The dos and don’ts of creating a LinkedIn URL

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26 Sep 2023  •   6 minutes read

Author: Admin

The Dos and Don’ts of Creating a LinkedIn URL

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills and experiences. One of the key elements of your LinkedIn profile is your URL, which is the web address that leads to your profile. A LinkedIn URL is important as it allows you to easily share your profile with others and make it more discoverable online. In this article, we will discuss the dos and don’ts of creating a LinkedIn URL, including how to get, change, and customize it.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that leads directly to your LinkedIn profile. It typically consists of your name followed by a string of numbers and letters. For example, a standard LinkedIn URL might look like this: linkedin.com/in/johndoe123. Your LinkedIn URL is an essential component of your online professional identity, and it is important to make it as professional and memorable as possible.

How to Get Your LinkedIn URL

When you create a LinkedIn account, a default URL is automatically generated for your profile. This default URL is usually a combination of your name and some random numbers. To get your LinkedIn URL, follow these steps:

1. Log in to your LinkedIn account.

2. Click on “Me” in the top navigation bar.

3. Select “View profile” from the drop-down menu.

4. On your profile page, look for the section below your profile photo and headline.

5. You will see a line that says “Contact and Personal Info” or “Contact Info.” Click on the pencil icon next to it.

6. Scroll down to the “Profile URL” section.

7. Here, you will see your current LinkedIn URL. It will be a combination of your name and some random numbers.

8. To copy your LinkedIn URL, click on the “Edit” button next to it.

9. You will be taken to a new page where you can edit your URL. Make sure to keep it professional and easy to remember.

10. Once you have edited your URL, click on the “Save” button.

How to Change Your LinkedIn URL

If you are not satisfied with the default LinkedIn URL generated for your profile, you can easily change it to something more professional and memorable. Follow these steps to change your LinkedIn URL:

1. Log in to your LinkedIn account.

2. Click on “Me” in the top navigation bar.

3. Select “View profile” from the drop-down menu.

4. On your profile page, look for the section below your profile photo and headline.

5. You will see a line that says “Contact and Personal Info” or “Contact Info.” Click on the pencil icon next to it.

6. Scroll down to the “Profile URL” section.

7. Click on the “Edit” button next to your current LinkedIn URL.

8. You will be taken to a new page where you can edit your URL. Make sure to keep it professional and easy to remember.

9. Once you have edited your URL, click on the “Save” button.

Customizing Your LinkedIn URL

Customizing your LinkedIn URL allows you to create a unique and personalized web address for your profile. Instead of a string of random numbers and letters, you can have a URL that includes your name or a relevant keyword. Here are some tips for customizing your LinkedIn URL:

1. Keep it professional: Choose a URL that reflects your professional identity and is easy to remember.

2. Use your name: If possible, include your full name or a variation of it in your LinkedIn URL. This will make it easier for people to find and remember your profile.

3. Avoid numbers and special characters: Stick to letters and hyphens when customizing your LinkedIn URL. Numbers and special characters can make your URL harder to remember and share.

4. Be consistent: If you already have a personal website or blog, try to use the same or a similar URL structure for your LinkedIn profile. This will help create a cohesive online presence.

Why a Personalized LinkedIn URL is Important

A personalized LinkedIn URL is important for several reasons:

1. Professionalism: Having a personalized LinkedIn URL demonstrates professionalism and attention to detail. It shows that you take your online presence seriously and are committed to building a strong professional brand.

2. Memorability: A personalized LinkedIn URL is easier to remember and share with others. It allows you to include your name or a relevant keyword, making it more memorable and searchable.

3. Branding: Your LinkedIn URL is part of your personal branding strategy. By customizing it, you can align it with your overall brand and create a consistent online presence.

4. Credibility: A personalized LinkedIn URL adds credibility to your profile. It shows that you are active on LinkedIn and have taken the time to optimize your profile for maximum visibility.

5. SEO Benefits: A customized LinkedIn URL can improve your search engine optimization (SEO) efforts. Including your name or relevant keywords in your URL can help your profile rank higher in search engine results.

Where to Find Your LinkedIn URL on the App

If you primarily use the LinkedIn app on your mobile device, you may be wondering where to find your LinkedIn URL. Follow these steps to find your LinkedIn URL on the app:

1. Open the LinkedIn app on your mobile device.

2. Tap on your profile picture in the top left corner of the screen.

3. On your profile page, tap on the three dots in the top right corner of the screen.

4. Select “Edit public profile & URL” from the menu.

5. Here, you will see your current LinkedIn URL. To copy it, tap on the “Edit” button next to it.

6. You can now edit your URL and make it more personalized and professional.

7. Once you have edited your URL, tap on the “Save” button.

Sharing Your LinkedIn URL

Once you have created a personalized LinkedIn URL, you can easily share it with others. Here are some ways to share your LinkedIn URL:

1. Include it in your email signature: Add your LinkedIn URL to your email signature to make it easy for recipients to connect with you on LinkedIn.

2. Share it on social media: Post your LinkedIn URL on your social media profiles, such as Twitter, Facebook, and Instagram. This will allow your friends and followers to easily find and connect with you on LinkedIn.

3. Add it to your resume: Include your LinkedIn URL on your resume to provide potential employers with easy access to your professional profile.

4. Print it on your business card: If you have business cards, consider including your LinkedIn URL on them. This will make it easy for people you meet at networking events or conferences to connect with you online.

5. Share it during networking events: When attending networking events, exchange LinkedIn URLs with other professionals to stay connected and expand your professional network.

LinkedIn URL Best Practices

When creating and customizing your LinkedIn URL, keep these best practices in mind:

1. Keep it simple: Choose a LinkedIn URL that is simple, concise, and easy to remember.

2. Use your name: Whenever possible, include your name or a variation of it in your LinkedIn URL. This will make it easier for people to find and remember your profile.

3. Be consistent: If you already have a personal website or blog, try to use the same or a similar URL structure for your LinkedIn profile. This will help create a cohesive online presence.

4. Avoid numbers and special characters: Stick to letters and hyphens when customizing your LinkedIn URL. Numbers and special characters can make your URL harder to remember and share.

5. Check for availability: Before finalizing your LinkedIn URL, make sure it is available and not already taken by someone else.

6. Update it regularly: As your professional brand evolves, you may want to update your LinkedIn URL to reflect any changes or new accomplishments.

LinkedIn URL Examples

Here are some examples of well-crafted LinkedIn URLs:

1. linkedin.com/in/johndoe

2. linkedin.com/in/sarahsmithmarketing

3. linkedin.com/in/markjonesphd

4. linkedin.com/in/jennyclarkdesigns

5. linkedin.com/in/robertbrownfinance

Common LinkedIn URL Mistakes

When creating your LinkedIn URL, be aware of the following common mistakes:

1. Using random numbers and letters: Avoid using a string of random numbers and letters as your LinkedIn URL. It is not professional and can be difficult to remember.

2. Including irrelevant information: Stick to your name or a relevant keyword when customizing your LinkedIn URL. Avoid including unnecessary information that does not add value to your profile.

3. Neglecting to update it: If you have changed your name or job title, make sure to update your LinkedIn URL accordingly. An outdated URL can create confusion and make it harder for others to find you.

4. Forgetting to customize it: Take the time to customize your LinkedIn URL. A personalized URL shows that you are serious about your professional brand and are committed to building a strong online presence.

LinkedIn URL Shorteners

If you have a long or complex LinkedIn URL, you may consider using a URL shortener to make it more manageable. A URL shortener takes a long URL and creates a shorter, more condensed version of it. This can be especially useful when sharing your LinkedIn URL on platforms with character limitations, such as Twitter. Here are some popular URL shorteners you can use:

1. Bitly: Bitly is one of the most popular URL shorteners. It allows you to create custom short links and track analytics for your URLs.

2. TinyURL: TinyURL is another widely used URL shortener. It creates short, easy-to-remember URLs that redirect to your LinkedIn profile.

3. Ow.ly: Ow.ly is a URL shortener provided by Hootsuite. It allows you to shorten your LinkedIn URL and track clicks and engagement.

4. Google URL Shortener: Google URL Shortener, also known as goo.gl, was a popular URL shortening service provided by Google. However, it has been discontinued as of March 2019.

Conclusion

A well-crafted LinkedIn URL is an essential part of your online professional identity. It allows you to easily share your profile with others and make it more discoverable online. By following the dos and don’ts outlined in this article, you can create a personalized LinkedIn URL that reflects your professional brand and helps you stand out from the crowd. Remember to keep it professional, easy to remember, and consistent with your overall online presence. A strong LinkedIn URL can make a significant impact on your professional success.

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