The correlation between a custom LinkedIn URL and professional credibility

liprospect

26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Custom LinkedIn URL in Building Professional Credibility

LinkedIn has become the go-to platform for professionals to showcase their skills, network with industry peers, and explore new career opportunities. With over 740 million members worldwide, having a strong LinkedIn presence is essential for building professional credibility in today’s digital age. One often overlooked aspect of LinkedIn is the customization of your LinkedIn URL, which can have a significant impact on how you are perceived by others in the professional world.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your LinkedIn URL. For example, your default LinkedIn URL might look something like this: www.linkedin.com/in/abc1234567. While this URL serves its purpose of directing others to your profile, it is not memorable or professional-looking.

Why Should You Customize Your LinkedIn URL?

A customized LinkedIn URL not only makes your profile easier to find and remember, but it also adds a level of professionalism to your online presence. Having a personalized LinkedIn URL demonstrates that you are tech-savvy, proactive, and serious about your professional brand. It shows that you have taken the time to optimize your LinkedIn profile and make it more accessible to others.

How to Get a Custom LinkedIn URL

Getting a custom LinkedIn URL is a simple process that can be done in a few easy steps:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button next to your LinkedIn URL.
  6. In the “Edit URL” section, you will see your current LinkedIn URL and an option to customize it.
  7. Click on the “Edit” button next to the custom URL option.
  8. Enter your desired custom LinkedIn URL in the provided field.
  9. Click on the “Save” button to save your changes.

After following these steps, your LinkedIn URL will be updated to your custom URL. It’s important to note that LinkedIn only allows you to use letters, numbers, and hyphens in your custom URL. Spaces, special characters, and symbols are not permitted.

How to Change Your LinkedIn URL

If you already have a custom LinkedIn URL but want to change it, you can easily do so by following these steps:

  1. Sign in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Me” icon in the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, locate the section with your current LinkedIn URL.
  5. Click on the “Edit public profile & URL” button next to your LinkedIn URL.
  6. In the “Edit URL” section, you will see your current LinkedIn URL and an option to customize it.
  7. Click on the “Edit” button next to the custom URL option.
  8. Enter your new desired custom LinkedIn URL in the provided field.
  9. Click on the “Save” button to save your changes.

Once you save your changes, your LinkedIn URL will be updated to your new custom URL.

Where to Use Your Custom LinkedIn URL

Now that you have your custom LinkedIn URL, it’s time to put it to good use. Here are some key places where you should incorporate your custom LinkedIn URL:

  1. Resume: Include your custom LinkedIn URL in the contact information section of your resume. This allows potential employers and recruiters to easily access your LinkedIn profile and learn more about your professional background.
  2. Email Signature: Add your custom LinkedIn URL to your email signature to provide recipients with a direct link to your LinkedIn profile. This can be particularly useful when reaching out to new connections or following up after a networking event.
  3. Business Cards: Print your custom LinkedIn URL on your business cards to make it easy for others to connect with you on LinkedIn. This is especially important for professionals who frequently attend conferences, trade shows, or other industry events.
  4. Professional Website or Blog: If you have a personal website or blog, include your custom LinkedIn URL in a prominent location. This allows visitors to your website to easily navigate to your LinkedIn profile and learn more about your professional expertise.
  5. Other Social Media Profiles: If you are active on other social media platforms such as Twitter or Instagram, consider adding your custom LinkedIn URL to your bio or profile description. This helps cross-promote your LinkedIn profile and encourages others to connect with you.

By strategically incorporating your custom LinkedIn URL in these various places, you are maximizing your online presence and making it easier for others to connect and engage with you professionally.

The Benefits of a Custom LinkedIn URL

Having a custom LinkedIn URL offers several benefits that can help enhance your professional credibility:

  1. Memorability: A custom LinkedIn URL is easier to remember than a random combination of numbers and letters. When networking or sharing your LinkedIn profile with others, a memorable URL makes it more likely that they will visit your profile.
  2. Professionalism: A personalized LinkedIn URL adds a level of professionalism to your online presence. It shows that you have taken the time to optimize your profile and make it more accessible to others.
  3. Branding: Your custom LinkedIn URL can align with your personal or professional brand. If you have a personal website or blog, using the same custom URL can help create a cohesive online presence.
  4. Search Engine Optimization (SEO): A custom LinkedIn URL that includes your name or relevant keywords can improve your visibility in search engine results. This can be beneficial when potential employers or clients are searching for professionals in your field.
  5. Increased Profile Views: Studies have shown that profiles with custom LinkedIn URLs receive more profile views than those with default URLs. By customizing your URL, you are increasing the likelihood of others visiting your profile and learning more about your professional qualifications.

Best Practices for Customizing Your LinkedIn URL

When customizing your LinkedIn URL, keep the following best practices in mind:

  1. Keep it Professional: Choose a custom LinkedIn URL that is professional and aligns with your personal brand. Avoid using nicknames, slang, or inappropriate language.
  2. Use Your Name: If possible, include your full name in your custom LinkedIn URL. This makes it easier for others to find you and ensures consistency across your online presence.
  3. Avoid Numbers: While LinkedIn allows you to include numbers in your custom URL, it’s best to avoid them if possible. Numbers can make your URL less memorable and less professional-looking.
  4. Keep it Short: Aim for a custom LinkedIn URL that is short and concise. Long URLs can be difficult to remember and may not display properly in certain contexts.
  5. Test Your URL: Before finalizing your custom LinkedIn URL, test it to ensure it works correctly and doesn’t lead to any errors.

Conclusion

A custom LinkedIn URL is a small but powerful tool in building your professional credibility. By taking the time to customize your URL and strategically incorporate it into your online presence, you can enhance your visibility, make it easier for others to connect with you, and demonstrate your commitment to building a strong professional brand. Don’t underestimate the impact that a custom LinkedIn URL can have on your career success in today’s digital world.

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