The ethical considerations of using a URL shortener on LinkedIn


26 Sep 2023  •   5 minutes read

Author: Admin

The Ethical Considerations of Using a URL Shortener on LinkedIn

LinkedIn is a powerful platform for professionals to connect, network, and showcase their skills. It allows individuals to create their personal brand and establish themselves as experts in their industry. One important aspect of personal branding on LinkedIn is optimizing your LinkedIn URL. Customizing your LinkedIn URL not only makes it easier for others to find you, but it also adds a professional touch to your profile. However, some individuals may consider using a URL shortener to make their LinkedIn URL more concise. In this article, we will explore the ethical considerations of using a URL shortener on LinkedIn and provide insights on optimizing your LinkedIn URL for better visibility and personal branding.

Understanding LinkedIn URLs

Before diving into the ethical considerations of using a URL shortener on LinkedIn, let’s first understand what LinkedIn URLs are and how they work. When you create a LinkedIn profile, you are assigned a unique URL that serves as the web address of your profile. This URL typically includes your name and a string of random characters. For example, a typical LinkedIn URL might look like this:

LinkedIn also provides the option to customize your URL to make it more memorable and professional. By default, LinkedIn assigns a generic URL to your profile, but you can easily change it to something more personalized. Customizing your LinkedIn URL can help you stand out from the crowd and make it easier for others to remember and access your profile.

The Benefits of Customizing Your LinkedIn URL

Customizing your LinkedIn URL offers several benefits for professionals. Let’s take a look at some of the key advantages:

Improved Branding

Customizing your LinkedIn URL allows you to incorporate your name or a variation of it, making it easier for others to associate your profile with your personal brand. It creates a cohesive online presence and helps you establish yourself as a professional in your industry.

Easy Sharing

A customized LinkedIn URL is shorter and more user-friendly, making it easier to share on business cards, resumes, and other professional materials. It eliminates the need for long, complicated URLs and provides a clean and professional web address.

Enhanced Search Engine Optimization (SEO)

Customizing your LinkedIn URL with relevant keywords can improve your visibility in search engine results. When someone searches for your name or industry-related keywords, your LinkedIn profile is more likely to appear at the top of the search results, increasing your chances of being discovered by potential employers, clients, or collaborators.

The Ethical Considerations

Now that we understand the benefits of customizing your LinkedIn URL, let’s delve into the ethical considerations of using a URL shortener on LinkedIn.

Link Trustworthiness

URL shorteners are commonly used on social media platforms like Twitter, where character limits restrict the use of long URLs. However, on LinkedIn, where there are no such limitations, using a URL shortener may raise concerns about the trustworthiness of the link. Shortened URLs can be used to hide the true destination of a link, potentially leading users to malicious websites or scams. As professionals, it is our responsibility to ensure the safety and integrity of the links we share with our connections.

Perceived Professionalism

LinkedIn is a professional networking platform, and maintaining a high level of professionalism is crucial. Using a URL shortener on LinkedIn may be seen as unprofessional and sloppy. It can give the impression that you are not taking your personal brand seriously or that you are trying to hide something. It is always recommended to use the full, customized LinkedIn URL to maintain a professional image.

Transparency and Authenticity

Authenticity is highly valued on LinkedIn, and using a URL shortener may raise doubts about the authenticity of the link you are sharing. Transparency is key when building professional relationships, and using a shortened URL can create a sense of suspicion or mistrust. By using the full LinkedIn URL, you demonstrate transparency and authenticity, fostering trust with your connections.

Link Analytics and Tracking

URL shorteners often provide analytics and tracking features that allow you to monitor the performance of your shared links. While these features can be beneficial for marketing and advertising purposes, using them on LinkedIn may violate the platform’s terms of service. LinkedIn has its own analytics tools that provide valuable insights into the engagement and reach of your posts, and using external URL shorteners may hinder the accuracy of these metrics.

Optimizing Your LinkedIn URL

Now that we have discussed the ethical considerations of using a URL shortener on LinkedIn, let’s focus on optimizing your LinkedIn URL for better visibility and personal branding. Here are some tips to help you make the most of your LinkedIn URL:

Customize Your LinkedIn URL

As mentioned earlier, customizing your LinkedIn URL is a simple yet effective way to make your profile more professional and memorable. To customize your LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the “Edit public profile & URL” button located in the top right corner of your profile.
  3. In the right-hand column, under “Edit URL,” click on the pencil icon next to your current URL.
  4. Enter your desired URL in the text field. Ideally, it should be your name or a variation of it.
  5. Click “Save” to apply the changes.

Use Relevant Keywords

Incorporating relevant keywords in your LinkedIn URL can improve your search engine visibility and attract the right audience to your profile. Think about the keywords that are most relevant to your industry and expertise, and include them in your customized URL. For example, if you are a marketing professional, consider adding “marketing” or “digitalmarketing” to your URL.

Avoid Special Characters and Random Numbers

When customizing your LinkedIn URL, it is best to avoid special characters and random numbers. Stick to alphanumeric characters and keep it simple and easy to remember. Special characters and random numbers can make your URL look unprofessional and confusing.

Share Your LinkedIn URL Strategically

Once you have customized your LinkedIn URL, it’s time to promote it strategically. Here are some ways to share your LinkedIn URL effectively:

  • Include it in your email signature to make it easily accessible to anyone you communicate with.
  • Add it to your business cards and other professional materials.
  • Include it in your resume or CV to provide potential employers with quick access to your LinkedIn profile.
  • Share it in your other social media profiles to cross-promote your LinkedIn presence.


Customizing your LinkedIn URL is an important aspect of personal branding on the platform. It improves your visibility, enhances your professional image, and makes it easier for others to find and connect with you. While URL shorteners may seem convenient, they come with ethical considerations that can impact your trustworthiness and professionalism on LinkedIn. By customizing your LinkedIn URL and sharing it strategically, you can optimize your profile for better visibility and personal branding, without compromising on ethics.

Remember, your LinkedIn URL is an extension of your personal brand, and it is worth investing time and effort to make it as professional and memorable as possible. So, take the necessary steps to customize your LinkedIn URL and start making a positive impression on the LinkedIn community!

Leave a Reply

Your email address will not be published. Required fields are marked *

More interesting articles


How to Customize Your LinkedIn URL LinkedIn is an essential platform for professionals to build their online presence, network with colleagues, and showcase their skills and experience. Your LinkedIn URL is a unique identifier that directs people to your profile. By default, LinkedIn assigns a long and random URL to your profile, but you have […]

26 Sep 2023


Custom LinkedIn URL: Strong Online Presence When it comes to building a strong online presence, LinkedIn is undoubtedly one of the most powerful platforms available. With over 740 million members worldwide, it offers countless opportunities for networking, job hunting, and personal branding. However, to make the most out of your LinkedIn profile, you need to […]

26 Sep 2023


The Power of a Personalized LinkedIn URL in Building Your Professional Reputation In today’s digital age, having a strong online presence is essential for professionals in any industry. One of the most important platforms for building and maintaining your professional reputation is LinkedIn. With over 760 million users worldwide, LinkedIn provides a unique opportunity to […]

26 Sep 2023

Setting up a perfect campaign only takes 5 minutes. So what are you waiting for?