step instructions on how to customize your profile link.

What is a Vanity URL on LinkedIn?

A vanity URL is a customized web address that reflects a specific brand, individual, or business. On LinkedIn, a vanity URL is a personalized link that replaces the default URL assigned to your profile. Rather than having a long and complex URL with random numbers and letters, a vanity URL allows you to create a shorter, more memorable URL that is directly associated with your name or brand. For example, instead of having a LinkedIn URL like “,” a vanity URL could be “” This customization adds a personal touch to your LinkedIn profile and makes it easier for others to find and remember.

The Benefits of Using a Vanity URL on LinkedIn

Customizing your LinkedIn URL with a vanity URL offers several advantages that can enhance your professional online presence and help you stand out from the crowd. Here are some of the key benefits:

1. Memorable and Professional

A vanity URL is not only shorter and easier to remember, but it also adds a professional touch to your LinkedIn profile. Instead of sharing a long and complicated URL with potential connections, clients, or employers, a customized vanity URL is concise and reflects your personal brand. It shows that you have taken the time to personalize your profile and value your professional image.

2. Improved Search Engine Optimization (SEO)

Customizing your LinkedIn URL with relevant keywords can improve your search engine optimization (SEO) and increase your visibility in search engine results. By incorporating keywords related to your industry, profession, or area of expertise in your vanity URL, you increase the chances of your profile appearing higher in search rankings. When someone searches for professionals in your field, having a vanity URL that includes relevant keywords can help you appear more prominently in search results.

3. Brand Consistency

A vanity URL allows you to maintain brand consistency across different platforms and online profiles. If you already have a personal website, blog, or other social media accounts, having a consistent vanity URL across all platforms can help build brand recognition and make it easier for people to find and connect with you. It creates a cohesive online presence and reinforces your personal brand.

4. Easy to Share

Sharing your LinkedIn profile link becomes much easier with a vanity URL. Instead of having to provide a long and complicated URL, you can simply share your customized vanity URL, making it more convenient for others to access and view your profile. Whether you are networking, applying for jobs, or connecting with potential clients, having a vanity URL simplifies the process and increases the likelihood of people visiting your LinkedIn profile.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a simple process that can be done in a few easy steps. Follow the instructions below to create your own vanity URL:

Step 1: Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture or by selecting “Profile” from the top navigation menu.

Step 2: Click on “Edit public profile & URL”

On your profile page, locate the section that displays your current LinkedIn URL. It should be located near the top of the page, just below your profile picture. Next to your URL, you will see an “Edit public profile & URL” button. Click on this button to access the URL customization settings.

Step 3: Customize Your URL

After clicking on the “Edit public profile & URL” button, you will be taken to a new page where you can customize your LinkedIn URL. In the right-hand column, you will see a section titled “Edit URL.” Here, you can enter your desired vanity URL.

It is important to note that LinkedIn imposes some restrictions on vanity URLs. Your custom URL must be unique, meaning that no other LinkedIn user has claimed the same URL. Additionally, your URL can only contain letters, numbers, and hyphens. Spaces, symbols, and special characters are not allowed.

When creating your vanity URL, it is recommended to use your full name or your professional brand name. This makes it easier for others to identify and remember your profile. For example, if your name is John Doe, your vanity URL could be something like “” or “”

Step 4: Save Your Changes

Once you have entered your desired vanity URL, click on the “Save” button to save your changes. LinkedIn will automatically check if your chosen URL is available. If the URL is available, your changes will be saved, and your new vanity URL will be active immediately. If the URL is unavailable, LinkedIn will prompt you to choose a different URL.

Tips for Optimizing Your LinkedIn Vanity URL

To make the most of your customized LinkedIn URL, here are some tips for optimizing it:

1. Use Your Full Name

Using your full name in your vanity URL is the most straightforward and effective way to optimize it. This not only makes it easy for people to find you but also improves your search engine visibility. If your full name is already taken, consider including your middle initial or a relevant keyword related to your profession or industry.

2. Keep It Simple

Avoid using too many numbers, hyphens, or special characters in your vanity URL. A simple and clean URL is easier to remember and looks more professional. Stick to using letters, numbers, and hyphens when customizing your LinkedIn URL.

3. Incorporate Keywords

Include relevant keywords in your vanity URL to optimize it for search engines. Think about the words or phrases that people might use when searching for professionals in your field. Incorporating these keywords in your LinkedIn URL can help improve your search engine rankings and increase your visibility.

4. Be Consistent

Try to use the same vanity URL across all your online profiles to maintain brand consistency. This includes your personal website, blog, other social media accounts, and any other platforms where you have an online presence. Consistency reinforces your personal brand and makes it easier for others to find and connect with you.


Customizing your LinkedIn URL with a vanity URL offers several benefits that can help you optimize your online presence and enhance your professional image. By creating a personalized and memorable URL, you make it easier for others to find and remember your profile. Additionally, optimizing your vanity URL with relevant keywords improves your search engine visibility and increases your chances of appearing higher in search rankings. Take advantage of this simple yet powerful feature on LinkedIn to stand out from the crowd and maximize your networking and career opportunities.

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