The dos and don’ts of connecting with prospects on LinkedIn.


26 Sep 2023  •   3 minutes read

Author: Admin

The Dos and Don’ts of Connecting with Prospects on LinkedIn

LinkedIn has become one of the most powerful platforms for professionals to connect, network, and grow their businesses. With over 700 million users worldwide, it offers a unique opportunity to reach out to potential prospects and build valuable relationships. However, it’s important to approach LinkedIn connections strategically and thoughtfully to maximize your chances of success.

Do: Personalize your connection requests

When sending connection requests on LinkedIn, it’s crucial to personalize each message instead of using the generic default message. Personalizing your connection request shows that you have taken the time to research and understand the recipient’s background and interests. It also increases the likelihood of your request being accepted.

Don’t: Send connection requests without any context

Sending connection requests without providing any context can come across as spammy and unprofessional. Always include a brief message explaining why you want to connect and how you can potentially add value to the recipient. This helps establish a genuine connection and increases the chances of your request being accepted.

Do: Engage with your prospects’ content

One of the best ways to connect with prospects on LinkedIn is by engaging with their content. Like, comment, and share their posts to show your interest and support. This helps create a sense of familiarity and can lead to more meaningful conversations and connections.

Don’t: Send sales pitches right after connecting

After connecting with a prospect on LinkedIn, it’s important to build rapport and establish a relationship before jumping into sales pitches. Sending sales pitches right after connecting can be off-putting and may result in the prospect disconnecting or ignoring your messages. Instead, focus on providing value and nurturing the relationship before discussing any sales opportunities.

Do: Share valuable content

LinkedIn is a content-driven platform, and sharing valuable content can help position yourself as a thought leader in your industry. Share articles, blog posts, infographics, or any other relevant content that provides value to your audience. This not only helps attract prospects but also encourages engagement and conversation.

Don’t: Oversell or spam your prospects

While it’s important to promote your products or services on LinkedIn, it’s crucial to strike a balance and avoid overselling or spamming your prospects. Constantly bombarding them with sales messages can be annoying and may lead to them disconnecting or blocking you. Instead, focus on building relationships and providing value before introducing your offerings.

Do: Utilize LinkedIn’s targeting options

LinkedIn offers a range of targeting options that can help you connect with the right prospects. Take advantage of these options to narrow down your audience and ensure that your connection requests are reaching the most relevant individuals. This increases the chances of your requests being accepted and leads to more meaningful connections.

Don’t: Connect with everyone without a strategy

While it can be tempting to connect with as many people as possible on LinkedIn, it’s important to have a strategy in place. Connecting with irrelevant individuals or those who are not likely to be interested in your offerings can dilute your network and make it harder to establish meaningful connections. Be selective and focus on quality over quantity.

Do: Follow up with personalized messages

After connecting with a prospect on LinkedIn, it’s important to follow up with personalized messages to continue the conversation. This shows that you are genuinely interested in building a relationship and can help move the connection forward. Mention something specific from your previous conversation or their content to add a personal touch.

Don’t: Neglect your LinkedIn profile

Your LinkedIn profile is often the first impression prospects have of you, so it’s essential to keep it updated and professional. Make sure your profile picture is high-quality and reflects your professional image. Optimize your headline and summary to highlight your expertise and value proposition. Regularly update your experience, skills, and certifications to showcase your accomplishments.

Do: Join relevant LinkedIn groups

LinkedIn groups provide a great opportunity to connect with like-minded professionals in your industry or target market. Join relevant groups and actively participate in discussions by sharing insights, asking questions, and providing value. This helps expand your network and establish yourself as an authority in your field.

Don’t: Be pushy or impatient

Building relationships takes time, and it’s important to be patient and respectful throughout the process. Avoid being pushy or impatient with your prospects, especially when it comes to sales opportunities. Building trust and credibility takes time, so focus on nurturing the relationship and providing value instead of rushing into a sale.


LinkedIn is a powerful platform for connecting with prospects and growing your business. By following these dos and don’ts, you can maximize your chances of success and build valuable relationships that can lead to long-term business opportunities. Remember to personalize your connection requests, engage with your prospects’ content, share valuable content, utilize LinkedIn’s targeting options, and follow up with personalized messages. Avoid sending connection requests without context, sending sales pitches right after connecting, overselling or spamming your prospects, and neglecting your LinkedIn profile. With a strategic approach and genuine intent, you can leverage LinkedIn to connect with prospects and achieve your business goals.

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