The consequences of using a generic or default LinkedIn URL on personal branding.


26 Sep 2023  •   4 minutes read

Author: Admin

The Importance of Personalizing Your LinkedIn URL for Effective Personal Branding

In today’s digital age, personal branding has become crucial for professionals in all industries. One of the most powerful tools for personal branding is LinkedIn, the world’s largest professional networking platform. With over 700 million users worldwide, LinkedIn provides a platform for professionals to showcase their skills, experience, and achievements. However, many individuals overlook a critical aspect of their LinkedIn profile – their LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. It is the link that you can share with others to direct them to your profile. By default, LinkedIn assigns a generic URL to your profile, which usually includes a combination of your name, numbers, and random characters. For example, a default LinkedIn URL might look like this:

The Consequences of Using a Generic or Default LinkedIn URL

Using a generic or default LinkedIn URL can have several negative consequences for your personal branding:

1. Lack of Professionalism

A generic or default LinkedIn URL does not look professional. It gives the impression that you haven’t taken the time to personalize your profile and make it unique. It also makes it harder for others to remember or share your profile with others. A personalized LinkedIn URL, on the other hand, looks more professional and shows that you are serious about your personal branding.

2. Difficulty in Finding Your Profile

A generic or default LinkedIn URL is not memorable, and it can be challenging for others to find your profile. Imagine if someone wants to search for you on LinkedIn, but they can’t remember your long and complicated URL. By personalizing your LinkedIn URL, you make it easier for others to find and connect with you on the platform.

3. Missed Opportunities for Networking

LinkedIn is all about networking and making connections. When you use a generic or default LinkedIn URL, you miss out on opportunities to connect with others. People are more likely to click on a personalized URL that looks professional and trustworthy. By personalizing your LinkedIn URL, you increase your chances of making meaningful connections and expanding your professional network.

4. Inconsistency with Your Personal Branding

Your LinkedIn profile is an essential component of your personal branding strategy. It should align with your overall branding message and be consistent with your other online platforms. Using a generic or default LinkedIn URL creates inconsistency and can confuse your audience. By personalizing your LinkedIn URL, you ensure that your branding is cohesive and reinforces your professional image.

How to Personalize Your LinkedIn URL

Now that you understand the consequences of using a generic or default LinkedIn URL, it’s time to learn how to personalize it. Follow these steps to customize your LinkedIn URL:

1. Go to Your LinkedIn Profile

Login to your LinkedIn account and navigate to your profile page. Click on the “Me” icon at the top of the page, and select “View profile” from the dropdown menu.

2. Click on “Edit Public Profile & URL”

On your profile page, you will see a section called “Edit public profile & URL” on the right-hand side. Click on the pencil icon next to it.

3. Customize Your URL

In the “Edit URL” section, you will see your current LinkedIn URL. Click on the “Edit” button next to it. A window will pop up where you can customize your URL.

4. Choose Your Custom URL

When choosing your custom LinkedIn URL, keep the following tips in mind:

  • Use your full name or a variation of it.
  • Avoid using numbers or random characters.
  • Keep it simple and easy to remember.
  • If your name is common, consider adding your profession or industry to differentiate yourself.

Once you have chosen your custom URL, click on the “Save” button to update your LinkedIn URL.

Best Practices for LinkedIn URL Customization

Here are some best practices to follow when customizing your LinkedIn URL:

1. Use Your Full Name

Using your full name in your LinkedIn URL makes it easier for others to recognize and remember you. It also helps with search engine optimization, as your name is likely to be the primary keyword associated with your profile.

2. Keep It Simple

Avoid using long and complicated URLs. Keep it simple and concise to make it easier for others to type and remember. Shorter URLs are also more aesthetically pleasing and look more professional.

3. Be Consistent

Ensure that your LinkedIn URL is consistent with your other online platforms. Use the same username or a variation of it to maintain a cohesive personal brand across different channels.

4. Update Your LinkedIn URL on Other Platforms

Once you have personalized your LinkedIn URL, make sure to update it on your other online platforms as well. Update your LinkedIn URL on your resume, business cards, email signature, and any other professional materials. This ensures consistency and makes it easier for others to find and connect with you.


Personal branding is essential for professionals looking to stand out in today’s competitive job market. One often overlooked aspect of personal branding is the LinkedIn URL. By personalizing your LinkedIn URL, you can enhance your professional image, make it easier for others to find you, and increase your networking opportunities. Follow the steps outlined in this article to customize your LinkedIn URL and start reaping the benefits of effective personal branding.

Remember, your LinkedIn URL is an essential component of your personal brand, so take the time to make it unique and professional. Don’t underestimate the power of a personalized LinkedIn URL in enhancing your online presence and boosting your personal branding efforts.

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