The benefits of using keywords in your LinkedIn URL

liprospect

26 Sep 2023  •   7 minutes read

Author: Admin

Introduction

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experience. One of the key elements of your LinkedIn profile is your unique URL, also known as your LinkedIn URL. This URL is the web address that leads to your LinkedIn profile and can be customized to reflect your personal brand and industry keywords. In this article, we will explore the benefits of using keywords in your LinkedIn URL, how to optimize your LinkedIn profile for better visibility, and how to make the most of this valuable digital asset.

What is a LinkedIn URL and How to Get One

A LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. It is an essential component of your online professional presence and can be easily shared with others. To get your LinkedIn URL, follow these steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View profile” from the dropdown menu.

4. Look for the section that displays your profile information, including your profile picture, name, headline, and contact information.

5. On the right side of the screen, you will find a URL under your profile picture. This is your LinkedIn URL.

By default, your LinkedIn URL will be a random combination of numbers and letters. However, you have the option to customize it to make it more memorable and reflective of your personal brand.

How to Change Your LinkedIn URL

If you want to change your LinkedIn URL to make it more personalized and keyword-rich, follow these steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View profile” from the dropdown menu.

4. Look for the section that displays your profile information, including your profile picture, name, headline, and contact information.

5. On the right side of the screen, you will find a URL under your profile picture. Click on the “Edit public profile & URL” link next to it.

6. On the right side of the screen, you will find a section titled “Edit your custom URL.” Click on the pencil icon next to it.

7. Enter your desired custom URL in the text box. LinkedIn will automatically check if the URL is available.

8. If the URL is available, click on the “Save” button to apply the changes. If the URL is not available, try different variations or include additional keywords.

Note: Once you change your LinkedIn URL, the old URL will no longer be valid. Make sure to update any external links or references to your LinkedIn profile with the new URL.

Why Use Keywords in Your LinkedIn URL

The LinkedIn URL is an important element of your personal brand and online presence. By incorporating relevant keywords into your LinkedIn URL, you can enhance your visibility and make it easier for others to find you on the platform. Here are some key benefits of using keywords in your LinkedIn URL:

1. Improved Search Engine Optimization (SEO): LinkedIn profiles are indexed by search engines like Google. By including industry-specific keywords in your LinkedIn URL, you increase the chances of your profile appearing in relevant search results.

2. Better Branding: Using keywords in your LinkedIn URL can help reinforce your personal brand and highlight your areas of expertise. It gives potential connections and employers a quick glimpse into your professional identity and what you bring to the table.

3. Increased Profile Visibility: When people search for professionals in your field or with specific skills, having relevant keywords in your LinkedIn URL can make your profile more likely to appear in their search results. This can lead to more profile views and potential networking opportunities.

4. Easy Sharing: A customized LinkedIn URL with keywords is easier to share with others. Whether you’re including it in your email signature, business card, or resume, a concise and keyword-rich LinkedIn URL can make a strong impression and encourage others to visit your profile.

How to Customize Your LinkedIn URL

Now that you understand the benefits of using keywords in your LinkedIn URL, let’s explore how to customize it to make it more personalized and reflective of your professional brand. Here are some tips to help you optimize your LinkedIn URL:

1. Keep It Simple: Aim for a concise and easy-to-remember LinkedIn URL. Avoid using long strings of numbers or random characters. Instead, use your name or a combination of your name and industry keywords.

2. Use Relevant Keywords: Consider the keywords that best represent your skills, experience, and industry. Incorporate these keywords into your LinkedIn URL to increase your profile’s visibility in relevant search results.

3. Avoid Special Characters: LinkedIn URLs only allow letters, numbers, and hyphens. Avoid using special characters or spaces in your URL, as they may cause issues when sharing or linking to your profile.

4. Be Consistent: If you have already established a personal brand or online presence using a specific URL format, try to maintain consistency across all platforms. This can help with brand recognition and make it easier for others to find and connect with you.

5. Check Availability: Before finalizing your customized LinkedIn URL, make sure to check its availability. LinkedIn will notify you if the URL is already taken. If that’s the case, try different variations or include additional keywords to find an available option.

Remember, your LinkedIn URL is an essential part of your professional identity. Take the time to choose a customized URL that accurately represents your personal brand and highlights your expertise.

Where to Find Your LinkedIn URL on the App

If you prefer to access LinkedIn on your mobile device, you can still find your LinkedIn URL. Here’s how to locate it on the LinkedIn mobile app:

1. Open the LinkedIn app on your smartphone or tablet.

2. Tap on your profile picture in the top left corner of the screen. This will take you to your profile page.

3. Look for the section that displays your profile information, including your profile picture, name, headline, and contact information.

4. Under your profile picture, you will find a URL. This is your LinkedIn URL.

To customize your LinkedIn URL on the app, follow the same steps outlined earlier for changing your LinkedIn URL on the desktop version.

LinkedIn URL Shorteners

LinkedIn also offers a URL shortening option for your LinkedIn URL. This allows you to create a shorter and more shareable version of your LinkedIn URL. Here’s how to use the LinkedIn URL shortener:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View profile” from the dropdown menu.

4. Look for the section that displays your profile information, including your profile picture, name, headline, and contact information.

5. On the right side of the screen, you will find a URL under your profile picture. Click on the “Edit public profile & URL” link next to it.

6. On the right side of the screen, you will find a section titled “Edit your custom URL.” Click on the pencil icon next to it.

7. Click on the “More options” link below the text box.

8. Toggle the switch for “Shorten URL” to enable the LinkedIn URL shortening feature.

9. Once enabled, your LinkedIn URL will be automatically shortened. You can copy the shortened URL and share it with others.

Note: The URL shortening feature is optional. If you prefer to keep your full LinkedIn URL, you can disable the LinkedIn URL shortener by toggling the switch back to the off position.

How to Edit Your LinkedIn URL

If you need to make changes to your LinkedIn URL after customizing it, follow these steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the screen.

3. Select “View profile” from the dropdown menu.

4. Look for the section that displays your profile information, including your profile picture, name, headline, and contact information.

5. On the right side of the screen, you will find a URL under your profile picture. Click on the “Edit public profile & URL” link next to it.

6. On the right side of the screen, you will find a section titled “Edit your custom URL.” Click on the pencil icon next to it.

7. Make the necessary changes to your LinkedIn URL in the text box.

8. Click on the “Save” button to apply the changes.

Remember, changing your LinkedIn URL will invalidate the old URL. Update any external links or references to your LinkedIn profile with the new URL to ensure a seamless user experience.

Examples of LinkedIn URLs

To give you a better understanding of how LinkedIn URLs can be customized, here are a few examples:

1. LinkedIn URL: linkedin.com/in/johndoe

2. LinkedIn URL: linkedin.com/in/janedoe-marketing

3. LinkedIn URL: linkedin.com/in/johndoe-consultant

4. LinkedIn URL: linkedin.com/in/janedoe-sales

Remember, your LinkedIn URL should accurately represent your personal brand and industry focus. Choose a URL that is memorable, concise, and reflective of your professional identity.

How to Share Your LinkedIn URL

Once you have customized your LinkedIn URL, you can easily share it with others. Here are some ways to share your LinkedIn URL:

1. Email Signature: Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you professionally.

2. Business Card: Add your LinkedIn URL to your business card to encourage networking and professional connections.

3. Resume: Include your LinkedIn URL on your resume to provide additional information about your professional background and skills.

4. Social Media Profiles: Add your LinkedIn URL to your other social media profiles, such as Twitter or Instagram, to direct followers to your professional profile.

5. Website or Blog: If you have a personal website or blog, consider adding a link to your LinkedIn profile. This can help visitors learn more about your professional background and connect with you.

Remember, the more you share your LinkedIn URL, the more visibility and opportunities you can create for yourself in the professional world.

LinkedIn URL Format and Validity

LinkedIn URLs follow a specific format that includes the domain name “linkedin.com/in/” followed by your customized URL. Here are some examples of valid LinkedIn URLs:

1. Valid LinkedIn URL: linkedin.com/in/johndoe

2. Valid LinkedIn URL: linkedin.com/in/janedoe-marketing

3. Valid LinkedIn URL: linkedin.com/in/johndoe-consultant

4. Valid LinkedIn URL: linkedin.com/in/janedoe-sales

LinkedIn URLs are case insensitive, meaning “linkedin.com/in/johndoe” and “linkedin.com/in/JohnDoe” will lead to the same profile. However, it is best practice to use lowercase letters and hyphens for better readability and consistency.

Invalid LinkedIn URLs may contain special characters, spaces, or punctuation marks other than hyphens. It is important to adhere to the LinkedIn URL format guidelines to ensure the validity and accessibility of your profile.

LinkedIn URL on Your Resume

Adding your LinkedIn URL to your resume is a great way to provide potential employers with additional information about your professional background and skills. Here are some tips on how to include your LinkedIn URL on your resume:

1. Place your LinkedIn URL either in the header or footer of your resume. This makes it easily visible to employers.

2. Use a professional-looking font and formatting for your LinkedIn URL. Make sure it stands out without overshadowing the rest of your resume.

3. Hyperlink your LinkedIn URL so that employers can click on it to visit your profile directly. This saves them the hassle of manually typing the URL.

4. If space is limited, you can simply include the LinkedIn logo followed by your LinkedIn URL. This is a concise way to direct employers to your profile.

Remember to customize your LinkedIn URL before including it on your resume. By incorporating relevant keywords, you can make a stronger impact and increase your chances of catching the attention of potential employers.

Conclusion

In conclusion, your LinkedIn URL is a valuable digital asset that can significantly impact your professional visibility and personal branding. By customizing your LinkedIn URL with relevant keywords, you can improve your search engine optimization, enhance your personal brand, increase your profile visibility, and make it easier for others to find and connect with you. Take the time to optimize your LinkedIn URL and make the most of this powerful tool to boost your professional presence in the digital world.

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles

liprospect

The Power of a Personalized LinkedIn URL in Building Your Professional Reputation In today’s digital age, having a strong online presence is essential for professionals in any industry. One of the most important platforms for building and maintaining your professional reputation is LinkedIn. With over 760 million users worldwide, LinkedIn provides a unique opportunity to […]

26 Sep 2023

liprospect

Tips to Promote Your Customized LinkedIn URL on Social Media LinkedIn is a powerful platform for networking and professional growth. By customizing your LinkedIn URL, you can create a unique and memorable web address that reflects your personal brand. But simply having a customized LinkedIn URL isn’t enough; you also need to promote it effectively […]

26 Sep 2023

liprospect

In today’s digital age, networking has become a crucial aspect of professional success. Whether you’re looking for a new job, seeking industry insights, or simply expanding your professional connections, LinkedIn is the go-to platform for professionals. With over 700 million users worldwide, LinkedIn offers a plethora of opportunities to connect with industry leaders, share your […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?