The correlation between a professional LinkedIn vanity URL and job success
The Power of a Professional LinkedIn Vanity URL in Boosting Your Career
LinkedIn has become the go-to platform for professionals looking to connect, network, and find job opportunities. With over 740 million users worldwide, it’s essential to make your profile stand out from the crowd. One way to do this is by customizing your LinkedIn vanity URL. In this article, we will explore the correlation between a professional LinkedIn vanity URL and job success, and provide a step-by-step guide on how to get and customize your LinkedIn URL for your resume and business card.
What is a LinkedIn Vanity URL?
A LinkedIn vanity URL is a personalized web address for your LinkedIn profile. By default, LinkedIn assigns a random string of numbers and letters as your profile URL, which is not user-friendly or memorable. However, you have the option to customize it to reflect your name or professional brand. A professional LinkedIn vanity URL looks something like this: www.linkedin.com/in/yourname.
Why is a Professional LinkedIn Vanity URL Important?
Having a professional LinkedIn vanity URL is important for several reasons:
- Memorability: A customized LinkedIn URL is easier to remember for both you and others. It allows you to share your profile more effectively, whether it’s through your resume, business card, or networking events. Instead of a long and complicated URL, you can simply provide your name or a variation of it.
- Personal Branding: Your LinkedIn profile is an extension of your personal brand. A professional vanity URL adds credibility and professionalism to your online presence. It shows that you take your career seriously and have invested time in optimizing your LinkedIn profile.
- Search Engine Optimization (SEO): Customizing your LinkedIn URL with your name can improve your search engine rankings. When someone searches for your name on Google, your LinkedIn profile with a personalized URL is more likely to appear at the top of the search results. This is especially important if you have a common name.
- Professionalism: A customized LinkedIn URL demonstrates attention to detail and professionalism. It shows potential employers and recruiters that you are committed to presenting yourself in the best possible light and are proactive in managing your online presence.
How to Get a LinkedIn Vanity URL
Now that we understand the importance of a professional LinkedIn vanity URL, let’s explore how to get one:
- Step 1: Sign in to LinkedIn: Visit the LinkedIn website and sign in to your account. If you don’t have an account yet, create one by following the on-screen instructions.
- Step 2: Go to your Profile: Once you’re signed in, click on “Me” at the top of the LinkedIn homepage. From the drop-down menu, select “View profile.”
- Step 3: Edit Your Public Profile & URL: On your profile page, click on the “Edit public profile & URL” option, which is located on the right side of the screen, right below your profile picture.
- Step 4: Customize Your URL: On the right side of the screen, you will see a section titled “Edit URL.” Click on the small pencil icon next to your current URL to edit it.
- Step 5: Choose Your Vanity URL: In the pop-up window, enter your desired vanity URL. Ideally, it should be your full name, or a variation of it if your name is already taken. Avoid using special characters or numbers, as it can make your URL less memorable. Click on “Save” once you’ve entered your desired URL.
- Step 6: Check Availability: After saving your desired vanity URL, LinkedIn will automatically check if it’s available. If it’s already taken, LinkedIn will prompt you to choose a different URL. Keep trying until you find an available one.
- Step 7: Confirm Your Vanity URL: Once you’ve found an available vanity URL, click on “Save” to confirm your choice. LinkedIn will update your URL immediately, and you can start using it to promote your profile.
How to Customize Your LinkedIn Vanity URL
Once you’ve obtained your LinkedIn vanity URL, you can further customize it to enhance your personal brand:
- Step 1: Sign in to LinkedIn: Visit the LinkedIn website and sign in to your account.
- Step 2: Go to your Profile: Click on “Me” at the top of the LinkedIn homepage, and select “View profile” from the drop-down menu.
- Step 3: Edit Your Public Profile & URL: On your profile page, click on the “Edit public profile & URL” option, located on the right side of the screen, right below your profile picture.
- Step 4: Customize Your URL: In the “Edit URL” section, click on the small pencil icon next to your current URL.
- Step 5: Adjust Your Vanity URL: In the pop-up window, you can edit your vanity URL by adding relevant keywords or your area of expertise. For example, if you’re a marketing professional, you can add “marketing” or “digitalmarketing” to your URL. This can help with SEO and make your profile more discoverable by recruiters and hiring managers.
- Step 6: Save Your Changes: Once you’ve made the desired changes to your vanity URL, click on “Save” to update it. LinkedIn will immediately reflect the changes, and your customized URL will be active.
Where to Use Your LinkedIn Vanity URL
Now that you have a professional LinkedIn vanity URL, it’s important to strategically use it to maximize its benefits:
- Resume: Include your LinkedIn vanity URL in the contact information section of your resume. It allows potential employers to easily access your LinkedIn profile and learn more about your professional background and accomplishments.
- Business Card: Add your LinkedIn vanity URL to your business card to encourage professional connections. It’s an effective way to share your online presence and make it easy for others to connect with you.
- Email Signature: Include your LinkedIn vanity URL in your email signature to promote your professional brand. It’s an additional touchpoint that can drive traffic to your profile and increase your visibility.
- Networking Events: When attending networking events, share your LinkedIn vanity URL with fellow professionals you meet. It’s a convenient way for them to learn more about you and stay connected after the event.
- Social Media Profiles: Add your LinkedIn vanity URL to your other social media profiles, such as Twitter, Instagram, or Facebook. It allows your followers to easily find and connect with you on LinkedIn.
LinkedIn Vanity URL Best Practices
Here are some best practices to keep in mind when customizing your LinkedIn vanity URL:
- Keep It Professional: Your LinkedIn vanity URL should reflect your professional brand. Avoid using nicknames, inappropriate words, or anything that doesn’t align with your career goals.
- Avoid Special Characters: Stick to alphanumeric characters when customizing your URL. Special characters can make it harder to remember and share your profile.
- Be Consistent: Use the same vanity URL across all your professional platforms and materials. Consistency helps with brand recognition and makes it easier for others to find and connect with you.
- Update as Needed: If you change your name or career focus, consider updating your vanity URL to reflect the changes. This ensures that your URL remains relevant and aligned with your professional goals.
- Keep It Short: While customization is important, try to keep your vanity URL short and concise. Long URLs can be cumbersome and harder to remember.
A professional LinkedIn vanity URL can have a significant impact on your job success. It enhances your personal brand, improves search engine visibility, and adds a touch of professionalism to your online presence. By following the step-by-step guide provided in this article, you can easily obtain and customize your LinkedIn URL to reflect your name or area of expertise. Remember to strategically use your vanity URL on your resume, business card, and other professional materials to maximize its benefits. Invest time in optimizing your LinkedIn profile and take advantage of the power of a professional vanity URL in boosting your career.
So, what are you waiting for? Get started on customizing your LinkedIn vanity URL today and take control of your online professional identity!