The dos and don’ts of customizing your LinkedIn URL


26 Sep 2023  •   5 minutes read

Author: Admin

The Ultimate Guide to Customizing Your LinkedIn URL

LinkedIn is a powerful professional networking platform that allows individuals to connect with others in their industry, showcase their skills and experience, and even find new job opportunities. One of the key features of LinkedIn is the ability to customize your profile URL, which can make it easier for others to find and remember your profile. In this article, we will discuss the dos and don’ts of customizing your LinkedIn URL, and provide you with some tips on how to optimize your LinkedIn profile to make it stand out.

What is a LinkedIn URL?

Before we dive into the dos and don’ts of customizing your LinkedIn URL, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the unique web address that leads to your LinkedIn profile. By default, LinkedIn assigns a random string of numbers and letters as your URL, but you have the option to customize it to reflect your name or brand.

Why should you customize your LinkedIn URL?

Customizing your LinkedIn URL can have several benefits. Firstly, it makes it easier for others to find and remember your profile. Instead of a long string of random characters, your customized URL will be clean and professional, making it more likely for others to click on it. Secondly, a customized URL can help with search engine optimization (SEO). When someone searches for your name on a search engine, your LinkedIn profile is likely to appear among the top results if you have a customized URL. Lastly, a customized URL adds a personal touch to your profile, showing that you have taken the time to personalize your online presence.

The Dos of Customizing Your LinkedIn URL

Now that we understand the importance of customizing your LinkedIn URL, let’s discuss the dos of this process:

1. Use Your Full Name

The best practice when customizing your LinkedIn URL is to use your full name. This makes it easy for others to identify you and ensures that your URL remains professional. Avoid using nicknames or abbreviations in your URL, as this may confuse or mislead potential connections or employers.

2. Separate Words with Dashes

When customizing your LinkedIn URL, it is important to separate words with dashes (-) rather than spaces. This ensures that your URL is clean and readable, as spaces are not allowed in URLs. For example, if your name is John Smith, your customized URL should be “john-smith” rather than “johnsmith”.

3. Keep it Short and Simple

Avoid using long and complex URLs for your LinkedIn profile. Instead, try to keep it short and simple. A shorter URL is easier to remember and share with others. Ideally, your customized URL should be no more than 30 characters long.

4. Update and Share

Once you have customized your LinkedIn URL, make sure to update it on your resume, business cards, and other professional materials. Additionally, share your LinkedIn profile URL on your social media platforms and email signature to increase visibility and make it easier for others to connect with you.

The Don’ts of Customizing Your LinkedIn URL

While there are several best practices to follow when customizing your LinkedIn URL, there are also some things you should avoid:

1. Don’t Use Special Characters

Special characters such as exclamation marks, question marks, or underscores should be avoided when customizing your LinkedIn URL. Stick to using letters, numbers, and dashes to ensure compatibility with all platforms and systems.

2. Don’t Use Generic Words

Avoid using generic words or phrases in your LinkedIn URL. Instead, focus on personalizing it with your name or brand. Using generic words such as “professional” or “expert” can make your URL appear generic and less memorable.

3. Don’t Include Irrelevant Keywords

LinkedIn profiles are indexed by search engines, so it can be tempting to include irrelevant keywords in your URL to boost your SEO. However, this can have a negative impact on your profile’s visibility and credibility. Stick to using your name or brand in your URL for the best results.

4. Don’t Change Your URL Too Often

Once you have customized your LinkedIn URL, it is best to stick with it for a while. Changing your URL too often can confuse others and make it difficult for them to find your profile. Only change your URL if it is absolutely necessary, such as in the case of a name change or rebranding.

Optimizing Your LinkedIn Profile

Customizing your LinkedIn URL is just one aspect of optimizing your LinkedIn profile. To make your profile stand out and attract more connections and opportunities, consider implementing these additional tips:

1. Use a Professional Profile Photo

Your profile photo is the first impression you make on others, so it is important to choose a professional and high-quality photo. Dress appropriately for your industry, maintain good lighting, and ensure that your face is clearly visible. Avoid using selfies or casual photos, as they may not give off a professional vibe.

2. Write a Compelling LinkedIn Profile Summary

Your LinkedIn profile summary is your opportunity to showcase your skills, experience, and unique value proposition. Use this section to highlight your achievements, describe your career goals, and give potential connections an insight into your personality and work ethic. Keep it concise, engaging, and keyword-rich.

3. Customize Your LinkedIn Profile Header

Your LinkedIn profile header is the section at the top of your profile that includes your name, headline, and contact information. Make sure to optimize this section by including a captivating headline that highlights your expertise and using keywords that are relevant to your industry. Additionally, consider adding links to your website, portfolio, or other professional platforms.

4. Showcase Your Skills and Endorsements

LinkedIn allows you to add skills to your profile and receive endorsements from your connections. Take advantage of this feature by listing your key skills and asking your colleagues and clients to endorse you. This not only adds credibility to your profile but also increases your chances of appearing in relevant search results.

5. Request Recommendations

LinkedIn allows you to request recommendations from your connections, which can significantly enhance your profile. Reach out to colleagues, supervisors, or clients and politely ask them to write a recommendation highlighting your skills, work ethic, and accomplishments. These recommendations provide social proof and can make your profile more attractive to potential employers or clients.

6. Optimize Your LinkedIn Profile URL

In addition to customizing your LinkedIn URL, make sure to optimize the rest of your profile’s URL. LinkedIn allows you to customize the URLs of your profile sections, such as your experience, education, and projects. Use relevant keywords in these URLs to improve your profile’s visibility in search engines.

7. Engage with Others and Share Relevant Content

LinkedIn is a social networking platform, so it is important to engage with others and share relevant content. Comment on posts, join industry-specific groups, and share articles or insights that are relevant to your field. This not only helps you build your professional network but also positions you as a thought leader in your industry.


Customizing your LinkedIn URL is a simple yet effective way to make your profile stand out and increase its visibility. By following the dos and don’ts outlined in this article, you can create a clean and professional URL that reflects your personal brand. Additionally, optimizing your LinkedIn profile with a professional photo, compelling summary, and relevant keywords can further enhance your profile’s visibility and attract more connections and opportunities. So take the time to customize and optimize your LinkedIn profile, and watch as your professional network grows.

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