The impact of a customized LinkedIn URL on your visibility in search results

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26 Sep 2023  •   5 minutes read

Author: Admin

The Power of a Customized LinkedIn URL for Personal Branding

In today’s digital age, having a strong online presence is crucial for career success. One of the most important platforms for professionals is LinkedIn, the world’s largest professional network. With over 700 million users worldwide, LinkedIn provides a valuable opportunity to connect with industry peers, showcase your skills and experience, and build your personal brand.

When it comes to optimizing your LinkedIn profile, there are many factors to consider. One often overlooked aspect is the customization of your LinkedIn URL. A customized LinkedIn URL can make a significant impact on your visibility in search results and enhance your personal branding efforts. In this article, we will explore the importance of a customized LinkedIn URL and provide step-by-step instructions on how to get, change, and optimize your LinkedIn URL.

What is a LinkedIn URL?

Before diving into the details of customizing your LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL, also known as a LinkedIn profile link or LinkedIn profile web address, is a unique web address that directs users to your LinkedIn profile. It typically consists of the LinkedIn domain followed by a series of numbers and letters.

For example, a standard LinkedIn URL might look something like this: www.linkedin.com/in/12345678. This URL is automatically generated by LinkedIn when you create your profile, and it is not very user-friendly or memorable.

The Importance of a Customized LinkedIn URL

Having a customized LinkedIn URL can have several benefits for your personal branding and online visibility. Let’s take a closer look at why it is important to customize your LinkedIn URL:

1. Improved Search Engine Optimization (SEO)

Customizing your LinkedIn URL allows you to include relevant keywords that are related to your industry, profession, or personal brand. By incorporating these keywords into your URL, you can improve your search engine optimization (SEO) and increase the chances of your LinkedIn profile appearing in search results when someone searches for those keywords.

For example, if you are a digital marketer specializing in social media, you might consider customizing your LinkedIn URL to something like www.linkedin.com/in/socialmediamarketer. This URL includes the keyword “social media marketer,” which can help your profile rank higher in search results for relevant queries.

2. Enhanced Personal Branding

A customized LinkedIn URL adds a professional touch to your personal brand. It shows that you have taken the time and effort to optimize your online presence and create a cohesive personal brand across different platforms. A memorable and professional-looking LinkedIn URL can leave a lasting impression on recruiters, potential employers, and other professionals who come across your profile.

When networking or sharing your LinkedIn profile with others, a customized URL is much easier to remember and share than a long string of random numbers and letters. It can also be included on your business cards, email signature, and other promotional materials to drive traffic to your LinkedIn profile and showcase your professional expertise.

3. Increased Click-Through Rates

A customized LinkedIn URL is more visually appealing and trustworthy compared to a default URL. When users come across your LinkedIn profile in search results or other online platforms, they are more likely to click on a customized URL that reflects your personal branding. This can lead to increased click-through rates to your profile, ultimately resulting in more opportunities for networking, job offers, and professional connections.

How to Get a Customized LinkedIn URL

Now that you understand the benefits of a customized LinkedIn URL, let’s walk through the process of getting one:

1. Sign in to Your LinkedIn Account

The first step is to sign in to your LinkedIn account. If you don’t have an account yet, you can easily create one by visiting the LinkedIn website and following the sign-up instructions.

2. Go to Your Profile

Once you are signed in, navigate to your LinkedIn profile page. You can do this by clicking on “Me” in the top navigation bar and selecting “View profile” from the drop-down menu.

3. Edit Your Public Profile & URL

On your profile page, locate the section that displays your LinkedIn URL. It is usually located below your profile picture and headline. Click on the “Edit public profile & URL” link next to your URL.

4. Customize Your URL

In the “Edit URL” section, you will see your current LinkedIn URL. To customize it, click on the pencil icon next to your URL. A pop-up window will appear, allowing you to edit your URL.

It is important to choose a customized URL that is professional, relevant, and easy to remember. Avoid using numbers or random strings of characters. Instead, consider incorporating your name, profession, or industry-related keywords into your URL.

For example, if your name is John Smith and you are a web developer, you might choose a customized URL like www.linkedin.com/in/johnsmithwebdeveloper. This URL is concise, memorable, and clearly communicates your profession.

5. Save Your Changes

Once you have entered your desired customized URL, click on the “Save” button to save your changes. LinkedIn will check if the URL is available and notify you if it is already taken by another user. If that happens, try different variations or consider adding a middle initial or relevant industry keyword to differentiate your URL.

How to Optimize Your Customized LinkedIn URL

Now that you have a customized LinkedIn URL, it’s time to optimize it for maximum impact. Here are a few tips to help you make the most of your personalized URL:

1. Include Relevant Keywords

As mentioned earlier, including relevant keywords in your customized LinkedIn URL can improve your search engine optimization. Think about the keywords that recruiters or potential clients might use when searching for someone with your skills and expertise. Incorporate those keywords into your URL to increase the chances of your profile appearing in relevant search results.

2. Keep It Concise

While it’s important to include relevant keywords, it’s also essential to keep your customized LinkedIn URL concise. Long URLs can be difficult to remember and share. Aim for a URL that is no longer than your full name followed by a relevant keyword or two.

3. Update Your Online Presence

Once you have customized your LinkedIn URL, make sure to update your online presence to reflect your new URL. Update your email signature, business cards, resume, and other online profiles with your customized LinkedIn URL. This will help drive traffic to your LinkedIn profile and create a consistent personal brand across different platforms.

Conclusion

A customized LinkedIn URL can have a significant impact on your personal branding and visibility in search results. By customizing your LinkedIn URL, you can improve your search engine optimization, enhance your personal branding efforts, and increase click-through rates to your profile. Follow the step-by-step instructions outlined in this article to get, change, and optimize your LinkedIn URL for maximum impact.

Remember, your LinkedIn profile is often the first impression that potential employers, clients, and industry peers have of you. Make sure to take advantage of every opportunity to optimize your profile and showcase your professional expertise. A customized LinkedIn URL is a simple yet powerful tool that can make a big difference in your online presence and personal branding.

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