The benefits of using your full name in your LinkedIn URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Your Full Name in Your LinkedIn URL

LinkedIn has become an essential platform for professionals to showcase their skills, experience, and connect with others in their industry. As you build your LinkedIn profile, one important aspect to consider is your LinkedIn URL. While LinkedIn automatically generates a URL for your profile, customizing it to include your full name can have numerous benefits. In this article, we will explore why using your full name in your LinkedIn URL is crucial and how to go about customizing it.

What is a LinkedIn URL?

Before we delve into the benefits of using your full name in your LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It typically consists of the LinkedIn domain followed by a series of characters and numbers that represent your profile. For example, a standard LinkedIn URL might look something like this:

Why is Your LinkedIn URL Important?

Your LinkedIn URL is important for several reasons:

  1. Professionalism: Having a customized LinkedIn URL with your full name gives your profile a more professional and polished appearance. It shows that you are intentional about your personal brand and take your professional presence seriously. It also makes it easier for others to find and identify you on LinkedIn.
  2. Branding: Using your full name in your LinkedIn URL helps to build and reinforce your personal brand. When people search for you online, having a LinkedIn URL that matches your name helps to establish a consistent online presence. It also creates a stronger association between your name and your professional identity.
  3. Search Engine Optimization (SEO): Customizing your LinkedIn URL with your full name can improve your visibility in search engine results. When someone searches for your name on Google or other search engines, your LinkedIn profile is more likely to appear at the top of the results if your URL includes your full name. This can be especially beneficial when potential employers or clients are researching you.
  4. Memorability: A customized LinkedIn URL is easier to remember and share with others. When networking or applying for jobs, you can simply provide your LinkedIn URL, and others will be able to access your profile directly. This makes it more convenient and increases the likelihood of people visiting your profile.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a straightforward process. Here’s how you can do it:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the “Edit public profile & URL” button, located on the right-hand side of your profile.
  3. Under the “Edit URL” section, you will see your current LinkedIn URL. To customize it, click on the pencil icon next to your URL.
  4. In the pop-up window, enter your desired URL using your full name. Avoid using special characters, hyphens, or numbers, as they can make your URL harder to remember and less professional. Ideally, your URL should be in the format of
  5. Click “Save” to confirm your new LinkedIn URL.

Once you have customized your LinkedIn URL, it is important to update it on your resume, business cards, and other professional materials. This ensures consistency across your personal branding efforts and makes it easier for others to find you.

Optimizing Your LinkedIn URL

While customizing your LinkedIn URL is a great first step, optimizing it can further enhance its impact. Here are a few tips to optimize your LinkedIn URL:

  1. Use your full name: As mentioned earlier, including your full name in your LinkedIn URL is crucial for branding and search engine optimization. Ensure that your URL reflects your exact name as it appears on your LinkedIn profile.
  2. Avoid generic names: If your full name is common, you may need to add a unique identifier to your URL to differentiate it from others. Consider adding your middle initial, a relevant keyword, or your profession to make it more specific.
  3. Keep it simple and concise: Shorter URLs are easier to remember and share. Avoid using unnecessary words or phrases that don’t add value to your URL. Keep it clean and straightforward.
  4. Consider capitalization: While LinkedIn URLs are not case-sensitive, using capitalization can make your URL more readable. For example, instead of, you can use
  5. Be consistent across platforms: If possible, try to use the same LinkedIn URL across all your social media platforms and professional websites. This creates a cohesive online presence and makes it easier for others to find and connect with you.

Sharing Your LinkedIn URL

Once you have customized and optimized your LinkedIn URL, it’s time to start sharing it with others. Here are a few ways you can share your LinkedIn URL:

  1. On your resume: Include your LinkedIn URL on your resume, either in the header or contact section. This allows potential employers to easily access your profile and learn more about your qualifications.
  2. On your business cards: Add your LinkedIn URL to your business cards to provide recipients with an easy way to connect with you professionally. This can be especially useful during networking events or conferences.
  3. In your email signature: Include your LinkedIn URL in your email signature to promote your profile and encourage recipients to connect with you. This can be a passive yet effective way to expand your professional network.
  4. On social media platforms: Share your LinkedIn URL on other social media platforms, such as Twitter, Facebook, or Instagram. This allows your followers and connections on those platforms to discover and connect with you on LinkedIn.
  5. In online forums or communities: If you participate in online forums or communities related to your industry, consider adding your LinkedIn URL to your profile or forum signature. This can help you establish your expertise and connect with like-minded professionals.


Your LinkedIn URL is an essential component of your professional online presence. Customizing it with your full name not only enhances your personal brand but also improves your visibility in search engine results. By following the steps outlined in this article, you can create a customized LinkedIn URL that is memorable, professional, and optimized for networking and job opportunities. Don’t underestimate the power of your full name in your LinkedIn URL – it can make a significant difference in your career.

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