The dos and don’ts of choosing a LinkedIn page URL


26 Sep 2023  •   4 minutes read

Author: Admin

The Dos and Don’ts of Choosing a LinkedIn Page URL

When it comes to building a professional online presence, LinkedIn is an essential platform. With millions of professionals using LinkedIn to connect, network, and showcase their skills and experience, having a well-optimized LinkedIn profile is crucial. One important aspect of your LinkedIn profile is the URL. Your LinkedIn URL is the web address that leads to your profile, and it’s important to choose the right one. In this article, we’ll discuss the dos and don’ts of choosing a LinkedIn page URL, and provide you with some tips on how to optimize it for your professional brand.

What is a LinkedIn URL?

A LinkedIn URL is the web address that leads to your LinkedIn profile. It’s like your online identity on LinkedIn. By default, LinkedIn assigns you a generic URL that consists of random numbers and letters. However, you have the option to customize your LinkedIn URL to make it more professional and memorable. A customized LinkedIn URL typically includes your name, making it easier for others to find and remember your profile.

How to Get Your LinkedIn URL

If you haven’t customized your LinkedIn URL yet, here’s how you can get it:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture at the top right corner of the page.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, look for the “Edit public profile & URL” button on the right side of the screen. Click on it.
  5. Under the “Edit URL” section, you’ll see your current LinkedIn URL. To customize it, click on the “Edit” button next to your URL.
  6. In the pop-up window, enter your desired custom LinkedIn URL. Keep in mind that your custom URL must be unique and not already taken by someone else. You can use your name or a variation of it.
  7. Click on “Save” to save your new LinkedIn URL.

The Dos of Choosing a LinkedIn Page URL

When choosing a LinkedIn page URL, there are several dos to keep in mind:

1. Use Your Full Name

Using your full name in your LinkedIn URL is the best practice. It makes your URL more professional and easier for others to remember. Avoid using nicknames or abbreviations in your URL, as it may create confusion and make it harder for people to find you.

2. Keep It Simple and Concise

Avoid using long and complex URLs. Keep your LinkedIn URL simple and concise. Shorter URLs are easier to remember and share. Ideally, your LinkedIn URL should contain only your name without any additional numbers or characters.

3. Make It Relevant to Your Professional Brand

Your LinkedIn URL is an important part of your professional brand. It should reflect your expertise and industry. For example, if you’re a marketing professional, you can consider including the word “marketing” in your LinkedIn URL. This can help you stand out and attract the right audience.

4. Be Consistent Across Platforms

Consistency is key when it comes to your online presence. Try to use the same or similar LinkedIn URL across all your professional platforms, such as your personal website, business cards, and other social media profiles. This helps in creating a cohesive and recognizable personal brand.

The Don’ts of Choosing a LinkedIn Page URL

Now that we’ve covered the dos, let’s take a look at the don’ts of choosing a LinkedIn page URL:

1. Don’t Use Random Numbers or Letters

When customizing your LinkedIn URL, avoid using random numbers or letters. It can make your URL look unprofessional and hard to remember. Instead, opt for a URL that includes your name or a variation of it.

2. Don’t Use Special Characters

Avoid using special characters, such as hyphens, underscores, or punctuation marks in your LinkedIn URL. Special characters can make your URL harder to read and remember. Stick to using only letters and numbers.

3. Don’t Use Offensive or Inappropriate Words

It goes without saying, but it’s important to avoid using offensive or inappropriate words in your LinkedIn URL. Keep it professional and suitable for your industry. Remember, your LinkedIn profile is a representation of your personal brand, so choose your URL wisely.

4. Don’t Change Your URL Frequently

Once you have chosen a LinkedIn URL, try to stick with it. Changing your URL frequently can create confusion and make it harder for people to find your profile. It’s best to choose a URL that you can use in the long term and avoid changing it unless absolutely necessary.

Optimizing Your LinkedIn URL

Now that you know the dos and don’ts of choosing a LinkedIn page URL, let’s talk about optimizing it for your professional brand:

1. Include Your LinkedIn URL on Your Resume

Your LinkedIn profile is an important asset when job hunting. Make sure to include your LinkedIn URL on your resume to provide potential employers with easy access to your profile. Place it in the header or footer of your resume, along with other contact information.

2. Share Your LinkedIn URL on Other Platforms

Promote your LinkedIn profile by sharing your URL on other platforms, such as your personal website, blog, or other social media profiles. This helps in increasing your visibility and attracting more connections and opportunities.

3. Use a URL Shortener

If you have a long LinkedIn URL, you can use a URL shortener to create a shorter and more manageable URL. There are several free URL shortening services available online that allow you to create custom, shortened URLs for your LinkedIn profile.

4. Take Advantage of LinkedIn Vanity URL

A LinkedIn vanity URL is a customized URL that includes your name or a variation of it. It’s an easy way to make your LinkedIn URL more professional and easier to remember. LinkedIn offers this feature to premium members, so if you have a premium account, make sure to take advantage of it.


Choosing a LinkedIn page URL is an important step in optimizing your LinkedIn profile. By following the dos and don’ts mentioned in this article, you can create a professional and memorable LinkedIn URL that reflects your personal brand. Remember to keep it simple, relevant, and consistent across platforms. Utilize your LinkedIn URL on your resume, share it on other platforms, and consider using a URL shortener or a LinkedIn vanity URL. By optimizing your LinkedIn URL, you can enhance your online presence and attract the right connections and opportunities.

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