The correlation between short URLs and LinkedIn profile follower growth


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of Short URLs for Growing Your LinkedIn Profile Follower Base

As a professional networking platform, LinkedIn offers incredible opportunities for individuals to connect, engage, and expand their professional networks. One of the key elements of LinkedIn is your profile, which serves as your digital resume and showcases your skills, experience, and achievements. While LinkedIn provides each user with a unique URL for their profile, the length and complexity of these URLs can pose challenges when it comes to sharing and promoting your profile.

What is a LinkedIn URL and How to Get It?

A LinkedIn URL is a web address that directly links to your LinkedIn profile. It serves as a unique identifier for your profile and can be customized to reflect your personal brand. To get your LinkedIn URL, follow these steps:

  1. Login to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. In the top section of your profile, you will see your current LinkedIn URL. It will be a combination of your name and some random characters.
  5. Click on the “Edit public profile & URL” button on the right side of the page.
  6. In the “Edit your custom URL” section, you can customize your URL by adding your name or any other relevant keyword. Make sure to keep it professional and easy to remember.
  7. Click “Save” to save your new LinkedIn URL.

Why Should You Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several benefits:

  • Improved Branding: A customized URL allows you to incorporate your name or a relevant keyword, making it easier for others to find and remember your profile.
  • Professional Appearance: A shorter and cleaner URL gives a more professional and polished impression to potential employers, clients, and collaborators.
  • Easy Sharing: A customized URL is easier to share on business cards, email signatures, resumes, and other professional materials.
  • Search Engine Optimization: Customizing your URL with relevant keywords can improve your visibility in search engine results, making it easier for people to find you.

How to Change Your LinkedIn URL?

If you’ve already customized your LinkedIn URL but want to make changes, follow these steps:

  1. Login to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. Click on the “Edit public profile & URL” button on the right side of the page.
  5. In the “Edit your custom URL” section, you can make changes to your existing URL.
  6. Click “Save” to save your updated LinkedIn URL.

How to Copy Your LinkedIn URL?

If you simply want to copy your LinkedIn URL to share it with others, follow these steps:

  1. Login to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. In the top section of your profile, you will see your current LinkedIn URL. Click on it to select and copy the URL.
  5. Paste the URL wherever you want to share it.

How to Share Your LinkedIn URL?

Once you have your customized LinkedIn URL, you can share it through various channels to increase your profile visibility and attract more followers:

  • Social Media: Share your LinkedIn URL on platforms like Twitter, Facebook, Instagram, and other relevant social media networks to reach a wider audience.
  • Email Signature: Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you professionally.
  • Business Cards: Add your LinkedIn URL to your business cards to provide a direct link to your professional profile.
  • Resume/CV: Include your LinkedIn URL on your resume or CV to showcase your professional network and engagement.
  • Website/Blog: If you have a personal website or blog, include a link to your LinkedIn profile on your homepage or about page to encourage visitors to connect with you.

The Benefits of Shortening Your LinkedIn URL

While a customized LinkedIn URL is already shorter and more user-friendly than the default URL, you can further optimize it by using a URL shortener. Here are some benefits of shortening your LinkedIn URL:

  • Improved Aesthetics: Short URLs look cleaner and more visually appealing, especially when shared on social media or other online platforms.
  • Increased Click-through Rates: Short URLs are more clickable and can generate higher engagement compared to long and complex URLs.
  • Trackability: Some URL shorteners provide analytics and tracking features, allowing you to measure the performance of your LinkedIn URL and identify areas for improvement.
  • Easy Sharing: Short URLs are easier to share verbally, in print, or through digital mediums, making it more convenient for others to access your LinkedIn profile.
  • Branding: By using a consistent and recognizable short URL across different platforms, you can strengthen your personal brand and make it easier for others to find and connect with you.

How to Shorten Your LinkedIn URL?

To shorten your LinkedIn URL, you can use various URL shortening services available online. Here’s a step-by-step guide:

  1. Copy your customized LinkedIn URL.
  2. Open a URL shortening service in your web browser (e.g., Bitly, TinyURL, Rebrandly).
  3. Paste your LinkedIn URL into the designated field on the URL shortening service’s website.
  4. Click on the “Shorten” or “Generate” button to create a shortened version of your LinkedIn URL.
  5. Copy the shortened URL provided by the service.
  6. Use the shortened URL to share your LinkedIn profile on various platforms.

Where to Find Your LinkedIn URL on the LinkedIn App?

If you primarily use the LinkedIn app, you can find your LinkedIn URL by following these steps:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture in the top left corner of the screen.
  3. In the top section of your profile, you will see your current LinkedIn URL. Tap on it to copy the URL or make changes to it.
  4. Paste or share your LinkedIn URL wherever you want to promote your profile.

LinkedIn URL Optimization Tips

To maximize the impact of your LinkedIn URL and attract more followers, consider implementing the following optimization tips:

  • Use Your Name: Incorporate your name in your LinkedIn URL to make it more memorable and relevant.
  • Keep It Short: Short URLs are easier to remember and share. Aim for a URL that is concise and free of unnecessary characters.
  • Avoid Numbers and Special Characters: Stick to letters and hyphens in your LinkedIn URL to maintain a clean and professional appearance.
  • Include Relevant Keywords: If possible, add relevant keywords to your LinkedIn URL to improve your search engine visibility and attract a targeted audience.
  • Consistency: Use the same LinkedIn URL on all your professional materials and platforms to establish a consistent online presence.
  • Test and Track: Experiment with different variations of your LinkedIn URL and track their performance to identify the most effective approach for growing your follower base.


Your LinkedIn URL plays a crucial role in promoting your professional profile and attracting followers. By customizing and shortening your URL, you can improve your branding, make it easier for others to find and share your profile, and ultimately grow your LinkedIn follower base. Utilize the power of short URLs to optimize your LinkedIn profile and unlock new opportunities in your professional network.

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