The dos and don’ts of using a LinkedIn URL shortener in your marketing campaigns

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26 Sep 2023  •   4 minutes read

Author: Admin

The dos and don’ts of using a LinkedIn URL shortener in your marketing campaigns

LinkedIn is a powerful platform for professionals and businesses alike. It offers various tools and features to help you build your network, establish your brand, and generate leads. One such feature is the LinkedIn URL shortener, which allows you to create a customized URL for your LinkedIn profile or page. In this article, we will discuss the dos and don’ts of using a LinkedIn URL shortener in your marketing campaigns.

What is a LinkedIn URL?

Before we dive into the dos and don’ts, let’s first understand what a LinkedIn URL is. Your LinkedIn URL is a unique web address that leads to your LinkedIn profile or page. It is a combination of your name or username and the LinkedIn domain. For example, if your name is John Doe, your LinkedIn URL might look like this: www.linkedin.com/in/johndoe.

How to get your LinkedIn URL

If you don’t already have a LinkedIn URL, you can easily create one by following these steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the homepage.

3. Select “View profile” from the dropdown menu.

4. On your profile page, locate the section with your profile picture and basic information.

5. Under your profile picture, you will see a section called “Contact and Personal Info.” Click on the pencil icon next to it.

6. Scroll down to the “Profile URL” section and click on the pencil icon next to it.

7. A new window will appear where you can edit your LinkedIn URL. You can either use your name or a variation of it, as long as it is available. Avoid using special characters or numbers.

8. Once you have chosen your desired LinkedIn URL, click on “Save.”

How to change your LinkedIn URL

If you already have a LinkedIn URL but want to change it, you can do so by following these steps:

1. Log in to your LinkedIn account.

2. Click on your profile picture in the top right corner of the homepage.

3. Select “View profile” from the dropdown menu.

4. On your profile page, locate the section with your profile picture and basic information.

5. Under your profile picture, you will see a section called “Contact and Personal Info.” Click on the pencil icon next to it.

6. Scroll down to the “Profile URL” section and click on the pencil icon next to it.

7. A new window will appear where you can edit your LinkedIn URL. Enter your desired LinkedIn URL and click on “Save.”

8. Keep in mind that once you change your LinkedIn URL, the old URL will no longer work. Make sure to update any references or links to your profile or page.

How to customize your LinkedIn URL

LinkedIn allows you to customize your URL to make it more memorable and professional. Here are some tips for customizing your LinkedIn URL:

1. Keep it simple: Choose a URL that is easy to remember and type. Avoid using complex or lengthy URLs that can be difficult for others to enter correctly.

2. Use your name: If possible, use your name or a variation of it in your LinkedIn URL. This makes it easier for others to find you and associate the URL with your personal brand.

3. Avoid special characters and numbers: Stick to letters and hyphens (-) in your LinkedIn URL. Special characters and numbers can make your URL look less professional and harder to remember.

4. Be consistent: If you have multiple online profiles or a personal website, try to use the same or similar LinkedIn URL across all platforms. This helps to maintain consistency and brand recognition.

The dos of using a LinkedIn URL shortener

When using a LinkedIn URL shortener in your marketing campaigns, there are several best practices to keep in mind:

1. Make it memorable

A memorable LinkedIn URL is more likely to be shared and remembered by others. Consider using your name or a variation of it in your URL to make it personal and easy to recall. Avoid using generic or generic-sounding URLs that can easily be forgotten.

2. Use it in your marketing materials

Include your LinkedIn URL in your marketing materials such as business cards, email signatures, and promotional materials. This makes it easy for people to find and connect with you on LinkedIn.

3. Share it on social media

Promote your LinkedIn profile or page by sharing your URL on social media platforms. This allows your followers and connections to easily access and engage with your LinkedIn content.

4. Optimize it for search engines

Include relevant keywords in your LinkedIn URL to improve its visibility in search engine results. This can help your profile or page rank higher when people search for related topics or professionals in your industry.

The don’ts of using a LinkedIn URL shortener

While there are several dos when using a LinkedIn URL shortener, there are also some don’ts to keep in mind:

1. Don’t use a generic URL

Avoid using a generic URL that doesn’t reflect your personal brand or identity. Generic URLs are less memorable and can make it harder for people to find and connect with you on LinkedIn.

2. Don’t change your URL too often

Changing your LinkedIn URL frequently can create confusion and make it difficult for others to keep track of your profile or page. Try to choose a URL that you will be comfortable using for the long term.

3. Don’t use special characters or numbers

Special characters and numbers can make your LinkedIn URL look unprofessional and harder to remember. Stick to letters and hyphens to create a clean and professional URL.

4. Don’t neglect your LinkedIn profile or page

A customized LinkedIn URL is just one aspect of building a strong presence on the platform. Make sure to regularly update and optimize your profile or page with relevant content and engage with your network.

Conclusion

Using a LinkedIn URL shortener can be a powerful tool in your marketing campaigns. By following the dos and don’ts mentioned in this article, you can create a memorable and professional LinkedIn URL that helps you stand out and connect with your target audience. Remember to regularly update and optimize your profile or page to maximize the benefits of your LinkedIn URL.

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