The benefits of using LinkedIn Premium for business networking


26 Sep 2023  •   4 minutes read

Author: Admin


LinkedIn has become the go-to platform for professionals looking to connect, network, and advance their careers. With millions of users worldwide, it offers a unique opportunity to build meaningful relationships and tap into a vast pool of industry knowledge. While the free version of LinkedIn is undoubtedly valuable, many professionals are turning to LinkedIn Premium for even more benefits and features. In this article, we will explore the advantages of using LinkedIn Premium for business networking and help you determine if it’s worth the investment.

What is LinkedIn Premium?

LinkedIn Premium is a subscription service offered by LinkedIn that provides enhanced features and benefits to its users. While the free version of LinkedIn allows you to create a profile, connect with others, and join groups, LinkedIn Premium takes your networking experience to the next level. It offers a range of additional tools and insights designed to help you connect with the right people, stand out from the competition, and achieve your professional goals.

LinkedIn Premium Features

LinkedIn Premium offers several features that can significantly enhance your business networking experience. Let’s take a closer look at some of its key features:

1. LinkedIn Premium Business

LinkedIn Premium Business is specifically tailored for professionals who want to grow their business and expand their network. With this subscription, you gain access to advanced search filters, allowing you to find the exact type of professionals or companies you’re looking for. You can narrow down your search based on industry, location, job title, and more. This feature is particularly useful if you’re targeting a specific niche or industry.

2. LinkedIn Premium Sales Navigator

If you’re in sales or business development, LinkedIn Premium Sales Navigator is a game-changer. This feature provides you with advanced lead and account recommendations, allowing you to identify potential prospects and reach out to them directly. You can also save leads and accounts, receive real-time updates on their activities, and even track your sales performance. With LinkedIn Premium Sales Navigator, you can streamline your sales process and close deals more effectively.

3. LinkedIn Premium InMail

One of the most powerful features of LinkedIn Premium is InMail. InMail allows you to send direct messages to anyone on LinkedIn, even if you’re not connected. This opens up a world of possibilities for networking and business development. Whether you’re reaching out to a potential client, a hiring manager, or an industry influencer, InMail gives you a direct line of communication. With LinkedIn Premium, you receive a certain number of InMail credits each month, depending on your subscription level.

4. LinkedIn Premium Analytics

LinkedIn Premium also provides you with valuable analytics and insights about your profile and activities. You can see who viewed your profile, how many times your posts were seen, and even get insights into how you compare to other professionals in your industry. These analytics can help you understand what’s working and what’s not, allowing you to make data-driven decisions and improve your networking strategy.

Is LinkedIn Premium worth it?

Now that we’ve explored some of the key features of LinkedIn Premium, the question remains: Is it worth the cost? The answer depends on your specific needs and goals. If you’re actively looking for new job opportunities, LinkedIn Premium can be a valuable tool. It allows you to stand out from other candidates, reach out to hiring managers directly, and access additional job search features. However, if you’re primarily using LinkedIn for networking and business development, the value of LinkedIn Premium may vary.

Before deciding whether LinkedIn Premium is worth it for you, consider the following factors:

1. Your Networking Goals

What are your networking goals? Are you looking to expand your network within a specific industry? Are you trying to find potential clients or partners? Understanding your networking goals can help you determine if LinkedIn Premium’s advanced search filters and features are necessary for your success.

2. Your Budget

LinkedIn Premium comes with a cost, and the price may vary depending on the subscription level you choose. Consider your budget and weigh the potential benefits against the cost. If you’re on a tight budget, you may want to explore the free version of LinkedIn before committing to a premium subscription.

3. Your Level of Activity

How active are you on LinkedIn? If you’re consistently engaging with others, sharing valuable content, and participating in groups, LinkedIn Premium’s analytics and insights may provide valuable feedback on your efforts. However, if you’re not actively using LinkedIn, the additional features of LinkedIn Premium may not be as beneficial.

LinkedIn Premium Plans and Cost

LinkedIn Premium offers several subscription plans to cater to different needs and budgets. Let’s explore the different plans and their costs:

1. LinkedIn Premium Career

LinkedIn Premium Career is designed for professionals who are actively looking for new job opportunities. This plan allows you to send InMail messages to hiring managers, access additional job search features, and see who viewed your profile. The cost of LinkedIn Premium Career starts at $29.99 per month.

2. LinkedIn Premium Business

LinkedIn Premium Business is ideal for professionals who want to grow their business and expand their network. With this plan, you gain access to advanced search filters, InMail credits, and LinkedIn Learning courses. The cost of LinkedIn Premium Business starts at $59.99 per month.

3. LinkedIn Premium Sales Navigator

LinkedIn Premium Sales Navigator is specifically designed for professionals in sales or business development roles. This plan offers advanced lead and account recommendations, InMail credits, and CRM integrations. The cost of LinkedIn Premium Sales Navigator starts at $79.99 per month.

LinkedIn Premium Discounts

If you’re considering LinkedIn Premium but are hesitant about the cost, there are several ways to access discounts or special offers:

1. Free Trial

LinkedIn often offers a free trial of LinkedIn Premium, allowing you to test out the features and benefits before committing to a paid subscription. Keep an eye out for these free trial offers and take advantage of the opportunity to explore LinkedIn Premium at no cost.

2. Annual Subscriptions

LinkedIn offers discounted rates for annual subscriptions. If you’re planning to use LinkedIn Premium for an extended period, opting for an annual subscription can help you save money in the long run.

3. Student and Military Discounts

LinkedIn offers special discounts for students and military personnel. If you fall into one of these categories, be sure to take advantage of the discounted rates available to you.


LinkedIn Premium can be a valuable tool for professionals looking to enhance their business networking efforts. Whether you’re searching for new job opportunities, expanding your network, or generating leads for your business, LinkedIn Premium offers a range of features and benefits that can help you achieve your goals. By considering your networking goals, budget, and level of activity on LinkedIn, you can determine if LinkedIn Premium is worth the investment for you. Remember to explore the different plans and discounts available to find the best option that aligns with your needs and budget. Happy networking!

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