The dos and don’ts of personalizing connection requests on LinkedIn


26 Sep 2023  •   3 minutes read

Author: Admin

The Art of Personalizing Connection Requests on LinkedIn

LinkedIn is the go-to platform for professionals looking to expand their network, connect with like-minded individuals, and explore new career opportunities. With over 760 million members, LinkedIn provides a vast pool of potential connections that can benefit your professional growth. However, with such a large user base, standing out and making meaningful connections can be a challenge. One way to increase your chances of success is by personalizing your connection requests. In this article, we will explore the dos and don’ts of personalizing connection requests on LinkedIn.

The Importance of Personalization

When sending connection requests on LinkedIn, many users make the mistake of using the default message provided by the platform. While this may save time, it also diminishes your chances of establishing a genuine connection. Personalization is key to making a lasting impression and increasing the likelihood of your request being accepted. Here are some dos and don’ts to keep in mind:

Do: Research the Recipient

Before reaching out to someone on LinkedIn, take the time to research their profile. Look for common interests, shared connections, or any relevant information that can help you personalize your request. Mentioning a specific article they wrote, a project they worked on, or a mutual connection you have can greatly increase your chances of getting a positive response.

Don’t: Use Generic Templates

Avoid using generic templates or messages that you copy and paste for every connection request. Not only does this come across as lazy and impersonal, but it also shows a lack of effort on your part. Take the time to craft a unique message for each person you reach out to, highlighting why you would like to connect and how you can potentially add value to their network.

Do: Be Genuine and Authentic

Authenticity is key when personalizing connection requests on LinkedIn. Be genuine in your approach and let the recipient know why you specifically want to connect with them. Whether it’s their expertise in a certain field, their industry insights, or their shared passion for a particular topic, make sure to convey your genuine interest in establishing a connection.

Don’t: Be Too Salesy or Promotional

Avoid coming across as too salesy or promotional in your connection requests. LinkedIn is a professional networking platform, and people are generally wary of overly promotional messages. Instead, focus on building a genuine connection and establishing a mutually beneficial relationship. Save the sales pitches for later stages of your interactions, once the connection has been established.

Do: Personalize the Subject Line

In addition to personalizing the message itself, don’t forget to personalize the subject line of your connection request. A generic subject line like “Connecting on LinkedIn” is unlikely to grab the recipient’s attention. Instead, mention something specific that caught your interest or highlight a shared connection in the subject line to increase the chances of your request being opened and read.

Don’t: Send Connection Requests Without a Message

Avoid sending connection requests without including a personalized message. While LinkedIn allows you to send requests without a message, doing so greatly reduces the chances of your request being accepted. Take the time to craft a thoughtful message that clearly explains why you would like to connect and what value you can bring to the recipient’s network.

Do: Keep it Concise and Clear

When personalizing your connection requests, make sure to keep the message concise and clear. Long, rambling messages are likely to be ignored or skimmed over. Get straight to the point, explain why you want to connect, and briefly mention any relevant information that can help establish a connection.

Don’t: Make it All About You

While it’s important to highlight your own skills and experience, avoid making the entire message all about you. Instead, focus on how you can potentially add value to the recipient’s network or professional journey. Show genuine interest in their work and ask thoughtful questions to initiate a meaningful conversation.

Do: Follow Up, But Don’t Be Pushy

If your connection request is accepted, make sure to follow up with a thank-you message or a brief introduction. This helps establish rapport and shows your willingness to engage in further conversation. However, avoid being pushy or overly persistent. Respect the recipient’s time and boundaries, and allow the relationship to develop naturally over time.

Don’t: Forget to Proofread

Before hitting the send button, always proofread your message for any grammatical or spelling errors. A poorly written message can leave a negative impression and diminish your chances of getting a positive response. Take the time to review your message and ensure it is clear, concise, and error-free.


Personalizing connection requests on LinkedIn is a powerful way to establish genuine connections and expand your professional network. By taking the time to research the recipient, crafting a unique and personalized message, and being genuine in your approach, you can greatly increase your chances of success. Remember to keep it concise, clear, and focused on the recipient’s interests and needs. With these dos and don’ts in mind, you’ll be well on your way to making meaningful connections on LinkedIn.

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