The dos and don’ts of LinkedIn URL optimization


26 Sep 2023  •   5 minutes read

Author: Admin

The Dos and Don’ts of LinkedIn URL Optimization

LinkedIn is a powerful tool for professionals looking to network, showcase their skills, and find job opportunities. One of the key elements of a successful LinkedIn profile is a well-optimized URL. Your LinkedIn URL not only helps you establish a professional online presence but also makes it easier for others to find you and connect with you.

What is a LinkedIn URL?

A LinkedIn URL is the web address that links directly to your LinkedIn profile. It typically includes your name and some random numbers or characters. For example, a standard LinkedIn URL might look something like this: While this URL works perfectly fine, it’s not the most effective way to present yourself professionally.

How to Get a LinkedIn URL

If you’re new to LinkedIn or haven’t customized your URL yet, getting a LinkedIn URL is a straightforward process. Simply follow these steps:

  1. Login to your LinkedIn account and go to your profile.
  2. Click on the “Edit public profile & URL” option on the right-hand side of the page.
  3. On the right-hand side of the page, you’ll see a section titled “Edit URL.” Click on the “Edit” button next to your URL.
  4. In the popup window, enter your desired custom URL. Keep in mind that it should be professional, easy to remember, and relevant to your personal brand.
  5. Click “Save” to save your changes.

Once you’ve customized your LinkedIn URL, it’s important to optimize it further for maximum impact.

LinkedIn URL Customization Best Practices

When customizing your LinkedIn URL, keep the following best practices in mind:

1. Keep it professional

Choose a LinkedIn URL that reflects your professional identity. Avoid using nicknames, personal hobbies, or anything that may not resonate well with potential employers or clients.

2. Use your full name

In most cases, it’s best to use your full name as your LinkedIn URL. This makes it easier for others to find you and ensures consistency across your online presence.

3. Avoid special characters

LinkedIn URLs do not support special characters, so it’s best to stick to alphanumeric characters (letters and numbers) and hyphens. Avoid using spaces, underscores, or any other special characters in your URL.

4. Keep it concise

Shorter URLs are easier to remember and share. Try to keep your LinkedIn URL as concise as possible without compromising on clarity.

What to Avoid When Optimizing Your LinkedIn URL

While optimizing your LinkedIn URL is important, there are a few things you should avoid to ensure you’re making the most of this feature:

1. Using generic terms

Avoid using generic terms like “professional” or “expert” in your LinkedIn URL. These terms may not differentiate you from others and can appear generic.

2. Changing your URL too often

Once you’ve customized your LinkedIn URL, try to stick with it. Changing your URL frequently can lead to broken links and confusion for those trying to find your profile.

3. Ignoring the impact of your URL on SEO

Your LinkedIn URL can have an impact on your search engine optimization (SEO). Make sure to incorporate relevant keywords in your URL to improve your visibility in search results.

4. Not sharing your URL effectively

Even with a well-optimized URL, it’s important to share it effectively. Add your LinkedIn URL to your email signature, business cards, and other professional profiles to increase visibility.

Where to Find Your LinkedIn URL

Once you’ve customized your LinkedIn URL, you may be wondering where to find it. Here are a few places where you can find your LinkedIn URL:

1. On the LinkedIn website

To find your LinkedIn URL on the LinkedIn website, simply go to your profile and look for the URL displayed below your profile picture. You can click on the URL to copy it or share it directly.

2. On the LinkedIn mobile app

If you’re using the LinkedIn mobile app, you can find your LinkedIn URL by following these steps:

  1. Open the LinkedIn app on your smartphone or tablet.
  2. Go to your profile by tapping on your profile picture at the top left of the screen.
  3. Scroll down until you see the “Contact Info” section.
  4. Under the “Contact Info” section, you’ll find your LinkedIn URL.

Once you’ve located your LinkedIn URL, you can copy it or share it directly from the app.

How to Share Your LinkedIn URL

Sharing your LinkedIn URL is a great way to promote your professional profile and connect with others. Here are a few effective ways to share your LinkedIn URL:

1. In your email signature

Add your LinkedIn URL to your email signature to make it easy for recipients to find and connect with you. You can use a simple phrase like “Connect with me on LinkedIn” followed by your LinkedIn URL.

2. On your business card

Include your LinkedIn URL on your business card to encourage others to connect with you professionally online. Make sure to position it prominently on your card for maximum visibility.

3. On your resume

Adding your LinkedIn URL to your resume allows potential employers or clients to learn more about your professional background and skills. Include it in the contact information section of your resume.

4. On your other social media profiles

LinkedIn is a professional networking platform, but that doesn’t mean you can’t promote it on your other social media profiles. Include your LinkedIn URL in the bio or about section of your profiles on platforms like Twitter, Instagram, or Facebook.

LinkedIn URL Optimization Examples

Here are a few examples of well-optimized LinkedIn URLs:


These examples highlight the use of professional names, relevant keywords, and concise URLs.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or complex, you can use a URL shortener to create a more streamlined URL. There are several URL shortening services available online that allow you to create a custom, shortened URL for your LinkedIn profile.

However, it’s important to note that using a URL shortener can make your URL less memorable and may not appear as professional as a custom LinkedIn URL. Use a URL shortener only if necessary and consider optimizing your LinkedIn URL further for maximum impact.

Common LinkedIn URL Mistakes to Avoid

When optimizing your LinkedIn URL, be sure to avoid the following common mistakes:

1. Using an invalid LinkedIn URL

Double-check your LinkedIn URL to ensure it’s valid and functional. A broken or invalid URL can make it difficult for others to find your profile.

2. Neglecting to update your URL after a name change

If you’ve changed your name, make sure to update your LinkedIn URL accordingly. This ensures consistency and avoids confusion for others trying to find your profile.

3. Not customizing your URL

Using the default LinkedIn URL with random numbers or characters can make your profile look less professional. Take the time to customize your URL to reflect your personal brand.

4. Using a LinkedIn URL that is difficult to remember

A complex or lengthy LinkedIn URL can be challenging to remember and share. Keep it concise and easy to remember for maximum impact.

In Conclusion

An optimized LinkedIn URL can help you stand out from the crowd and make it easier for others to find and connect with you. By customizing your LinkedIn URL, incorporating relevant keywords, and sharing it effectively, you can enhance your professional online presence and increase your visibility on the platform.

Remember to keep it professional, avoid common mistakes, and make the most of this valuable feature offered by LinkedIn. Your LinkedIn URL is an essential part of your personal brand, so take the time to optimize it and make it work for you.

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