The impact of a concise LinkedIn vanity URL on mobile device users


26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Custom LinkedIn URL for Mobile Users

In today’s digital age, having a strong online presence is crucial for professionals in all industries. LinkedIn, the world’s largest professional networking platform, has become the go-to platform for job seekers, recruiters, and professionals looking to connect and grow their network. With over 740 million members worldwide, LinkedIn offers a wide range of features to help individuals showcase their skills, experience, and accomplishments.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a URL that includes a combination of your name and some random numbers or characters. For example, a default LinkedIn URL might look like this: “”. While this URL works, it is not user-friendly and can be difficult to remember or share with others.

However, LinkedIn allows users to customize their profile URL to create a more personalized and professional web address. A custom LinkedIn URL typically includes your name or a variation of it, making it easier for others to find and remember your profile. For example, a custom LinkedIn URL could look like this: “”.

Why is a Concise LinkedIn Vanity URL Important for Mobile Users?

In today’s fast-paced world, mobile devices have become the primary means of accessing the internet and consuming content. According to a report by Statista, mobile devices accounted for over 50% of global website traffic in 2020. With more and more people using their smartphones and tablets to browse the internet, it is essential to have a concise and easy-to-type LinkedIn URL.

When accessing LinkedIn on a mobile device, users often rely on touch keyboards, which can be prone to typos and autocorrect errors. A long and complex URL can increase the chances of mistakes, leading to frustration and potentially deterring users from visiting your profile. On the other hand, a concise vanity URL reduces the likelihood of errors and makes it effortless for mobile users to navigate to your LinkedIn profile.

How to Get a Custom LinkedIn URL

Obtaining a custom LinkedIn URL is a straightforward process. Here’s how you can do it:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button, which is located in the top-right corner of your profile.
  3. On the right side of the page, under the “Edit your custom URL” section, you’ll find a link that says “Edit URL”. Click on it.
  4. In the pop-up window that appears, enter your desired custom URL. Make sure to choose a URL that is professional, easy to remember, and closely related to your name or profession.
  5. Click “Save” to save your changes.

Once you have successfully saved your custom LinkedIn URL, it will be ready for use. You can start sharing it with others, adding it to your resume, business cards, email signature, or any other professional materials.

Benefits of a Custom LinkedIn Vanity URL

Having a custom LinkedIn vanity URL offers several benefits, especially for mobile users:

1. Easy to Share

A concise and memorable vanity URL is much easier to share with others. Whether you’re networking at an event, sending an email, or connecting with someone over a phone call, sharing your LinkedIn profile becomes effortless with a custom URL. You can simply spell out your URL or include it in your email signature, making it convenient for others to find and connect with you.

2. Enhanced Professionalism

A custom LinkedIn URL adds a touch of professionalism to your online presence. It shows that you have taken the time to personalize your profile and are serious about your professional brand. A professional URL also provides a sense of credibility and makes a positive impression on recruiters, potential employers, and clients.

3. Improved Search Engine Visibility

LinkedIn profiles often rank high in search engine results, especially when someone searches for your name or profession. By having a custom URL that includes your name or relevant keywords, you increase your chances of appearing at the top of search results. This can be beneficial when someone is looking to learn more about you or when recruiters are conducting background checks.

4. Mobile-Friendly Experience

As mentioned earlier, a custom LinkedIn URL makes it easier for mobile users to access your profile. With a concise URL, they can quickly type it into their mobile browser or click on it from another app or website. This seamless user experience enhances engagement and encourages users to explore your profile further.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but want to change it to a custom one, follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile page.
  2. Click on the “Edit public profile & URL” button, located in the top-right corner of your profile.
  3. On the right side of the page, under the “Edit your custom URL” section, click on the link that says “Edit URL”.
  4. In the pop-up window, delete your current custom URL and enter a new one.
  5. Click “Save” to save your changes.

It’s important to note that once you change your LinkedIn URL, the old URL will no longer work. Therefore, it’s essential to inform your connections and update any materials where you have previously shared your LinkedIn URL.

Where to Find Your LinkedIn URL on the Mobile App

If you primarily use the LinkedIn mobile app and are unsure where to find your LinkedIn URL, follow these steps:

  1. Open the LinkedIn mobile app on your device.
  2. Tap on your profile picture, which is located in the top-left corner of the screen.
  3. On your profile page, tap on the three dots (…) in the top-right corner.
  4. In the dropdown menu, select “Edit public profile & URL”.
  5. Under the “Edit your custom URL” section, you’ll find your LinkedIn URL.

Once you have located your LinkedIn URL on the mobile app, you can proceed to share it with others or make any necessary changes.

LinkedIn URL Optimization Tips

To make the most out of your custom LinkedIn URL, consider the following optimization tips:

1. Keep it Simple

Avoid using unnecessary characters, numbers, or special symbols in your custom LinkedIn URL. Stick to your name or a variation of it to create a clean and professional web address.

2. Include Keywords

If possible, include relevant keywords in your custom LinkedIn URL. For example, if you’re a marketing professional, consider adding the word “marketing” or a related keyword to your URL. This can help improve your visibility in search results and attract the right audience.

3. Use a URL Shortener

If your custom LinkedIn URL is still too long or complex, consider using a URL shortener to create a more concise and user-friendly URL. There are several free URL shortening services available online that can help you achieve this.


A concise and customized LinkedIn URL holds significant benefits for mobile users. By creating a memorable and professional web address, you can enhance your online presence, improve search engine visibility, and make it easier for others to find and connect with you. Take advantage of LinkedIn’s custom URL feature and optimize your profile for mobile users to maximize your networking and career opportunities.

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