The dos and don’ts of writing a LinkedIn profile header


26 Sep 2023  •   4 minutes read

Author: Admin

The Dos and Don’ts of Writing a LinkedIn Profile Header

When it comes to creating a strong LinkedIn profile, your profile header is one of the most important elements. It’s the first thing that potential employers or clients see when they visit your profile, and it can make or break their decision to learn more about you. In this article, we will discuss the dos and don’ts of writing a LinkedIn profile header, and provide you with some tips and examples to help you create a compelling headline that stands out from the crowd.

1. Do Keep It Simple and Clear

Your LinkedIn profile header should be concise and easy to understand. It should clearly communicate who you are and what you do. Avoid using jargon or buzzwords that may confuse or alienate your audience. Instead, focus on using simple and straightforward language that everyone can understand. For example, instead of saying “Marketing Ninja,” you could say “Digital Marketing Specialist.”

2. Don’t Be Generic or Boring

Avoid using generic or boring phrases in your LinkedIn profile header. This is your opportunity to showcase your unique skills and personality, so make it count. Instead of using cliches like “Experienced Professional” or “Results-Driven Leader,” try to come up with something more creative and specific to your industry or role. For example, if you’re a graphic designer, you could say “Visual Storyteller” or “Creative Problem Solver.”

3. Do Use Keywords

Keywords are an essential part of optimizing your LinkedIn profile for search engines. Including relevant keywords in your profile header can help you appear in more search results and attract the right kind of attention. Think about the words or phrases that potential employers or clients would use when searching for someone with your skills or expertise, and incorporate them into your headline. For example, if you’re a project manager, you could include keywords like “Project Management,” “Team Leadership,” and “Agile Methodology.”

4. Don’t Overdo It with Keywords

While keywords are important, it’s crucial not to overdo it. Stuffing your LinkedIn profile header with too many keywords can make it look spammy and unprofessional. It’s best to use keywords sparingly and naturally, so they blend seamlessly into your headline. Remember, the goal is to create a compelling and authentic profile header, not to manipulate search engine algorithms.

5. Do Highlight Your Unique Selling Proposition

Your LinkedIn profile header is an excellent opportunity to highlight your unique selling proposition (USP) and what sets you apart from others in your field. Think about what makes you unique and valuable to potential employers or clients. Is it your years of experience, your specialized skills, or your track record of success? Whatever it may be, make sure to emphasize it in your profile header. For example, you could say “Award-Winning Graphic Designer” or “Top-Rated Sales Consultant.”

6. Don’t Use Generic Job Titles

Avoid using generic job titles that don’t provide any insight into what you actually do. Instead, try to be more specific and descriptive. For example, instead of saying “Sales Manager,” you could say “Sales Manager | Revenue Growth Specialist.” This not only gives potential employers or clients a better understanding of your role but also helps you stand out from others with similar job titles.

7. Do Be Authentic and Genuine

Authenticity and genuineness are key when it comes to writing a LinkedIn profile header. It’s essential to be true to yourself and accurately represent who you are and what you do. Avoid using exaggerated claims or embellishing your skills and experience. Instead, focus on highlighting your strengths and accomplishments in a genuine and honest way. This will help build trust with potential employers or clients and increase your chances of making meaningful connections.

8. Don’t Neglect Your Target Audience

When writing your LinkedIn profile header, it’s crucial to consider your target audience. Think about who you’re trying to attract and tailor your headline to appeal to them. For example, if you’re targeting potential employers, you could focus on highlighting your relevant skills and experience. If you’re targeting potential clients, you could emphasize the value you can bring to their business. By understanding your target audience and their needs, you can create a profile header that resonates with them.

9. Do Incorporate Social Proof

Social proof is a powerful tool that can help establish your credibility and expertise. If you have received any awards, certifications, or accolades related to your industry, consider including them in your LinkedIn profile header. This can help catch the attention of potential employers or clients and make your profile stand out from the competition. For example, you could say “Certified Project Management Professional” or “Winner of the 2020 Marketing Excellence Award.”

10. Don’t Forget to Update Regularly

Lastly, don’t forget to update your LinkedIn profile header regularly. As your skills, experience, and goals evolve, so should your profile header. It’s essential to keep it up to date to ensure that potential employers or clients get an accurate representation of who you are and what you can offer. Set a reminder to review and update your profile header every few months to ensure it reflects your current professional status.


Your LinkedIn profile header is a vital component of your overall profile. It’s the first thing that people see when they visit your profile, and it can make a lasting impression. By following the dos and don’ts outlined in this article, you can create a compelling and effective LinkedIn profile header that helps you stand out from the competition and attract the right kind of attention. Remember, your profile header should be concise, clear, and authentic, and should highlight your unique skills and value proposition. So take some time to craft a headline that accurately represents who you are and what you do, and watch as it helps you make meaningful connections and advance your career.

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