The impact of a customized LinkedIn URL on your personal branding efforts


26 Sep 2023  •   4 minutes read

Author: Admin

The Impact of a Customized LinkedIn URL on Your Personal Branding Efforts

When it comes to personal branding, having a strong online presence is crucial. In today’s digital age, one of the most important platforms for professionals to showcase their skills and experience is LinkedIn. With over 660 million users worldwide, LinkedIn has become the go-to social network for career development and networking.

Your LinkedIn profile serves as your digital resume and can be a powerful tool for building your personal brand. One often overlooked aspect of optimizing your LinkedIn profile is customizing your LinkedIn URL. In this article, we will explore the impact of a customized LinkedIn URL on your personal branding efforts and provide step-by-step instructions on how to get and customize your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a random combination of numbers and letters as your profile URL, which can be difficult to remember and share with others. However, LinkedIn allows users to customize their URL to make it more personalized and professional.

For example, a default LinkedIn URL might look something like this: This URL is not only long and difficult to remember, but it also doesn’t provide any information about the person behind the profile. On the other hand, a customized LinkedIn URL could look like this: This URL is shorter, more professional, and easier to remember.

Why is a Customized LinkedIn URL Important for Personal Branding?

A customized LinkedIn URL can have a significant impact on your personal branding efforts. Here are a few reasons why:

1. Professionalism

A customized LinkedIn URL adds a level of professionalism to your profile. It shows that you have taken the time to personalize your online presence and that you are serious about your professional image. A professional-looking URL can also make a positive first impression on potential employers or clients who visit your profile.

2. Memorability

A customized LinkedIn URL is easier to remember than a default URL. This makes it more convenient for you to share your profile with others, whether it’s through email, business cards, or other networking opportunities. A memorable URL increases the likelihood that someone will visit your profile and connect with you.

3. Brand Consistency

By customizing your LinkedIn URL, you have the opportunity to align it with your personal brand. You can use your name or a variation of it to create a consistent online presence across different platforms. This helps to reinforce your personal brand and make it more recognizable to others.

How to Get a Customized LinkedIn URL

Now that you understand the importance of a customized LinkedIn URL, let’s dive into the steps to get one:

Step 1: Log in to Your LinkedIn Account

Visit the LinkedIn website and log in to your account using your email address and password. If you don’t have a LinkedIn account, you can easily create one by following the instructions on the website.

Step 2: Go to Your Profile

Once you are logged in, click on your profile picture at the top right corner of the screen. This will take you to your LinkedIn profile.

Step 3: Click on “Edit Public Profile & URL”

On your LinkedIn profile, you will see a button that says “Edit public profile & URL”. Click on this button to access the settings for your profile URL.

Step 4: Customize Your LinkedIn URL

In the section that says “Edit your custom URL”, you will see the current URL assigned to your profile. Click on the pencil icon next to the URL to edit it. Enter your desired custom URL, which can be your name, a variation of your name, or your personal brand name. Keep in mind that the URL must be unique and not already taken by another LinkedIn user.

Step 5: Save Your Changes

After entering your desired custom URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and let you know if it’s valid. If the URL is already taken, you will need to choose a different one until you find an available option.

Optimizing Your Customized LinkedIn URL

Now that you have a customized LinkedIn URL, it’s important to optimize it for maximum impact. Here are a few tips to consider:

1. Keep it Simple

When customizing your LinkedIn URL, try to keep it simple and easy to remember. Avoid using numbers, hyphens, or other special characters that can make the URL more complicated. Ideally, your URL should be your name or a variation of it.

2. Include Keywords

Consider including relevant keywords in your custom URL to improve its search engine optimization (SEO). For example, if you are a marketing professional, you could include the word “marketing” in your URL. This can help your profile appear higher in search results when someone searches for professionals in your field.

3. Share Your URL

Now that you have a customized LinkedIn URL, make sure to share it with others. Include it on your resume, business cards, email signature, and other professional materials. By sharing your URL, you increase the visibility of your profile and make it easier for others to connect with you.

4. Update Your LinkedIn Profile

After customizing your LinkedIn URL, take the time to update your profile to reflect your personal brand. Add a professional profile picture, write a compelling summary, and include relevant experience and skills. A well-rounded and up-to-date profile will make a stronger impression on visitors to your profile.

In Conclusion

A customized LinkedIn URL can have a significant impact on your personal branding efforts. It adds professionalism, improves memorability, and ensures brand consistency across platforms. By following the steps outlined in this article, you can easily get a customized LinkedIn URL and optimize it for maximum impact. Remember to keep it simple, include relevant keywords, and share your URL with others to enhance your online presence and make meaningful connections.

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