The impact of a customized LinkedIn URL on your overall online reputation


26 Sep 2023  •   4 minutes read

Author: Admin

The Impact of a Customized LinkedIn URL on Your Overall Online Reputation

In today’s digital age, having a strong online presence is crucial. Whether you are a professional looking for job opportunities, a business owner trying to expand your network, or a freelancer hoping to showcase your skills, your online reputation matters. And one platform that plays a significant role in shaping your professional image is LinkedIn.

LinkedIn is the world’s largest professional networking site, boasting over 760 million members in more than 200 countries. With such a vast user base, it’s essential to stand out from the crowd and make a lasting impression. One way to do that is by customizing your LinkedIn URL.

What is a LinkedIn URL?

Before we delve into the impact of a customized LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL, also known as a vanity URL or custom URL, is a unique web address that directs to your LinkedIn profile.

By default, your LinkedIn URL consists of a series of random numbers and letters. For example, a typical LinkedIn URL may look like this:

However, LinkedIn allows you to customize your URL, making it more personalized and professional. A customized LinkedIn URL typically includes your name or a variation of it, making it easier for others to find and remember.

The Importance of a Customized LinkedIn URL

Now that we understand what a LinkedIn URL is, let’s explore the impact of customizing it. Here are some reasons why having a customized LinkedIn URL is important:

1. Professionalism

A customized LinkedIn URL adds a touch of professionalism to your profile. It shows that you take your online presence seriously and have put effort into optimizing your profile. A personalized URL also looks cleaner and more aesthetically pleasing, making a positive first impression on potential employers, clients, or connections.

2. Branding

Your LinkedIn profile is an extension of your personal brand. By customizing your LinkedIn URL, you can align it with your personal brand or the brand of your business. For example, if you are a graphic designer named John Smith, your customized LinkedIn URL could be something like

3. Search Engine Optimization (SEO)

A customized LinkedIn URL can also improve your search engine rankings. When someone searches for your name on Google or another search engine, having a personalized URL can increase the chances of your LinkedIn profile appearing higher in the search results. This is especially important if you have a common name or are in a competitive industry.

4. Easy Sharing

Sharing your LinkedIn profile becomes much easier with a customized URL. Instead of sharing a long and complex URL filled with random characters, you can provide a concise and memorable link that others can easily click on. This is particularly useful when including your LinkedIn profile on business cards, resumes, email signatures, or social media profiles.

How to Get a Customized LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s explore how you can get one. Here’s a step-by-step guide:

1. Go to Your LinkedIn Profile

Log in to your LinkedIn account and navigate to your profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View Profile” from the dropdown menu.

2. Click on the “Edit Public Profile & URL” Button

On your profile page, look for the button that says “Edit public profile & URL.” It should be located towards the top-right corner of the page. Click on this button to access the URL customization settings.

3. Customize Your URL

In the URL customization settings, you will see your current LinkedIn URL. It will be a combination of your name and some random characters. To customize it, click on the pencil icon next to the URL.

A new window will appear, allowing you to edit your URL. Enter your desired URL, keeping in mind the guidelines provided by LinkedIn. It’s best to keep your URL simple, memorable, and professional.

4. Save Your Changes

After customizing your URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and notify you if it’s already taken.

5. Promote Your Customized LinkedIn URL

Once you have your customized LinkedIn URL, it’s time to promote it. Here are some ways you can make the most of your personalized URL:

– Include your LinkedIn URL on your resume or CV. It’s becoming increasingly common for recruiters and hiring managers to review candidates’ LinkedIn profiles alongside their resumes. A customized URL will make it easier for them to find and access your profile.

– Add your LinkedIn URL to your business cards. When attending networking events or conferences, handing out business cards is a common practice. Including your LinkedIn URL on your business card allows recipients to connect with you online and learn more about your professional background.

– Share your LinkedIn URL on social media. If you are active on platforms like Twitter, Facebook, or Instagram, consider adding your LinkedIn URL to your bio or about section. This encourages your followers to connect with you professionally and stay updated with your career milestones.

– Incorporate your LinkedIn URL into your email signature. Every time you send an email, your LinkedIn URL can serve as a clickable link in your signature. This makes it easy for recipients to connect with you on LinkedIn if they are interested in learning more about you.


A customized LinkedIn URL can have a significant impact on your overall online reputation. By personalizing your URL, you enhance your professionalism, strengthen your personal brand, improve your search engine visibility, and make it easier for others to connect with you.

Follow the steps outlined in this article to customize your LinkedIn URL and start reaping the benefits. Remember to promote your personalized URL across various platforms and incorporate it into your professional communication channels.

Investing time in optimizing your LinkedIn profile and customizing your URL is a worthwhile endeavor. It demonstrates your commitment to your professional growth and sets you apart from the competition in the digital landscape.

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