The ethics of connecting with strangers on LinkedIn


26 Sep 2023  •   5 minutes read

Author: Admin

The Ethics of Connecting with Strangers on LinkedIn

LinkedIn has become an essential tool for professionals to connect, network, and showcase their expertise. With over 740 million members worldwide, it offers a vast platform for building professional relationships and exploring new career opportunities. However, as LinkedIn grows in popularity, the question of connecting with strangers arises. Is it ethical to connect with someone you don’t know on LinkedIn? In this article, we will dive into the ethics of connecting with strangers on LinkedIn and discuss strategies for optimizing your LinkedIn URL for personal branding.

Understanding LinkedIn URL

Before we delve into the ethics of connecting with strangers on LinkedIn, let’s first understand what a LinkedIn URL is and how it works. A LinkedIn URL, also known as a LinkedIn Public Profile or LinkedIn Profile Link, is a unique web address that directs users to your LinkedIn profile. It serves as your online identity on the platform and enables others to find and connect with you easily.

Your default LinkedIn URL is usually a combination of your name and some random numbers or characters, making it difficult to remember and share. However, LinkedIn allows you to customize your URL to make it more personalized and professional. Let’s explore how to find, customize, and optimize your LinkedIn URL.

How to Find Your LinkedIn URL

Finding your LinkedIn URL is a simple process. Here’s how you can do it:

On Desktop:

1. Sign in to your LinkedIn account and navigate to your profile page.

2. Look for the “Edit public profile & URL” button near the top section of your profile page.

3. Click on the button, and it will take you to your public profile settings.

4. On the right-hand side, under the “Edit your custom URL” section, you will see your current LinkedIn URL.

On the LinkedIn App:

1. Open the LinkedIn app on your smartphone and sign in to your account.

2. Tap on your profile picture at the top left corner of the screen to access your profile.

3. Scroll down to the “Contact Info” section and tap on the “Edit” button next to the pencil icon.

4. Under the “Profile” section, you will find your current LinkedIn URL.

Customizing Your LinkedIn URL

Now that you know where to find your LinkedIn URL, let’s discuss how to customize it for better personal branding. Follow these steps to personalize your LinkedIn URL:

1. Click on the “Edit public profile & URL” button on your LinkedIn profile page.

2. On the right-hand side, under the “Edit your custom URL” section, you will find an edit icon (a small pencil).

3. Click on the edit icon, and a text box will appear where you can enter your desired custom URL.

4. Choose a URL that reflects your professional identity, such as your full name or a combination of your name and industry.

5. Make sure to avoid using special characters, spaces, or unrelated words in your custom URL.

6. Once you have entered your desired custom URL, click on the “Save” button to update your LinkedIn URL.

The Ethics of Connecting with Strangers on LinkedIn

Connecting with strangers on LinkedIn can be a controversial topic, as it raises concerns about privacy, professional boundaries, and networking etiquette. Here are some ethical considerations to keep in mind:

1. Purpose of Connection

Before sending a connection request to a stranger, ask yourself why you want to connect with them. Are you genuinely interested in their work, looking for potential job opportunities, or seeking industry insights? Make sure your intentions are professional and aligned with the purpose of LinkedIn.

2. Personalized Invitation

When sending a connection request, take the time to personalize your message instead of using the default invitation. Mention why you are interested in connecting and how you believe the connection could be mutually beneficial. This shows respect and genuine interest in the other person.

3. Professional Relevance

Consider the professional relevance of the person you want to connect with. Are they in the same industry or field as you? Do they have expertise or insights that could benefit your professional growth? Connecting with professionals who share common interests or goals can lead to meaningful conversations and collaborations.

4. Mutual Connections

Check if you have any mutual connections with the person you want to connect with. Mutual connections can provide a level of trust and familiarity, making the connection request more likely to be accepted. If you have a mutual connection, you can also ask for an introduction or mention the common connection in your personalized invitation.

5. Respect Boundaries

Respect the boundaries of the person you are connecting with. If they decline your connection request or do not respond, do not persistently send follow-up messages or spam their inbox. Accept that not everyone will be open to connecting with strangers, and move on to other potential connections.

The Benefits of Connecting with Strangers on LinkedIn

While there are ethical considerations to keep in mind, there are also several benefits to connecting with strangers on LinkedIn:

1. Expanding Your Network

Connecting with strangers allows you to expand your professional network beyond your immediate circle. It opens doors to new opportunities, collaborations, and industry insights. By connecting with professionals from diverse backgrounds, you can gain a broader perspective and access a wider range of resources.

2. Learning from Experts

LinkedIn is a platform filled with industry experts, thought leaders, and experienced professionals. Connecting with strangers who are experts in their field gives you the opportunity to learn from their knowledge and experience. You can follow their posts, engage in discussions, and gain valuable insights that can enhance your professional growth.

3. Building Your Personal Brand

Connecting with strangers on LinkedIn allows you to showcase your expertise and build your personal brand. By sharing valuable content, engaging in meaningful conversations, and providing insights within your area of expertise, you can establish yourself as a thought leader in your industry. This can lead to new career opportunities and collaborations.

Tips for Optimizing Your LinkedIn URL

Now that we have discussed the ethics of connecting with strangers on LinkedIn, let’s explore some tips for optimizing your LinkedIn URL:

1. Keep It Simple

When customizing your LinkedIn URL, keep it simple and easy to remember. Use your full name or a variation of it to maintain professionalism. Avoid adding unnecessary numbers, characters, or words that are unrelated to your professional identity.

2. Use Keywords

Incorporate relevant keywords in your LinkedIn URL to improve your searchability. Think about the skills, industry, or job titles that best represent your professional profile and include them in your URL. This can help you appear in relevant searches and attract the right audience.

3. Consistency Across Platforms

Ensure consistency across your online platforms by using the same or similar username or handle. This makes it easier for others to find and recognize you across different social networks. Consistency also adds to your personal branding efforts and enhances your online presence.

4. Share Your LinkedIn URL

Once you have customized your LinkedIn URL, make sure to share it across your other online platforms, such as your website, blog, or other social media profiles. This allows people to easily connect with you and access your professional profile.


Connecting with strangers on LinkedIn can be a valuable way to expand your professional network, gain insights, and explore new career opportunities. However, it is essential to approach such connections ethically and with respect for professional boundaries. Customize your LinkedIn URL to optimize your personal branding and make it easier for others to find and connect with you. By following these guidelines, you can navigate the world of LinkedIn connections with integrity and maximize the benefits it offers for your professional growth.

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