The correlation between a shortened LinkedIn URL and increased profile views.

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Shortened LinkedIn URL

In today’s digital age, having a strong online presence is crucial for professional success. One of the most important platforms for professionals to showcase their skills and connect with others in their industry is LinkedIn. With over 700 million users worldwide, LinkedIn has become the go-to platform for employers, recruiters, and professionals alike.

What is a LinkedIn URL?

Before we dive into the correlation between a shortened LinkedIn URL and increased profile views, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. It serves as your online identity on the platform and can be customized to reflect your name or brand.

By default, your LinkedIn URL is a combination of random numbers and letters. However, LinkedIn allows users to customize their URL to make it more professional and memorable. A customized LinkedIn URL typically includes your name or a variation of it.

How to Get Your LinkedIn URL

Now that you understand the importance of a LinkedIn URL, let’s discuss how to get your own. Follow these steps to obtain your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, look for the URL located under your profile picture and headline.
  5. Click on the “Edit public profile & URL” button to customize your URL.

How to Change Your LinkedIn URL

If you’re not satisfied with your current LinkedIn URL or want to make it more personalized, you have the option to change it. Follow these steps to change your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, click on the “Edit public profile & URL” button.
  5. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  6. Type in your desired URL and click “Save”.

How to Copy Your LinkedIn URL

Once you have customized your LinkedIn URL, you may want to share it with others to promote your profile. Here’s how you can copy your LinkedIn URL:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, look for the URL located under your profile picture and headline.
  5. Highlight the entire URL using your mouse or keyboard shortcuts.
  6. Right-click on the highlighted URL and select “Copy”.

The Benefits of a Shortened LinkedIn URL

Now that you know how to obtain, change, and copy your LinkedIn URL, let’s explore the correlation between a shortened LinkedIn URL and increased profile views.

A shortened LinkedIn URL has several benefits, including:

  1. Improved Professionalism: A shortened LinkedIn URL looks more professional and is easier to remember than a long, random combination of letters and numbers. When sharing your LinkedIn profile with others, a shorter URL adds a touch of professionalism to your online presence.
  2. Easy Sharing: A shorter URL is easier to share on various platforms, including business cards, resumes, email signatures, and social media profiles. It can be effortlessly typed into a web browser or scanned by a QR code reader, making it convenient for potential employers, clients, or collaborators to access your LinkedIn profile.
  3. Improved Search Engine Optimization (SEO): A customized LinkedIn URL that includes your name or brand can improve your search engine ranking. When someone searches for your name on search engines like Google, having a personalized URL can increase the chances of your LinkedIn profile appearing at the top of the search results.
  4. Memorability: A shorter URL is easier to remember, ensuring that potential employers or connections can easily find and revisit your LinkedIn profile in the future. It eliminates the need to search for your profile again, saving time and hassle for both you and the viewer.

How to Share Your LinkedIn URL

Now that you understand the benefits of a shortened LinkedIn URL, let’s discuss how to share it effectively. Here are some tips to help you share your LinkedIn URL:

  1. Include it on your resume: Add your LinkedIn URL to your resume to provide potential employers with easy access to your professional profile. Place it in the header or footer section of your resume to ensure it’s visible at first glance.
  2. Include it on your business card: Print your LinkedIn URL on your business card to establish a direct link between your physical and online professional presence. This allows potential contacts to easily connect with you and learn more about your skills and experience.
  3. Add it to your email signature: Include your LinkedIn URL in your email signature to promote your professional profile with every email you send. This is an effective way to provide recipients with easy access to your LinkedIn profile without having to search for it.
  4. Share it on social media: Post your LinkedIn URL on your social media profiles to encourage your connections to visit your profile. You can also share it in relevant professional groups or communities to expand your network and reach a wider audience.
  5. Include it in your online portfolios or websites: If you have an online portfolio or personal website, make sure to include your LinkedIn URL in a visible location. This allows visitors to explore your professional profile and connect with you for potential opportunities.

LinkedIn URL Optimization Tips

Now that you know how to share your LinkedIn URL, let’s explore some optimization tips to make the most out of your profile:

  1. Use keywords in your URL: Incorporate relevant keywords in your customized LinkedIn URL to improve your search engine ranking. For example, if you’re a software engineer, consider including words like “software” or “engineer” in your URL.
  2. Keep it simple: Choose a URL that is short, simple, and easy to remember. Avoid using numbers or special characters that may confuse or complicate the URL.
  3. Consistency: Ensure that your LinkedIn URL is consistent across all your online platforms and professional profiles. This creates a cohesive online presence and makes it easier for others to find and connect with you.
  4. Test your URL: Before sharing your LinkedIn URL, make sure to test it in a web browser to ensure it directs users to your profile correctly. This helps you avoid any potential issues or broken links.
  5. Regularly update your profile: Keep your LinkedIn profile up to date with your latest achievements, skills, and experiences. A well-maintained profile increases your chances of attracting profile views and potential opportunities.

Conclusion

A shortened LinkedIn URL can significantly impact your online presence and increase profile views. By customizing your LinkedIn URL and sharing it effectively, you can establish a professional identity, improve search engine optimization, and create an easily accessible link to your LinkedIn profile.

Remember to keep your LinkedIn profile up to date and utilize the various platforms and opportunities available to share your URL. A shortened LinkedIn URL is a powerful tool that can help you stand out in a competitive job market and make meaningful connections with professionals in your industry.

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