The correlation between a professional LinkedIn URL and increased visibility in search results


26 Sep 2023  •   4 minutes read

Author: Admin

LinkedIn has become an essential tool for professionals in all industries. With over 740 million registered users worldwide, it is the go-to platform for networking, job searching, and building professional relationships. One often overlooked aspect of LinkedIn is the URL to your profile. Did you know that customizing your LinkedIn URL can significantly increase your visibility in search results? In this article, we will explore the correlation between a professional LinkedIn URL and increased visibility and provide tips on how to optimize your LinkedIn profile URL for maximum impact.

What is a LinkedIn URL?

Before we dive into the correlation between a professional LinkedIn URL and increased visibility, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the web address that leads directly to your LinkedIn profile. It typically consists of a combination of your name and some random numbers and letters. For example, a typical LinkedIn URL might look like this:

While this default LinkedIn URL is functional, it lacks personalization and does not convey a professional image. Customizing your LinkedIn URL allows you to create a personalized web address that is easy to remember and looks more professional. Instead of a string of random characters, your customized LinkedIn URL could look like this:

How to Get a Customized LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s explore how you can get one. Follow these steps to create your own professional LinkedIn URL:

  1. Log in to your LinkedIn account and click on your profile picture in the top right corner of the homepage.
  2. Select “View profile” from the dropdown menu.
  3. On your profile page, click on the “Edit public profile & URL” button, which is located to the right of your profile picture.
  4. In the “Edit your custom URL” section on the right side of the page, click on the pencil icon next to your current URL.
  5. Enter your desired LinkedIn URL in the text box. Make sure to choose a URL that reflects your professional identity and is easy to remember.
  6. Click “Save” to save your new LinkedIn URL.

Once you have successfully customized your LinkedIn URL, you can start reaping the benefits of increased visibility in search results.

Why a Professional LinkedIn URL Increases Visibility

Having a professional LinkedIn URL can significantly increase your visibility in search results. Here are a few reasons why:

  1. Improved Search Engine Optimization (SEO): Search engines like Google prioritize websites and profiles with user-friendly URLs. By customizing your LinkedIn URL to include your name or relevant keywords, you are making it easier for search engines to understand the content of your profile and rank it higher in search results.
  2. Memorability: A customized LinkedIn URL is much easier to remember and share with others. Whether you are networking at a conference, including your LinkedIn URL on your business card, or sharing it in an email signature, a professional and personalized LinkedIn URL will leave a lasting impression on the recipient.
  3. Professional Image: A default LinkedIn URL with random numbers and letters can come across as unprofessional and confusing. On the other hand, a customized LinkedIn URL that includes your name or relevant keywords presents a more polished and credible image.

Optimizing Your LinkedIn Profile URL for Maximum Impact

Now that you understand the correlation between a professional LinkedIn URL and increased visibility, let’s explore how you can optimize your LinkedIn profile URL for maximum impact:

1. Include Your Full Name

When customizing your LinkedIn URL, make sure to include your full name. This not only helps with search engine optimization but also ensures that your profile is easily recognizable to others. Avoid using nicknames or abbreviations in your URL to maintain a professional image.

2. Use Relevant Keywords

Incorporating relevant keywords into your LinkedIn URL can further enhance your visibility in search results. Think about the words and phrases that best describe your professional expertise and include them in your URL. For example, if you are a marketing specialist, consider including “marketing” or “digitalmarketing” in your LinkedIn URL.

3. Keep It Simple and Concise

Your LinkedIn URL should be simple, concise, and easy to remember. Avoid using unnecessary characters, numbers, or special symbols that can make your URL complicated and difficult to type. Stick to your name and relevant keywords to create a clean and professional LinkedIn URL.

4. Update Your LinkedIn URL on Your Resume and Business Cards

Once you have customized your LinkedIn URL, make sure to update it on your resume and business cards. This will ensure consistency across all your professional materials and make it easier for potential employers or clients to find your LinkedIn profile.

5. Share Your LinkedIn URL on Social Media and Email Signatures

Take advantage of your customized LinkedIn URL by sharing it on your other social media platforms and including it in your email signature. This will drive more traffic to your LinkedIn profile and increase your visibility among your connections and followers.

6. Track Your LinkedIn URL’s Performance

LinkedIn provides analytics that allow you to track the performance of your profile, including your LinkedIn URL. Take advantage of these insights to understand how your customized URL is impacting your visibility and make adjustments if necessary.


A professional LinkedIn URL can make a significant difference in your visibility on the platform. By customizing your LinkedIn URL and optimizing it for search engines, you can increase your chances of being found by potential employers, clients, and professional connections. Remember to include your full name, relevant keywords, and keep it simple and concise. Update your LinkedIn URL on your resume, business cards, and other professional materials, and share it on social media and email signatures. By following these tips, you can leverage the power of a professional LinkedIn URL to boost your professional brand and increase your visibility in search results.

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