The dos and don’ts of choosing a LinkedIn URL


26 Sep 2023  •   5 minutes read

Author: Admin

The Dos and Don’ts of Choosing a LinkedIn URL

LinkedIn is the world’s largest professional networking platform, with over 700 million users. It serves as a digital resume, allowing professionals to showcase their skills, experiences, and connections. One important aspect of your LinkedIn profile is the URL, which is the web address that leads to your profile. In this article, we will discuss the dos and don’ts of choosing a LinkedIn URL and how to optimize it for maximum impact.

What is a LinkedIn URL?

A LinkedIn URL is the unique web address that leads to your LinkedIn profile. It typically includes your name and some random numbers or characters. For example, a standard LinkedIn URL might look like this: While this URL works perfectly fine, it is not very memorable or professional. That’s where customization comes in.

LinkedIn Profile URL: The LinkedIn profile URL is the web address that leads directly to your personal profile. It is the link you can share with others to direct them to your LinkedIn profile.

Customize LinkedIn URL: Customizing your LinkedIn URL allows you to personalize it by replacing the random numbers or characters with your name or a relevant keyword. This makes it easier to remember and looks more professional. For example, a customized LinkedIn URL might look like this:

Why is a Custom LinkedIn URL Important?

A custom LinkedIn URL is important for several reasons:

  1. Memorability: A custom LinkedIn URL is easier to remember and share with others. It looks cleaner and more professional, making it more likely that people will visit your profile.
  2. Branding: By customizing your LinkedIn URL, you can align it with your personal brand or the brand of your business. This consistency helps reinforce your professional image.
  3. Search Engine Optimization (SEO): A customized LinkedIn URL can improve your search engine rankings. When someone searches for your name on Google, a personalized LinkedIn URL is more likely to appear at the top of the results.
  4. Professionalism: A customized LinkedIn URL demonstrates that you are serious about your professional presence online. It shows that you have taken the time to optimize your profile and make it more accessible to others.

How to Get a LinkedIn URL

Getting a LinkedIn URL is a straightforward process. Here’s how:

  1. Sign in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Click on “View profile” from the dropdown menu.
  4. On your profile page, look for the section with your LinkedIn URL.
  5. Click on the “Edit public profile & URL” button.
  6. On the right side of the page, you will see your current LinkedIn URL. Click on the pencil icon next to it.
  7. In the “Edit URL” window, you can customize your LinkedIn URL by typing in your desired name or keyword. Make sure to choose something that is professional, relevant, and easy to remember.
  8. Click on “Save” to apply the changes to your LinkedIn URL.

Dos and Don’ts of Choosing a LinkedIn URL

When choosing a LinkedIn URL, there are certain dos and don’ts that you should keep in mind to make the most of this opportunity. Let’s take a closer look:

Do: Use Your Name

Using your name in your LinkedIn URL is the most common and recommended approach. It helps establish your personal brand and makes it easier for people to find you. If your name is common, you may need to add a middle initial or a relevant keyword to make it unique. For example, if your name is John Smith and that URL is already taken, you can try adding your profession or location, like or

Don’t: Use Irrelevant Keywords

While it can be tempting to use popular keywords in your LinkedIn URL to boost your search rankings, it’s important to use relevant keywords that accurately reflect your professional identity. Don’t stuff your URL with unrelated keywords just for the sake of optimization. It can come across as spammy and may harm your professional reputation.

Do: Keep It Simple

When customizing your LinkedIn URL, aim for simplicity. Use your name or a variation of it that is easy to spell and remember. Avoid using hyphens, underscores, or other special characters that can make your URL harder to type or share.

Don’t: Make It Too Long

While you want your LinkedIn URL to be descriptive, it’s important to keep it concise. A long URL can be difficult to remember and may not display properly in certain situations, such as on a business card or in an email signature. Aim for a URL that is no more than 5-6 words or characters.

Do: Be Consistent

Consistency is key when it comes to your online presence. Use the same LinkedIn URL across all your professional platforms, such as your resume, business cards, email signature, and other social media profiles. This makes it easier for others to find and connect with you.

Don’t: Change It Frequently

Once you have chosen a LinkedIn URL, try to stick with it. Changing your URL frequently can confuse people who have saved or bookmarked your profile. It can also disrupt your search engine rankings if search engines have already indexed your previous URL. Only change your LinkedIn URL if it is absolutely necessary.

How to Optimize Your LinkedIn URL

Now that you have chosen a customized LinkedIn URL, it’s time to optimize it for maximum impact. Here are a few tips to help you make the most of your LinkedIn URL:

1. Share It on Your Resume and Business Cards

Your LinkedIn URL is a valuable asset that should be prominently displayed on your resume and business cards. This allows potential employers or clients to easily access your LinkedIn profile and learn more about your professional background.

2. Use It in Your Email Signature

Adding your LinkedIn URL to your email signature is a great way to promote your profile and encourage others to connect with you. It provides a convenient clickable link that recipients can use to visit your profile directly.

3. Incorporate It Into Your Social Media Profiles

Including your LinkedIn URL in your other social media profiles, such as Twitter, Facebook, or Instagram, helps cross-promote your professional presence. It allows your followers on those platforms to easily find and connect with you on LinkedIn.

4. Share It in Online Communities and Forums

If you are an active member of online communities or forums related to your industry, consider sharing your LinkedIn URL in your profile or signature. This can help establish your expertise and credibility among your peers.

5. Customize the Anchor Text

When linking to your LinkedIn profile from external websites or blog posts, customize the anchor text to include your name or relevant keywords. For example, instead of using a generic “Click here” link, use something like “Connect with John Doe on LinkedIn” to make it more enticing and relevant.


Your LinkedIn URL plays an important role in your professional online presence. By customizing it and optimizing its use, you can increase your visibility, improve your search engine rankings, and make it easier for others to find and connect with you. Follow the dos and don’ts outlined in this article to choose the perfect LinkedIn URL that represents your personal brand and enhances your professional image.

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