The different features of LinkedIn Premium and their advantages

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26 Sep 2023  •   4 minutes read

Author: Admin

The Advantages of LinkedIn Premium and Its Features

LinkedIn has become the leading professional networking platform, connecting millions of professionals and businesses worldwide. While the free version of LinkedIn offers a wide range of features, LinkedIn Premium takes your networking to the next level. In this article, we will explore the different features of LinkedIn Premium and discuss their advantages.

LinkedIn Premium Plans

LinkedIn Premium offers several plans to cater to different needs:

  • LinkedIn Premium Career: This plan is designed for individuals who want to enhance their career prospects. It offers features such as InMail credits, access to LinkedIn Learning courses, and insights about who’s viewed your profile.
  • LinkedIn Premium Business: This plan targets businesses and provides tools for lead generation, expanded search filters, and advanced analytics. It also offers access to the Sales Navigator platform, which we will discuss in detail later.
  • LinkedIn Premium Sales Navigator: This plan is specifically tailored for sales professionals and includes features like advanced lead search, lead recommendations, and real-time sales updates.

LinkedIn Premium Benefits

Now, let’s dive into the advantages of LinkedIn Premium:

1. Increased Visibility

One of the main benefits of LinkedIn Premium is increased visibility. With a Premium account, your profile is more likely to appear at the top of search results, making it easier for recruiters and potential employers to find you. Additionally, LinkedIn Premium offers insights into who has viewed your profile, allowing you to identify potential connections and opportunities.

By utilizing LinkedIn Premium, your profile gains more exposure, increasing your chances of landing your dream job or finding new business opportunities.

2. InMail Messaging

LinkedIn Premium provides users with a valuable feature called InMail. InMail allows you to send direct messages to individuals outside of your network, even if you are not connected with them. This feature is particularly useful for job seekers, sales professionals, and individuals looking to expand their network.

With InMail, you can reach out to hiring managers, industry experts, or potential clients, increasing your chances of making meaningful connections. However, it’s important to use InMail judiciously and personalize your messages to increase the likelihood of receiving a response.

3. Access to LinkedIn Learning

LinkedIn Premium subscribers have access to LinkedIn Learning, an extensive online learning platform. LinkedIn Learning offers a vast library of courses covering various topics such as business, technology, creative skills, and more.

By taking advantage of LinkedIn Learning, you can develop new skills, enhance your professional knowledge, and stay updated with industry trends. This can be particularly beneficial when looking to switch careers or stay competitive in your current field.

4. Advanced Search Filters

LinkedIn Premium provides advanced search filters, allowing you to refine your search based on specific criteria. Whether you’re looking for potential clients, job opportunities, or industry experts, these filters enable you to narrow down your search to find the most relevant results.

With advanced search filters, you can save time and energy by focusing on the profiles and opportunities that align with your goals. This feature is especially valuable for sales professionals who need to identify and target potential leads.

5. LinkedIn Sales Navigator

LinkedIn Premium Business and LinkedIn Premium Sales Navigator offer access to the Sales Navigator platform. Sales Navigator is a powerful tool for sales professionals, providing advanced lead search, lead recommendations, and real-time sales updates.

With Sales Navigator, you can identify and target potential customers more effectively, track their engagement with your content, and stay updated on their professional activities. This helps you build stronger relationships, tailor your sales approach, and ultimately increase your sales effectiveness.

6. Premium Analytics

LinkedIn Premium offers enhanced analytics to help you gain insights into your profile’s performance. You can track the number of views, the demographics of your viewers, and other engagement metrics. These analytics can be invaluable when optimizing your profile and content strategy.

By understanding how your profile is performing, you can make data-driven decisions to improve your visibility and attract the right audience. Premium analytics allow you to measure your progress and adjust your approach accordingly.

7. Exclusive Discounts

LinkedIn Premium subscribers often receive exclusive discounts on various products and services. These discounts can range from job search tools to professional development courses. By taking advantage of these discounts, you can save money while further enhancing your professional growth.

Is LinkedIn Premium Worth It?

Now that we have explored the different features and benefits of LinkedIn Premium, the question arises: Is it worth the cost?

The answer to this question largely depends on your specific goals and needs. If you are actively job searching, looking to expand your network, or generate leads for your business, LinkedIn Premium can provide significant value. The increased visibility, InMail messaging, and advanced search filters can help you stand out and connect with the right people.

Furthermore, the access to LinkedIn Learning and exclusive discounts can contribute to your professional development and save you money in the long run. If you are a sales professional, the additional features in LinkedIn Premium Business and Sales Navigator can greatly enhance your sales effectiveness.

However, if you are primarily a passive LinkedIn user and don’t have specific networking or business objectives, the free version of LinkedIn might suffice. It still offers valuable features like profile creation, job searches, and limited messaging capabilities.

Ultimately, the decision to invest in LinkedIn Premium depends on your individual circumstances and priorities. Consider your career goals, networking needs, and budget before making a decision.

Conclusion

LinkedIn Premium offers a range of features and benefits that can significantly enhance your professional networking and career prospects. From increased visibility and InMail messaging to access to LinkedIn Learning and advanced search filters, LinkedIn Premium provides valuable tools to help you achieve your goals.

However, it’s important to evaluate whether LinkedIn Premium aligns with your specific needs and budget. While it can be a worthwhile investment for job seekers, sales professionals, and individuals looking to expand their network, the free version of LinkedIn might be sufficient for those with more passive networking objectives.

Ultimately, the decision to subscribe to LinkedIn Premium should be based on a careful assessment of your goals and priorities. Take advantage of the free trial period offered by LinkedIn to test the features and determine if it’s worth the cost for you.

Remember, LinkedIn Premium is just one tool in your professional development arsenal. Combine it with a strong profile, engaging content, and proactive networking efforts to maximize your success on the platform.

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