The dos and don’ts of writing a LinkedIn profile summary


26 Sep 2023  •   4 minutes read

Author: Admin

The Ultimate Guide to Writing an Effective LinkedIn Profile Summary

LinkedIn is a powerful professional networking platform that allows individuals to connect, engage, and build relationships with other professionals in their industry. Your LinkedIn profile serves as your online resume and can significantly impact your professional visibility and opportunities. One of the most important sections of your LinkedIn profile is the summary. In this article, we will discuss the dos and don’ts of writing a compelling LinkedIn profile summary.

1. Do Showcase Your Professional Brand

Your LinkedIn profile summary is an opportunity to showcase your professional brand and highlight your unique value proposition. Begin your summary by introducing yourself and providing a brief overview of your professional background. Use keywords relevant to your industry and expertise to optimize your profile for search engine optimization (SEO).

For example:

“Results-driven marketing professional with 10+ years of experience in developing and executing successful digital marketing campaigns. Proven track record of increasing brand awareness and driving lead generation. Skilled in social media marketing, content creation, and data analysis.”

This summary effectively communicates the individual’s professional expertise and highlights their key skills and accomplishments.

2. Don’t Use Generic Buzzwords

While it’s important to use keywords in your LinkedIn profile summary, avoid using generic buzzwords that are overused and lack specificity. Instead, focus on using specific language that accurately describes your skills and experience.

For example, instead of using buzzwords like “motivated” or “team player,” provide concrete examples of how you have demonstrated these qualities in your professional career. This will help differentiate your profile from others and make it more memorable.

3. Do Share Your Professional Achievements

Highlight your professional achievements and key milestones in your LinkedIn profile summary. This helps potential employers or clients understand the value you can bring to their organization. Include specific metrics or results whenever possible to demonstrate the impact of your work.

For example:

“Led a team of marketing professionals and successfully increased website traffic by 50% in six months.”

“Generated $1 million in revenue through the implementation of a targeted email marketing campaign.”

These achievements provide tangible evidence of your abilities and can make a strong impression on those viewing your profile.

4. Don’t Exaggerate or Misrepresent Yourself

While it’s important to highlight your strengths and accomplishments, it’s equally important to be honest and transparent in your LinkedIn profile summary. Avoid exaggerating or misrepresenting your skills or experience, as this can damage your professional reputation if discovered.

Instead, focus on showcasing your genuine strengths and providing evidence of your expertise through concrete examples and achievements.

5. Do Personalize Your Summary

Your LinkedIn profile summary is an opportunity to showcase your personality and allow potential connections to get to know you on a deeper level. Share your passions, interests, and any unique experiences or perspectives that set you apart.

For example:

“Outside of work, I am passionate about environmental sustainability and have volunteered with several local organizations to promote eco-friendly initiatives. I believe in the power of business to drive positive change and am committed to making a difference in the world through my work.”

This personalization helps create a connection with the reader and can make your profile more memorable.

6. Don’t Include Irrelevant Information

When writing your LinkedIn profile summary, focus on including relevant information that is directly related to your professional brand and career goals. Avoid including personal information or unrelated hobbies unless they directly contribute to your professional narrative.

Keep your summary concise and to the point, focusing on the most important aspects of your professional background and expertise.

7. Do Use a Professional Profile Photo

Your LinkedIn profile photo is often the first impression others will have of you, so it’s important to choose a professional and high-quality photo. Dress professionally, maintain good posture, and ensure that your face is clearly visible. Avoid using group photos or photos with distracting backgrounds.

8. Don’t Neglect Your LinkedIn Profile Headline

Your LinkedIn profile headline appears below your name and is one of the first things people see when they visit your profile. Use this section to craft a concise and impactful headline that accurately represents your professional brand.

For example:

“Marketing Strategist | Helping Businesses Drive Growth Through Innovative Digital Marketing Strategies”

“Software Engineer | Expert in Developing Scalable Web Applications”

A strong headline can grab attention and encourage others to click on your profile to learn more.

9. Do Optimize Your LinkedIn Profile URL

Customize your LinkedIn profile URL to make it more professional and easier to share with others. By default, LinkedIn assigns a URL with a combination of your name and a series of numbers. However, you can edit this URL to include your full name or a variation of it.

For example, instead of “,” you can customize it to “”

10. Don’t Neglect LinkedIn Profile Settings

Take the time to review and adjust your LinkedIn profile settings to ensure your privacy and visibility preferences are set according to your preferences. You can control who can see your profile, who can send you connection requests, and what information is visible to others.

11. Do Include Relevant Skills and Endorsements

LinkedIn allows you to showcase your skills and expertise by adding them to your profile. Include the skills that are most relevant to your industry and expertise, and ask colleagues or connections to endorse your skills to add credibility.

12. Don’t Forget to Update Your LinkedIn Profile Regularly

Keep your LinkedIn profile up to date by regularly updating your experience, skills, and accomplishments. This shows that you are actively engaged in your professional development and increases your visibility to others.


Your LinkedIn profile summary is a crucial component of your overall profile. By following these dos and don’ts, you can create a compelling summary that effectively communicates your professional brand and attracts the right opportunities. Remember to showcase your achievements, personalize your summary, and optimize your profile for maximum visibility. With a well-crafted LinkedIn profile summary, you can enhance your professional reputation and open doors to new opportunities.

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