The impact of a concise and easy-to-remember LinkedIn URL on your personal brand


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Custom LinkedIn URL for Building Your Personal Brand

In today’s digital age, having a strong online presence is crucial for personal branding and career advancement. One platform that plays a significant role in professional networking is LinkedIn. With over 760 million users worldwide, LinkedIn offers a unique opportunity to connect with industry professionals, showcase your skills and achievements, and build a reputable personal brand.

While LinkedIn provides users with a default URL for their profile, customizing your LinkedIn URL can have a significant impact on your personal brand. In this article, we will explore the benefits of a concise and easy-to-remember LinkedIn URL and guide you on how to obtain and optimize your own.

How to Get Your LinkedIn URL

Before we delve into the benefits of a custom LinkedIn URL, let’s first understand how to obtain one. Follow these steps to get your LinkedIn URL:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. In the top section of your profile, you will find your current LinkedIn URL. It will be a combination of your name and a series of random numbers and letters.
  3. To customize your LinkedIn URL, click on the “Edit public profile & URL” button located on the right-hand side of your profile page.
  4. On the right-hand side of the page, you will see a section titled “Edit your custom URL.” Click on the pencil icon next to it.
  5. Enter your desired custom URL in the text box provided. Keep in mind that your custom URL should be concise, easy to remember, and relevant to your personal brand or professional identity.
  6. Once you have entered your desired custom URL, click on the “Save” button to save your changes.

The Impact of a Concise and Easy-to-Remember LinkedIn URL

Your LinkedIn URL serves as your digital calling card and can greatly impact your personal brand. Here are some key benefits of having a concise and easy-to-remember LinkedIn URL:

1. Enhanced Professionalism

A custom LinkedIn URL adds a touch of professionalism to your profile. It shows that you have taken the time to optimize your online presence and create a memorable link for potential employers, clients, or collaborators to access your profile easily. This attention to detail can make a positive first impression and set you apart from other professionals.

2. Improved Visibility

A concise and easy-to-remember LinkedIn URL can improve your visibility on search engines. When someone searches for your name or relevant keywords, having a custom URL increases the likelihood of your LinkedIn profile appearing higher in search results.

3. Better Networking Opportunities

When attending networking events or exchanging business cards, a custom LinkedIn URL is much easier to share and remember compared to a long, randomized URL. It allows you to quickly connect with new contacts and build your network, increasing the chances of future collaboration or job opportunities.

4. Strengthened Personal Branding

Your LinkedIn profile serves as an extension of your personal brand. A custom URL that aligns with your brand or professional identity strengthens your overall branding efforts. It creates consistency across different platforms and enables people to easily identify and remember your online presence.

How to Optimize Your LinkedIn URL

Now that you understand the benefits of a custom LinkedIn URL, let’s explore some tips to optimize your URL for maximum impact:

1. Keep it Concise

When customizing your LinkedIn URL, aim for brevity. Short URLs are easier to remember and share. Avoid including unnecessary words or characters that can make your URL cumbersome.

2. Use Your Name

Whenever possible, include your name in your LinkedIn URL. This makes it more personal and helps to establish your online identity. If your name is common and already taken, consider adding a middle initial or relevant keywords to make it unique.

3. Avoid Special Characters

Special characters, such as hyphens or underscores, can make your URL harder to remember and type correctly. Stick to alphanumeric characters when customizing your LinkedIn URL.

4. Update Your LinkedIn Public Profile

Your LinkedIn Public Profile is the page that is visible to users who are not logged in to LinkedIn. Make sure your profile is complete and showcases your skills, experience, and achievements. A well-optimized public profile combined with a custom LinkedIn URL can significantly boost your online visibility.

Where to Use Your Custom LinkedIn URL

Now that you have a custom LinkedIn URL, it’s essential to leverage its potential by strategically using it across various platforms. Here are some places where you can showcase your personalized LinkedIn URL:

1. Resume and Cover Letter

Include your custom LinkedIn URL in the contact section of your resume and cover letter. This allows potential employers or recruiters to easily access your LinkedIn profile and learn more about your qualifications and achievements.

2. Business Cards

Add your custom LinkedIn URL to your business cards to provide a direct link to your professional profile. This makes it convenient for new contacts to connect with you on LinkedIn and stay updated on your professional endeavors.

3. Email Signature

Include your LinkedIn URL in your email signature to promote your professional profile in every interaction. This allows recipients of your emails to quickly navigate to your LinkedIn profile and learn more about you.

4. Social Media Profiles

Add your custom LinkedIn URL to your other social media profiles, such as Twitter, Instagram, or Facebook. This cross-linking enhances your online presence and enables followers on different platforms to connect with you professionally.


A custom LinkedIn URL is a valuable asset for building your personal brand and establishing a strong online presence. By following the steps outlined in this article, you can obtain and optimize your LinkedIn URL to enhance your professionalism, improve visibility, open up networking opportunities, and strengthen your personal branding efforts. Remember to keep your URL concise, use your name when possible, and strategically showcase it across various platforms to maximize its impact. With a memorable LinkedIn URL, you can make a lasting impression and stand out in the competitive professional landscape.

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