The connection between a custom URL and LinkedIn profile personalization


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Custom LinkedIn URL for Personalization

In today’s digital age, having a strong online presence is essential for professional success. One of the most important platforms for professionals to showcase their skills and connect with others in their industry is LinkedIn. With over 760 million users worldwide, LinkedIn has become the go-to social network for professionals looking to network, find job opportunities, and establish their personal brand.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It serves as your online identity on the platform and is often used to share your profile with others. By default, LinkedIn assigns each user a URL that includes a combination of their name and a series of random numbers and letters. For example, a default LinkedIn URL might look like this:

While this URL is functional, it is not very memorable or personalized. Fortunately, LinkedIn allows users to customize their URL to make it more professional and easier to share.

The Importance of a Custom LinkedIn URL

A custom LinkedIn URL can have several benefits for professionals looking to personalize their profile and optimize their online presence. Here are a few reasons why having a custom LinkedIn URL is important:

1. Professionalism

A custom LinkedIn URL adds a level of professionalism to your profile. It shows that you have taken the time to create a personalized online presence and are serious about your professional brand. A custom URL also looks more polished and can make a positive impression on recruiters, potential employers, and other professionals who visit your profile.

2. Memorability

By creating a custom LinkedIn URL, you can make your profile easier to remember and share. A URL that includes your name or a variation of it is much easier for others to recall and type into a browser. This can be especially helpful when networking or applying for jobs, as you can simply share your personalized URL with others to direct them straight to your profile.

3. Branding

A custom LinkedIn URL allows you to incorporate your personal brand into your online presence. By using your name or a variation of it in your URL, you can align your LinkedIn profile with your other professional branding efforts, such as your website or business cards. This consistency helps reinforce your personal brand and makes it easier for others to recognize and connect with you.

4. Search Engine Optimization (SEO)

Customizing your LinkedIn URL can also have a positive impact on your search engine visibility. When someone searches for your name on Google or another search engine, your LinkedIn profile is likely to appear near the top of the search results. By optimizing your URL with relevant keywords, such as your industry or job title, you can increase the likelihood of your profile appearing in relevant searches and attract more visibility to your online presence.

How to Create a Custom LinkedIn URL

Now that you understand the importance of a custom LinkedIn URL, let’s walk through the steps to create one for your own profile:

Step 1: Go to Your LinkedIn Profile

To get started, log in to your LinkedIn account and navigate to your profile. You can do this by clicking on your profile picture or selecting “Profile” from the LinkedIn menu.

Step 2: Click on “Edit Public Profile & URL”

Once you are on your profile, look for the “Edit public profile & URL” option. This is typically located on the right-hand side of the page, below your profile picture and headline. Click on this option to access the URL customization settings.

Step 3: Customize Your URL

In the URL customization settings, you will see a section labeled “Edit your custom URL.” Here, you can enter the desired URL for your profile. LinkedIn will automatically suggest a URL based on your name, but you can make changes to personalize it further. Keep in mind that your URL can only contain letters, numbers, and hyphens, and must be at least 5 characters long.

Step 4: Save Your Changes

Once you are satisfied with your custom URL, click on the “Save” button to save your changes. LinkedIn will verify if the URL you have chosen is available. If it is not, you will need to try a different variation until you find an available option.

That’s it! You now have a custom LinkedIn URL for your profile. Be sure to share this URL with others to direct them to your LinkedIn profile easily.

Tips for Optimizing Your LinkedIn URL

Now that you have a custom LinkedIn URL, you can further optimize it for maximum impact. Here are a few tips to help you make the most of your personalized URL:

1. Keep it Simple and Professional

When choosing a custom LinkedIn URL, aim for simplicity and professionalism. Use your name or a variation of it to keep the URL straightforward and easy to remember. Avoid using numbers, random characters, or unnecessary words that could confuse others or make your URL harder to share.

2. Incorporate Relevant Keywords

Consider incorporating relevant keywords into your custom LinkedIn URL to improve its search engine optimization. Think about the industry you work in, your job title, or any other descriptive terms that are relevant to your professional brand. For example, if you are a marketing professional, you could include the word “marketing” in your URL.

3. Update Your LinkedIn Profile

After customizing your LinkedIn URL, take the time to review and update your profile to ensure it aligns with your personal branding goals. Make sure your headline, summary, experience, and skills sections are up to date and reflect your current professional achievements and goals. A well-optimized profile combined with a custom URL will make a powerful impression on anyone who visits your profile.

4. Share Your LinkedIn URL

Once you have optimized your LinkedIn URL and profile, don’t forget to share it with others. Add it to your resume, business cards, email signature, and other professional materials. Including your LinkedIn URL in these materials makes it easy for others to connect with you and learn more about your professional background and accomplishments.


A custom LinkedIn URL is a powerful tool for personalizing your LinkedIn profile and optimizing your online presence. By creating a memorable and professional URL, you can make a positive impression on recruiters, potential employers, and other professionals who visit your profile. Additionally, optimizing your URL with relevant keywords can improve your search engine visibility and attract more attention to your online brand.

Take the time to create a custom LinkedIn URL that aligns with your personal brand and professional goals. Remember to keep it simple and professional, incorporate relevant keywords, and update your profile to ensure it reflects your current achievements. By leveraging the power of a custom LinkedIn URL, you can enhance your online presence and stand out in the competitive professional landscape.

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