The impact of a customized LinkedIn URL on building a strong online professional network

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26 Sep 2023  •   6 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL for Building Your Professional Network

In today’s digital age, having a strong online presence is crucial for professionals looking to advance their careers and expand their networks. One platform that has become essential for professionals is LinkedIn. With over 740 million members worldwide, LinkedIn is the go-to platform for networking, job searching, and building a professional brand. In order to make the most out of your LinkedIn profile and stand out from the crowd, it’s important to customize your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address for your LinkedIn profile. By default, LinkedIn assigns a random combination of letters and numbers as your URL, which can be difficult to remember and share with others. However, LinkedIn allows you to customize your URL to reflect your name or professional brand.

How to Get a LinkedIn URL?

Getting a customized LinkedIn URL is a simple process. Here’s how you can do it:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. Under the “Edit URL” section, you will see your current URL. Click on the pencil icon next to it.
  4. Enter your desired URL in the text box. LinkedIn will automatically check if it’s available.
  5. If your desired URL is available, click on the “Save” button to update your LinkedIn URL.

Why Customize Your LinkedIn URL?

Customizing your LinkedIn URL has several advantages:

  1. Enhance your personal brand: A customized LinkedIn URL that includes your name or professional brand creates a cohesive online presence and helps you stand out from others with generic URLs.
  2. Improve search engine optimization (SEO): When you customize your LinkedIn URL, you have the opportunity to include keywords related to your industry or area of expertise. This can improve your visibility in search engine results and make it easier for others to find you.
  3. Memorability and shareability: A customized LinkedIn URL is easier to remember and share with others. Whether you’re including it in your email signature, business card, or online portfolio, a personalized URL makes it simple for others to connect with you on LinkedIn.
  4. Professionalism: A customized LinkedIn URL demonstrates that you take your professional brand seriously. It shows that you are proactive and invested in building a strong online presence.

How to Change Your LinkedIn URL?

If you’ve already set up a LinkedIn URL but want to change it, you can follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  4. Delete your current URL and enter your new desired URL in the text box.
  5. Click on the “Save” button to update your LinkedIn URL.

Where to Find Your LinkedIn URL on the LinkedIn App?

If you primarily use the LinkedIn mobile app, you can still find and customize your LinkedIn URL. Here’s how:

  1. Open the LinkedIn app on your mobile device and log in to your account.
  2. Tap on your profile picture, which is located in the top left corner of the screen.
  3. Scroll down and tap on the “View Profile” option.
  4. Tap on the three dots in the top right corner of the screen and select “Edit public profile & URL.”
  5. Under the “Edit URL” section, you can customize your LinkedIn URL by following the same steps mentioned earlier.

How to Edit Your LinkedIn URL?

If you need to make changes to your customized LinkedIn URL, you can edit it at any time. Here’s how:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. Under the “Edit URL” section, click on the pencil icon next to your current URL.
  4. Edit your URL in the text box.
  5. Click on the “Save” button to update your LinkedIn URL.

Using Your LinkedIn URL on Your Resume

When it comes to your resume, including your LinkedIn URL can be a valuable addition. It allows potential employers or recruiters to easily access your LinkedIn profile and learn more about your professional experience and skills. Here’s how you can incorporate your LinkedIn URL on your resume:

  • Include your LinkedIn URL in the contact information section of your resume. Make sure to format it as a clickable link by hyperlinking the URL. For example: linkedin.com/in/yourname
  • If you have limited space on your resume, you can include your LinkedIn URL as a separate line under your name and contact information.
  • Consider customizing the anchor text of your LinkedIn URL to make it more visually appealing. For example, instead of displaying the full URL, you can use “LinkedIn Profile” as the anchor text.

LinkedIn URL Shorteners

In addition to customizing your LinkedIn URL, you can also use URL shorteners to create shorter and more manageable links. These tools allow you to condense your LinkedIn URL into a shorter format, making it easier to share verbally or on platforms with character limits, such as Twitter. Some popular URL shorteners include Bitly, TinyURL, and Rebrandly.

Examples of Customized LinkedIn URLs

Here are a few examples of customized LinkedIn URLs to give you inspiration:

  • linkedin.com/in/johndoe
  • linkedin.com/in/marketingexpert
  • linkedin.com/in/marysmithdesigns
  • linkedin.com/in/yourname-consulting

Sharing Your LinkedIn URL

Once you have customized your LinkedIn URL, it’s important to share it with others to maximize its impact. Here are a few ways you can share your LinkedIn URL:

  • Include your LinkedIn URL in your email signature to make it easy for recipients to connect with you.
  • Display your LinkedIn URL on your business cards to provide a direct link to your professional profile.
  • Add your LinkedIn URL to your website or online portfolio to showcase your professional network and credentials.
  • Share your LinkedIn URL on other social media platforms, such as Twitter or Facebook, to expand your online presence.
  • Include your LinkedIn URL in your job applications to give potential employers an additional way to learn more about you.

LinkedIn URL Format

The format of a LinkedIn URL is typically “linkedin.com/in/yourname.” It’s important to note that the “yourname” portion of the URL can be customized to reflect your name or professional brand. The format is consistent across all LinkedIn profiles and helps to maintain a uniform structure for URLs.

What to Do if Your LinkedIn URL is Invalid?

If you encounter an issue where your customized LinkedIn URL is invalid or not working, there are a few steps you can take to resolve the problem:

  1. Ensure that you are using only letters, numbers, or hyphens in your URL. Special characters or spaces are not allowed.
  2. Check that your desired URL is not already taken by another LinkedIn member. If it is, you will need to choose a different URL.
  3. Try clearing your browser cache and cookies, then attempt to save your LinkedIn URL again.
  4. If the issue persists, you can reach out to LinkedIn support for further assistance.

LinkedIn URL on iPhone

On an iPhone, you can find and customize your LinkedIn URL using the LinkedIn mobile app. Simply follow the steps mentioned earlier in the section “Where to Find Your LinkedIn URL on the LinkedIn App?” to access and edit your LinkedIn URL on your iPhone.

Optimizing Your LinkedIn URL

Optimizing your LinkedIn URL can greatly improve your visibility and make it easier for others to find you. Here are a few tips to optimize your LinkedIn URL:

  • Include relevant keywords: Incorporate keywords related to your industry, skills, or area of expertise in your LinkedIn URL. This can help improve your search engine rankings and attract the right audience.
  • Keep it concise: Ideally, your LinkedIn URL should be short and easy to remember. Avoid using unnecessary words or characters that can make the URL lengthy.
  • Use your name or professional brand: Whenever possible, include your name or professional brand in your LinkedIn URL. This not only makes it more personalized but also helps with branding and recognition.
  • Avoid special characters and spaces: LinkedIn URLs can only contain letters, numbers, and hyphens. Avoid using special characters, spaces, or underscores in your URL.

Incorporating Your LinkedIn URL into Your Business Card

Adding your LinkedIn URL to your business card is a great way to provide a direct link to your professional profile. Here’s how you can incorporate your LinkedIn URL into your business card:

  • Include your LinkedIn URL under your contact information. Format it as a clickable link, similar to how you would include a website URL.
  • Consider using a QR code: Instead of displaying the full URL, you can create a QR code that links directly to your LinkedIn profile. This allows recipients to quickly scan the code and connect with you on LinkedIn.
  • Design your business card with a clean and professional layout that makes your LinkedIn URL easily readable.

Copying Your LinkedIn URL

If you need to copy your LinkedIn URL for any reason, such as sharing it via email or adding it to a document, you can follow these steps:

  1. Log in to your LinkedIn account and navigate to your profile.
  2. Click on the “Edit public profile & URL” button, which is located on the right-hand side of your profile page.
  3. Under the “Edit URL” section, you will see your customized LinkedIn URL. Click on the “Copy” button next to it.
  4. The LinkedIn URL will now be copied to your clipboard and can be pasted wherever you need it.

Conclusion

A customized LinkedIn URL can have a significant impact on building a strong online professional network. By taking the time to personalize your LinkedIn URL, you enhance your personal brand, improve search engine optimization, and make it easier for others to connect with you. Whether you’re including your LinkedIn URL on your resume, business cards, or other professional materials, the power of a customized LinkedIn URL should not be underestimated. Start customizing your LinkedIn URL today and unlock the full potential of your professional network.

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