The connection between a custom LinkedIn URL and personal branding


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Custom LinkedIn URL for Personal Branding

In today’s digital age, personal branding has become more important than ever. As professionals, we are constantly looking for ways to stand out from the crowd and make a lasting impression. One powerful tool that can help in this endeavor is a custom LinkedIn URL. In this article, we will explore the connection between a custom LinkedIn URL and personal branding, and how you can optimize your LinkedIn profile for maximum impact.

What is a LinkedIn URL?

Before we dive into the benefits of a custom LinkedIn URL, let’s first understand what it is. A LinkedIn URL is a unique web address that is assigned to your LinkedIn profile. By default, your LinkedIn URL will be a combination of random numbers and letters, making it difficult to remember and share with others. However, you have the option to customize your LinkedIn URL to make it more personalized and professional.

How to Get a Custom LinkedIn URL

Getting a custom LinkedIn URL is a simple process. Here’s how you can do it:

Step 1: Go to your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on your profile picture in the top right corner of the LinkedIn homepage and selecting “View Profile” from the dropdown menu.

Step 2: Click on the “Edit public profile & URL” button

On your profile page, you will see a button that says “Edit public profile & URL” near the top of the page. Click on this button to access the URL customization options.

Step 3: Customize your LinkedIn URL

On the next page, you will see a section called “Edit URL” where you can customize your LinkedIn URL. Enter your desired URL in the text box provided. It’s best to choose a URL that is simple, professional, and easy to remember. Avoid using special characters or spaces in your URL.

Step 4: Save your changes

Once you have entered your desired URL, click on the “Save” button to save your changes. Congratulations, you now have a custom LinkedIn URL!

The Benefits of a Custom LinkedIn URL

Now that you have a custom LinkedIn URL, let’s explore the benefits it can bring to your personal branding efforts:

1. Professionalism

A custom LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time and effort to personalize your online presence, and it sets you apart from those who are still using the default URL assigned by LinkedIn. When potential employers, clients, or colleagues visit your profile, a custom URL gives them the impression that you are serious about your professional image.

2. Brand Consistency

A custom LinkedIn URL allows you to align your personal brand across different platforms. If you already have a personal website or a blog, you can use the same URL structure for your LinkedIn profile. This creates consistency and makes it easier for people to find and connect with you online. It also helps in search engine optimization (SEO) by linking your various online profiles together.

3. Memorability

A custom LinkedIn URL is much easier to remember and share with others compared to a random string of numbers and letters. When networking or attending events, you can simply mention your custom URL, and people will be able to find you easily. This enhances your personal branding by making it effortless for others to connect with you online.

4. Search Engine Optimization (SEO)

Customizing your LinkedIn URL can also have a positive impact on your search engine visibility. By including your name or relevant keywords in your URL, you are increasing the chances of appearing in search results when someone searches for you online. This can be especially beneficial if you have a common name or if you are trying to establish yourself as an expert in a particular field.

How to Optimize Your Custom LinkedIn URL

Now that you understand the benefits of a custom LinkedIn URL, let’s explore some tips on how to optimize it for maximum impact:

1. Use your full name

When customizing your LinkedIn URL, it’s best to use your full name if it is available. This makes it easy for people to find you and ensures that your URL is unique to you. If your full name is already taken, consider adding a middle initial, a professional title, or relevant keywords to differentiate yourself.

2. Keep it simple

Avoid using special characters, spaces, or unnecessary numbers in your LinkedIn URL. Keep it clean and simple to make it easier to remember and share. A clean URL also looks more professional and trustworthy.

3. Share it on your resume and business card

Once you have customized your LinkedIn URL, make sure to include it on your resume and business card. This allows potential employers or clients to easily access your LinkedIn profile and learn more about your professional background. It also demonstrates your digital savviness and attention to detail.

4. Share it on other social networks

Don’t limit the visibility of your custom LinkedIn URL to just your resume and business card. Share it on other social networks as well, such as Twitter, Facebook, or Instagram. This helps to drive traffic to your LinkedIn profile and increases your chances of making valuable connections.


A custom LinkedIn URL is a powerful tool that can enhance your personal branding and make your profile more professional. By customizing your LinkedIn URL, you can demonstrate your commitment to your professional image, create brand consistency, and make it easier for others to find and connect with you online. Remember to optimize your URL by using your full name, keeping it simple, and sharing it on your resume, business card, and other social networks. With a custom LinkedIn URL, you can take your personal branding to new heights and stand out from the competition.

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