The impact of a customized LinkedIn URL on networking events and conferences


26 Sep 2023  •   4 minutes read

Author: Admin

The Power of a Custom LinkedIn URL for Networking Events and Conferences

LinkedIn has become an invaluable tool for professionals looking to expand their network, connect with potential employers or clients, and showcase their skills and experience. With over 675 million users worldwide, LinkedIn is the go-to platform for professional networking. One often overlooked feature of LinkedIn is the ability to customize your profile URL. In this article, we will explore the impact of a customized LinkedIn URL on networking events and conferences, and discuss how to get and optimize your LinkedIn URL for maximum effectiveness.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL. However, you have the option to customize it to make it more professional and memorable. For example, a customized LinkedIn URL would look like this:

How to Get a LinkedIn URL

Getting a LinkedIn URL is a simple process. Follow these steps to get your customized LinkedIn URL:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button.
  5. Under the “Edit URL” section on the right side of the page, click on the pencil icon next to your current URL.
  6. Type in your desired custom URL. Ideally, it should be your full name or a variation of it.
  7. Click “Save” to apply the changes.

Once you have customized your LinkedIn URL, it becomes much easier to share it with others, whether it’s through your resume, business cards, or during networking events and conferences.

The Impact of a Customized LinkedIn URL on Networking Events

Networking events are a prime opportunity to make valuable connections and expand your professional network. By having a customized LinkedIn URL, you can make a lasting impression and increase the chances of others reaching out to you after the event. Here’s how a customized LinkedIn URL can impact your networking efforts:

1. Professionalism and Credibility

Having a customized LinkedIn URL shows that you take your professional brand seriously. It demonstrates attention to detail and professionalism, which can make a positive impression on potential employers or clients. When networking at events, you can confidently share your customized LinkedIn URL, knowing that it reflects your personal brand and enhances your credibility.

2. Memorability

A customized LinkedIn URL is much easier to remember and share than a random combination of numbers and letters. When you meet someone at a networking event, they are more likely to remember your name and LinkedIn URL if it is personalized and easy to recall. This increases the chances of them checking out your profile and potentially connecting with you in the future.

3. Ability to Showcase Your Profile

During networking events, time is often limited, and you may not have the opportunity to go into depth about your skills and experience. By sharing your customized LinkedIn URL, you give others the chance to explore your profile at their own convenience. This allows them to gain a deeper understanding of your background and expertise, increasing the likelihood of forming a meaningful connection.

The Impact of a Customized LinkedIn URL on Conferences

Conferences bring together professionals from various industries, creating a unique networking environment. Here’s how a customized LinkedIn URL can have an impact at conferences:

1. Networking with Speakers and Panelists

Conferences often feature industry experts as speakers and panelists. These individuals are valuable connections to have in your professional network. By sharing your customized LinkedIn URL, you make it easier for them to find and connect with you on LinkedIn. This can lead to future collaborations, job opportunities, or industry insights.

2. Connecting with Fellow Attendees

Conferences attract professionals from various backgrounds and industries. By having a customized LinkedIn URL, you can quickly and easily connect with fellow attendees you meet during the event. Instead of exchanging business cards, which can be easily misplaced, you can exchange LinkedIn URLs, ensuring that you stay connected even after the conference ends.

3. Maximizing Exposure

Conferences often have dedicated event hashtags and social media buzz. By including your customized LinkedIn URL in your conference-related social media posts, you increase the chances of others discovering your profile and connecting with you. This exposure can lead to new opportunities, collaborations, or even job offers.

Optimizing Your LinkedIn URL for Maximum Effectiveness

Simply having a customized LinkedIn URL is not enough. To maximize its impact, consider the following tips:

1. Keep It Professional

When customizing your LinkedIn URL, stick to your full name or a variation of it. Avoid using nicknames or irrelevant terms. Keeping it professional ensures that your URL aligns with your personal brand and is easily recognizable by others.

2. Include It on Your Resume and Business Cards

Make it a habit to include your customized LinkedIn URL on your resume and business cards. This allows potential employers or clients to easily find and review your profile, increasing your chances of getting noticed for job opportunities or business partnerships.

3. Share It During Introductions

When introducing yourself at networking events or conferences, mention your customized LinkedIn URL. This gives others an immediate way to connect with you and learn more about your professional background. It also shows that you are proactive in utilizing LinkedIn for networking purposes.

4. Customize Your Public Profile

Once you have your customized LinkedIn URL, take the time to optimize your public profile. Ensure that your headline, summary, and work experience sections are up to date and showcase your skills and accomplishments. A well-crafted profile will make a stronger impression on those who visit your URL.


A customized LinkedIn URL can have a significant impact on networking events and conferences. It adds professionalism and credibility to your personal brand, makes it easier for others to remember and connect with you, and allows you to showcase your profile effectively. By following the steps to get and optimize your LinkedIn URL, you can leverage this powerful tool to expand your professional network and create new opportunities.

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