The correlation between a custom URL and LinkedIn profile completeness

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26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Personalized LinkedIn URLs

In today’s digital age, having a strong online presence is crucial for professional success. When it comes to showcasing your skills and experience, LinkedIn is the go-to platform for professionals around the world. With over 740 million members, LinkedIn provides a valuable opportunity to connect with industry leaders, potential employers, and like-minded professionals.

One often overlooked aspect of a LinkedIn profile is the URL, or web address, associated with it. By default, LinkedIn assigns a unique URL to each profile, usually consisting of a combination of numbers and letters. However, LinkedIn also offers the option to create a custom URL for your profile, which can have a significant impact on your profile’s visibility and professionalism.

What is a LinkedIn URL?

A LinkedIn URL is a web address that directs users to your LinkedIn profile. It serves as a unique identifier for your profile and can be shared with others to easily connect and view your professional information. The default LinkedIn URL consists of a random string of numbers and letters, making it difficult to remember or share with others.

For example, a default LinkedIn URL might look like this: linkedin.com/in/123abc456def. While this URL will still direct users to your profile, it lacks personalization and can be challenging to remember or include on business cards, resumes, or other professional materials.

Why Should You Customize Your LinkedIn URL?

Customizing your LinkedIn URL offers several benefits that can enhance your professional image and improve your profile’s visibility. Here are some compelling reasons to consider customizing your LinkedIn URL:

1. Improved Professionalism

By customizing your LinkedIn URL, you can create a more professional and polished online image. A personalized URL that includes your name or a variation of it looks more credible and trustworthy to potential employers, colleagues, and clients. It shows that you take your professional brand seriously and are invested in presenting yourself in the best possible light.

For example, a customized LinkedIn URL might look like this: linkedin.com/in/yourname. This URL is not only easier to remember but also appears more professional on business cards, email signatures, and other professional materials.

2. Enhanced Visibility

Customizing your LinkedIn URL can also improve your profile’s visibility in search engine results. When someone searches for your name on Google or another search engine, your customized LinkedIn URL is more likely to appear at or near the top of the search results. This increased visibility can help you stand out from the competition and make it easier for others to find and connect with you.

3. Easy Sharing

A personalized LinkedIn URL is easier to share with others, whether it’s through email, social media, or professional networking events. Instead of providing a long and complex URL, you can simply share your customized URL, making it more convenient for others to visit your profile and learn more about your professional background.

How to Customize Your LinkedIn URL

Customizing your LinkedIn URL is a straightforward process that can be completed in just a few simple steps. Here’s how to do it:

1. Accessing Your LinkedIn Profile Settings

To customize your LinkedIn URL, you’ll first need to access your profile settings. Here’s how to do it:

– Log in to your LinkedIn account
– Click on your profile picture or the “Me” icon in the top right corner of the screen
– Select “View profile” from the dropdown menu
– On your profile page, click on the “Edit public profile & URL” button, which is located towards the right side of the screen, just below your profile picture

2. Editing Your Public Profile URL

Once you’re on the “Edit public profile & URL” page, you’ll see a section titled “Edit URL” towards the top of the page. Here’s how to customize your LinkedIn URL:

– Under the “Edit URL” section, click on the small pencil icon next to your current URL
– In the “Edit your custom URL” box, enter your desired URL, which can be your name or a variation of it
– LinkedIn will automatically check the availability of the URL you entered. If it’s available, a green checkmark will appear next to it. If it’s not available, LinkedIn will prompt you to enter a different URL
– Once you’ve entered an available URL, click on the “Save” button to save your changes

3. Sharing Your Customized LinkedIn URL

After customizing your LinkedIn URL, you can easily share it with others. Here are a few ways to share your customized URL:

– Include it on your resume: Adding your customized LinkedIn URL to your resume allows potential employers to quickly access your profile and learn more about your qualifications and experience.

– Add it to your email signature: Including your customized LinkedIn URL in your email signature makes it easy for recipients to connect with you professionally and view your profile.

– Share it on social media: Posting your customized LinkedIn URL on social media platforms like Twitter, Facebook, or Instagram can help you expand your professional network and connect with like-minded individuals.

Conclusion

Customizing your LinkedIn URL may seem like a small detail, but it can have a significant impact on your profile’s visibility and professionalism. By creating a personalized URL, you can enhance your online presence, improve your profile’s visibility in search engine results, and make it easier for others to connect with you professionally.

Take advantage of this simple yet powerful feature to optimize your LinkedIn profile and make a lasting impression on potential employers, colleagues, and clients. Invest the time to create a customized URL that reflects your professional brand and showcases your unique skills and experience.

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