The dos and don’ts of choosing a LinkedIn profile URL

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26 Sep 2023  •   5 minutes read

Author: Admin

The Ultimate Guide to Choosing a LinkedIn Profile URL

LinkedIn has become the go-to platform for professionals looking to connect, network, and advance their careers. With over 700 million users worldwide, having a strong presence on LinkedIn is essential for anyone serious about their professional growth. One often overlooked aspect of creating a standout LinkedIn profile is choosing the right URL. In this article, we will explore the dos and don’ts of selecting a LinkedIn profile URL, and provide you with valuable tips to optimize your online presence.

What is a LinkedIn Profile URL?

Before we dive into the dos and don’ts of choosing a LinkedIn profile URL, let’s first understand what it is. Your LinkedIn profile URL is the unique web address that leads directly to your profile. It is an essential component of your online professional identity, and it is how others can easily find and connect with you on the platform.

By default, LinkedIn assigns a random string of numbers and letters as your profile URL. For example, it might look something like this: linkedin.com/in/ab12c34d56e78f. However, LinkedIn also allows you to customize your profile URL to make it more personalized and professional.

Why is Choosing the Right LinkedIn Profile URL Important?

Your LinkedIn profile URL plays a significant role in enhancing your professional branding and online visibility. Here are a few reasons why choosing the right LinkedIn profile URL is important:

  • Professionalism: A customized LinkedIn profile URL gives a more professional and polished image to your online presence. It shows that you are proactive in managing your professional brand.
  • Memorability: A personalized URL is easier to remember and share with others. It makes it effortless for colleagues, clients, and potential employers to find and connect with you.
  • Search Engine Optimization (SEO): A customized LinkedIn URL can improve your search engine rankings. When someone searches for your name on Google or other search engines, having a personalized URL can help your LinkedIn profile appear higher in the search results.

The Dos of Choosing a LinkedIn Profile URL

Now that we understand the importance of choosing the right LinkedIn profile URL, let’s explore the dos to keep in mind when customizing your URL:

1. Keep it Professional

When customizing your LinkedIn profile URL, it is crucial to keep it professional. Use your full name or a variation of it to maintain consistency across your online presence. Avoid using nicknames, abbreviations, or any unprofessional terms that might undermine your credibility.

2. Make it Readable

Choose a URL that is easy to read and understand. Separate words using hyphens or underscores to improve readability. For example, instead of using linkedin.com/in/johnsmith123, opt for linkedin.com/in/john-smith or linkedin.com/in/john_smith. This makes it easier for others to type and remember your URL.

3. Keep it Consistent

Consistency is key when it comes to personal branding. Try to use the same username or URL across different platforms to create a cohesive online presence. This makes it easier for people to find you and recognize your brand.

4. Customize Early

The earlier you customize your LinkedIn profile URL, the better. As the platform continues to grow, the chances of finding a unique and personalized URL become slimmer. Take advantage of this opportunity early on to secure a URL that aligns with your professional identity.

The Don’ts of Choosing a LinkedIn Profile URL

Now that we have covered the dos, let’s take a look at the don’ts of choosing a LinkedIn profile URL:

1. Don’t Use Random Numbers or Characters

Avoid using random numbers or characters in your LinkedIn profile URL. While LinkedIn may assign a default URL with numbers and letters, it is best to customize it to something more meaningful and professional. Random characters can be difficult to remember and may not make a positive impression on others.

2. Don’t Use Offensive or Inappropriate Terms

It should go without saying, but it is important to emphasize that you should never use offensive or inappropriate terms in your LinkedIn profile URL. This includes profanity, derogatory language, or anything that could be considered unprofessional. Remember, your LinkedIn profile is a reflection of your personal brand.

3. Don’t Overcomplicate it

While it is important to customize your LinkedIn profile URL, it is equally important not to overcomplicate it. Avoid using long strings of words or adding unnecessary information. Keep it concise and to the point.

4. Don’t Change it Too Frequently

Once you have customized your LinkedIn profile URL, try to stick with it. Constantly changing your URL can lead to confusion and make it difficult for others to find you. Choose a URL that you are comfortable with and that aligns with your long-term professional goals.

How to Customize Your LinkedIn Profile URL

Now that you know the dos and don’ts of choosing a LinkedIn profile URL, let’s walk through the process of customizing it:

Step 1: Go to Your LinkedIn Profile

To customize your LinkedIn profile URL, start by logging into your LinkedIn account and navigating to your profile page. You can do this by clicking on your profile picture in the top right corner of the LinkedIn homepage.

Step 2: Click on “Edit Public Profile & URL”

On your profile page, locate the “Edit public profile & URL” option. This can usually be found in the top right section of your profile, just below your profile picture. Click on this option to access the URL customization settings.

Step 3: Customize Your URL

In the URL customization settings, you will see your current LinkedIn profile URL. To customize it, click on the pencil icon next to your URL. A new window will appear where you can enter your desired URL.

Enter your preferred URL and click on the “Save” button to confirm your changes. If the URL is already taken or not available, LinkedIn will prompt you to choose a different one.

Step 4: Share Your Customized URL

Once you have successfully customized your LinkedIn profile URL, it’s time to share it with the world. Update your resume, business cards, email signature, and other professional materials with your new URL. This will make it easier for others to find and connect with you on LinkedIn.

LinkedIn URL Best Practices

Now that you know how to customize your LinkedIn profile URL, here are some additional best practices to optimize your online presence:

1. Use Your LinkedIn URL on Your Resume

When applying for jobs or networking with potential employers, include your customized LinkedIn URL on your resume. This allows recruiters and hiring managers to easily access your LinkedIn profile and learn more about your qualifications and experience.

2. Shorten Your LinkedIn URL for Business Cards

Business cards have limited space, so it is important to shorten your LinkedIn URL for easy readability. Use a URL shortener tool like Bitly or TinyURL to create a shorter version of your LinkedIn profile URL. This will make it easier for others to type and remember.

3. Link Your LinkedIn URL in Your Email Signature

Include your LinkedIn URL in your email signature to make it more accessible to your contacts. This allows them to connect with you on LinkedIn with just one click. It also demonstrates your commitment to professional networking and building relationships.

4. Share Your LinkedIn URL on Other Social Networks

Share your LinkedIn URL on other social networks to expand your professional network. Include it in your bio or about sections on platforms like Twitter, Facebook, and Instagram. This will encourage your followers and friends to connect with you on LinkedIn as well.

In Conclusion

Your LinkedIn profile URL is an essential component of your online professional identity. By customizing it to something personalized and professional, you can enhance your branding, improve your online visibility, and make it easier for others to find and connect with you. Follow the dos and don’ts mentioned in this article, and use the provided tips to optimize your LinkedIn profile URL. With a strong and memorable URL, you’ll be well on your way to building a successful professional network on LinkedIn.

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