The dos and don’ts of creating a LinkedIn profile web address

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26 Sep 2023  •   5 minutes read

Author: Admin

The Dos and Don’ts of Creating a LinkedIn Profile Web Address

LinkedIn is a powerful platform for professionals to showcase their skills, connect with others in their industry, and find new career opportunities. One important aspect of your LinkedIn profile is your web address, also known as your URL. Your LinkedIn URL is like your online business card, and it’s important to make sure it represents you in the best way possible. In this article, we will discuss the dos and don’ts of creating a LinkedIn profile web address and provide tips on how to optimize it for maximum impact.

What is a LinkedIn URL and Why is it Important?

A LinkedIn URL is a unique web address that directs to your LinkedIn profile. It is a combination of your name or a variation of it, followed by a series of numbers and letters. For example, the LinkedIn URL for John Smith might look like this: linkedin.com/in/johnsmith123. Your LinkedIn URL is important because it allows others to easily find and access your profile. It can be used on your resume, business cards, email signature, and other professional materials. A well-crafted LinkedIn URL can also improve your search engine visibility and make it easier for recruiters and potential employers to find you.

How to Get Your LinkedIn URL

When you first create a LinkedIn profile, you are automatically assigned a default LinkedIn URL that includes a series of random numbers and letters. However, LinkedIn allows you to customize your URL to make it more personalized and professional. To get your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner of the screen
  3. Select “View profile” from the dropdown menu
  4. Scroll down to the “Contact and Personal Info” section
  5. Under the “Your profile” section, you will see your current LinkedIn URL

How to Change Your LinkedIn URL

If you are not satisfied with your current LinkedIn URL, you can easily change it to something more personalized and professional. Follow these steps to change your LinkedIn URL:

  1. Log in to your LinkedIn account
  2. Click on your profile picture in the top right corner of the screen
  3. Select “View profile” from the dropdown menu
  4. Scroll down to the “Contact and Personal Info” section
  5. Under the “Your profile” section, click on the pencil icon next to your current LinkedIn URL
  6. In the “Edit URL” section, enter your desired URL
  7. Click “Save” to save your changes

Dos of Creating a LinkedIn Profile Web Address

When creating your LinkedIn profile web address, there are several dos you should keep in mind to ensure it represents you in the best way possible:

1. Use Your Full Name or a Variation of It

Using your full name or a variation of it in your LinkedIn URL is highly recommended. It not only makes it easier for others to find and recognize you, but it also adds a level of professionalism to your profile. Avoid using nicknames or irrelevant words in your URL.

2. Keep It Simple and Easy to Remember

Avoid using long and complicated URLs that are difficult to remember. Keep it simple and concise. Ideally, your LinkedIn URL should be your name or a variation of it, followed by a few numbers or letters if necessary. This will make it easier for others to type or copy your URL.

3. Customize Your URL to Match Your Personal Brand

Your LinkedIn profile is an extension of your personal brand, and your URL should reflect that. If you have a personal website or blog, consider using the same name or variation of it in your LinkedIn URL. This will help create consistency across your online presence and make it easier for others to identify you.

4. Make Your URL Search Engine Friendly

Optimizing your LinkedIn URL for search engines can improve your online visibility and make it easier for others to find you. Include relevant keywords in your URL that are related to your industry or area of expertise. For example, if you are a marketing professional, consider including the word “marketing” in your URL.

Don’ts of Creating a LinkedIn Profile Web Address

While there are several dos to keep in mind when creating your LinkedIn profile web address, there are also some don’ts you should avoid:

1. Don’t Use Irrelevant Words or Numbers

Avoid using irrelevant words or numbers in your LinkedIn URL. This can make it confusing for others to remember or type your URL. Stick to using your name or a variation of it to maintain a professional image.

2. Don’t Use Special Characters or Spaces

LinkedIn does not allow the use of special characters or spaces in your URL. Stick to using letters and numbers only. If your name contains spaces, use hyphens or underscores to separate the words.

3. Don’t Use Multiple Variations of Your URL

Using multiple variations of your LinkedIn URL can lead to confusion and dilute your personal brand. Choose one URL and stick with it across all your professional materials and online platforms.

4. Don’t Neglect Your LinkedIn Public Profile Settings

LinkedIn provides several options for controlling the visibility of your public profile. Make sure to review and adjust your settings to ensure your profile is visible to the right people. This will make it easier for others to find and connect with you.

How to Share Your LinkedIn URL

Once you have created a personalized LinkedIn URL, you can easily share it with others to promote your professional profile. Here are a few ways to share your LinkedIn URL:

1. Include it on Your Resume

Adding your LinkedIn URL to your resume is a great way to showcase your online presence to potential employers. Include it in the contact section of your resume along with your phone number and email address.

2. Add it to Your Email Signature

Include your LinkedIn URL in your email signature to make it easy for others to connect with you. This is especially useful if you frequently communicate with clients, colleagues, or potential employers via email.

3. Share it on Social Media

Promote your LinkedIn profile on social media platforms like Facebook, Twitter, and Instagram. Include your LinkedIn URL in your bio or about section to encourage others to connect with you professionally.

4. Use it on Your Business Cards

Print your LinkedIn URL on your business cards to provide a convenient way for others to access your profile. This is especially useful if you attend networking events or conferences where you can distribute your business cards.

Conclusion

Your LinkedIn URL is an important part of your professional online presence. By following the dos and don’ts of creating a LinkedIn profile web address, you can optimize your URL for maximum impact and make it easier for others to find and connect with you. Remember to use your full name or a variation of it, keep it simple and easy to remember, customize it to match your personal brand, and make it search engine friendly. Share your LinkedIn URL on your resume, email signature, social media platforms, and business cards to promote your professional profile. With a well-crafted LinkedIn URL, you can enhance your online visibility, improve your search engine rankings, and open up new career opportunities.

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