The dos and don’ts of changing your LinkedIn URL

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26 Sep 2023  •   4 minutes read

Author: Admin

The Do’s and Don’ts of Changing Your LinkedIn URL

LinkedIn is a powerful tool for professionals looking to network, find job opportunities, and showcase their skills and experience. One important aspect of your LinkedIn profile is your URL, which is essentially your online address on the platform. Your LinkedIn URL is unique to you and can be customized to reflect your personal brand. In this article, we will discuss the do’s and don’ts of changing your LinkedIn URL, including how to get your LinkedIn URL, how to change it, and why it’s important for your professional brand.

How to Get Your LinkedIn URL

Before you can change your LinkedIn URL, you need to know what your current URL is. Here’s how you can find it:

  1. Open LinkedIn in your web browser.
  2. Sign in to your account.
  3. Click on your profile picture in the top right corner of the screen.
  4. Select “View profile” from the drop-down menu.
  5. Look for the URL displayed under your profile picture. It will start with “www.linkedin.com/in/”.

Once you have located your LinkedIn URL, you can proceed to the next step of changing it.

How to Change Your LinkedIn URL

Now that you know your current LinkedIn URL, you can customize it to make it more professional and memorable. Follow these steps to change your LinkedIn URL:

  1. Go to your LinkedIn profile and click on the “Edit public profile & URL” button on the right side of the screen.
  2. Under the “Edit URL” section on the right side of the page, click on the “Edit” button next to your current URL.
  3. In the “Your public profile URL” box, type in your desired URL. It can be your name, a variation of your name, or a combination of your name and industry keywords.
  4. Click on the “Save” button to save your new LinkedIn URL.

It’s important to note that once you change your LinkedIn URL, the previous URL will no longer work. Make sure to update any links or references to your LinkedIn profile with your new URL.

Why Changing Your LinkedIn URL is Important

Customizing your LinkedIn URL can have several benefits for your professional brand. Here are some reasons why changing your LinkedIn URL is important:

Enhances Your Personal Brand

Your LinkedIn profile is a representation of your personal brand. By customizing your LinkedIn URL to include your name or industry keywords, you can create a stronger and more memorable online presence. This can help you stand out from the competition and make a positive impression on potential employers or clients.

Improves Search Engine Optimization (SEO)

Having a customized LinkedIn URL can also improve your search engine optimization (SEO). When someone searches for your name on a search engine, such as Google, your LinkedIn profile is likely to appear among the top search results. A personalized URL with your name or industry keywords can help boost your profile’s visibility and make it easier for others to find you online.

Makes Your Profile Easier to Share

When networking or applying for job opportunities, it’s common to share your LinkedIn profile with others. A customized LinkedIn URL is easier to share and remember compared to a long string of random characters and numbers. By making it simple for others to access your profile, you increase the chances of making meaningful connections and opening doors to new opportunities.

Creates a Professional Appearance

A customized LinkedIn URL gives your profile a more professional appearance. It shows that you have taken the time to personalize your online presence and are committed to building a strong professional brand. This attention to detail can make a positive impression on recruiters, hiring managers, and potential clients.

Now that you understand the importance of changing your LinkedIn URL, let’s explore some best practices and things to avoid when customizing your URL.

The Do’s of Changing Your LinkedIn URL

When changing your LinkedIn URL, there are a few best practices to keep in mind:

Do Use Your Name

Whenever possible, include your name in your LinkedIn URL. This makes it easier for others to find you and ensures that your URL aligns with your personal brand. If your name is common, consider adding a middle initial or a relevant industry keyword to make your URL more unique.

Do Keep It Simple

Avoid using long, complicated URLs that are difficult to remember or type. Stick to a simple and concise URL that is easy to share and remember. Ideally, your URL should be no longer than your name or a variation of your name.

Do Optimize for SEO

As mentioned earlier, a customized LinkedIn URL can improve your search engine optimization. To optimize your URL for SEO, consider including relevant industry keywords. For example, if you are a graphic designer, you could include “graphicdesign” or “creativeservices” in your URL.

Do Update Your Other Online Platforms

Once you have changed your LinkedIn URL, make sure to update your other online platforms, such as your personal website or social media profiles, to reflect the change. This ensures consistency across your online presence and makes it easier for others to connect with you.

The Don’ts of Changing Your LinkedIn URL

While there are several best practices to follow when changing your LinkedIn URL, there are also a few things to avoid:

Don’t Use Inappropriate Language

LinkedIn is a professional networking platform, so it’s important to maintain a professional tone in your URL. Avoid using inappropriate language, slang, or offensive words in your URL. This can reflect poorly on your personal brand and may deter potential employers or clients.

Don’t Use Random Characters or Numbers

LinkedIn allows you to customize your URL, so avoid using random characters or numbers that don’t have any meaning. A URL like “linkedin.com/in/johnsmith123” is not as memorable or professional as “linkedin.com/in/johnsmith”. Stick to simple and meaningful URLs that are easy to remember and share.

Don’t Change Your URL Too Frequently

While it’s important to have a customized LinkedIn URL, it’s also important to maintain consistency. Changing your URL too frequently can confuse others and make it difficult for them to find your profile. Once you have chosen a URL, try to stick with it for a reasonable amount of time to establish your online presence.

Don’t Neglect Your Profile

Customizing your LinkedIn URL is just one aspect of building a strong professional brand. Make sure to regularly update and maintain your LinkedIn profile to showcase your skills, experience, and achievements. Your URL is the gateway to your profile, so it’s important to have a compelling and well-rounded profile to back it up.

Conclusion

Your LinkedIn URL is an important part of your professional brand. By customizing your LinkedIn URL and following the do’s and don’ts outlined in this article, you can create a stronger online presence, improve your search engine optimization, and make it easier for others to find and connect with you. Take the time to personalize your LinkedIn URL and make it a reflection of your personal brand. With a memorable and professional URL, you can enhance your networking efforts, attract potential employers or clients, and open doors to new opportunities.

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