The dos and don’ts of including your LinkedIn URL on your business card


26 Sep 2023  •   4 minutes read

Author: Admin


LinkedIn has become an essential tool for professionals in today’s digital age. With over 740 million members worldwide, it is the go-to platform for networking, job searching, and building your personal brand. One way to make your LinkedIn profile stand out and enhance your professional image is by including your LinkedIn URL on your business card. In this article, we will discuss the dos and don’ts of including your LinkedIn URL on your business card and why it is important for your professional success.

What is a LinkedIn URL?

Before diving into the dos and don’ts, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is the web address that directs people to your LinkedIn profile. It is unique to each individual and can be customized to reflect your personal or professional brand. By default, LinkedIn assigns a random combination of numbers and letters as your URL, but you have the option to personalize it to make it more memorable and professional.

How to Get Your LinkedIn URL

If you haven’t already customized your LinkedIn URL, here’s how you can do it:

1. Log in to your LinkedIn account and go to your profile page.

2. Under your profile picture, you will see the “Edit public profile & URL” button. Click on it.

3. On the right side of the page, you will see your current URL. Click on the pencil icon next to it.

4. A pop-up window will appear where you can edit your URL. Keep in mind that your URL must be unique, so it may take a few tries to find an available option that suits you.

5. Once you have chosen your desired URL, click on the “Save” button to finalize the changes.

The Dos of Including Your LinkedIn URL on Your Business Card

Now that you have your customized LinkedIn URL, let’s explore the dos of including it on your business card:

1. Use a Clear and Legible Font

When adding your LinkedIn URL to your business card, make sure to use a font that is clear and legible. Avoid overly decorative fonts that may be difficult to read. Remember, the purpose of including your LinkedIn URL is to make it easy for others to find and connect with you online.

2. Place it Prominently

Your LinkedIn URL should be placed prominently on your business card. Consider adding it to the front of the card, along with your other contact information such as your name, phone number, and email address. This ensures that it is easily visible and accessible to anyone who receives your card.

3. Customize Your LinkedIn URL

Customizing your LinkedIn URL not only makes it more visually appealing but also easier to remember. Use your full name or a variation of it as your URL. For example, if your name is John Smith, you could use “johnsmith” or “johnsmithmarketing” as your personalized LinkedIn URL. This helps to reinforce your personal brand and makes it easier for others to find you online.

4. Mention it in Your LinkedIn Summary

In addition to including your LinkedIn URL on your business card, it is a good practice to mention it in your LinkedIn summary. Your summary is an opportunity to showcase your skills, experiences, and interests. By mentioning your LinkedIn URL, you encourage others to visit your profile and connect with you.

The Don’ts of Including Your LinkedIn URL on Your Business Card

While there are several dos when it comes to including your LinkedIn URL on your business card, there are also some don’ts to keep in mind:

1. Don’t Use an Invalid LinkedIn URL

When customizing your LinkedIn URL, make sure it is valid and doesn’t violate LinkedIn’s terms and conditions. Avoid using profanity, misleading information, or any content that may be deemed inappropriate. LinkedIn has strict guidelines in place to maintain a professional environment, and violating these guidelines can result in your account being suspended or restricted.

2. Don’t Use a Lengthy URL

While customizing your LinkedIn URL, keep it short and concise. A lengthy URL can be difficult to read and remember, defeating the purpose of including it on your business card. Aim for a URL that is simple, straightforward, and easy to type.

3. Don’t Overcrowd Your Business Card

While it is important to include your LinkedIn URL on your business card, it is equally important to ensure that your card doesn’t appear cluttered. Avoid overcrowding your card with too much information. Stick to the essential details such as your name, job title, contact information, and LinkedIn URL. A clean and uncluttered design will make your card more visually appealing and professional.

4. Don’t Neglect Your LinkedIn Profile

Including your LinkedIn URL on your business card is only effective if your LinkedIn profile is up to date and impressive. Take the time to regularly update your profile, add new skills and experiences, and engage with others in your network. A well-maintained LinkedIn profile enhances your professional image and increases the chances of others connecting with you after receiving your business card.


As professionals, it is important to leverage every opportunity to showcase our skills and connect with others. Including your LinkedIn URL on your business card is a simple yet effective way to enhance your professional image and make it easier for others to find and connect with you online. By following the dos and avoiding the don’ts, you can ensure that your LinkedIn URL on your business card is a valuable asset in your networking and professional growth endeavors.

Remember, your LinkedIn URL is not just a web address; it is a representation of your personal brand and professional identity. Make the most of it by customizing it, placing it prominently on your business card, and keeping your LinkedIn profile up to date. With these tips, you are well on your way to maximizing the impact of your LinkedIn URL on your business card.

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