The impact of a personalized LinkedIn page URL on building a strong online presence

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26 Sep 2023  •   7 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL for Building Your Online Presence

In today’s digital age, a strong online presence is crucial for professionals looking to stand out in their industries. With the rise of social media and professional networking platforms, individuals now have the opportunity to showcase their skills, accomplishments, and experiences to a global audience. One platform that has become a staple for professionals is LinkedIn, a social networking site designed specifically for career development and networking.

What is LinkedIn?

LinkedIn is a professional networking site that allows individuals to create a profile highlighting their professional experiences, skills, and education. It serves as an online resume and networking tool, connecting professionals from various industries and providing opportunities for career advancement and business development.

LinkedIn Profile URL

When creating a LinkedIn profile, one of the first steps is to set up a personalized LinkedIn URL. A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a generic URL to each profile, typically consisting of a combination of your name and a string of random numbers and letters. However, users have the option to customize their LinkedIn URL to create a more personalized and memorable web address.

How to Get a LinkedIn URL

To get a LinkedIn URL, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, look for the “Edit public profile & URL” button on the right-hand side of the screen.
  5. Click on the pencil icon next to your current URL.
  6. Enter your desired URL in the text field.
  7. Click “Save” to update your LinkedIn URL.

It’s important to note that LinkedIn URLs must be unique, so if your desired URL is already taken, you will need to choose a different one. Additionally, LinkedIn only allows certain characters in URLs, so be sure to adhere to their guidelines when creating your personalized URL.

Why Personalize Your LinkedIn URL?

Personalizing your LinkedIn URL offers several benefits:

1. Enhanced Branding

A personalized LinkedIn URL allows you to create a strong personal brand. By including your name or a variation of it in your URL, you make it easier for others to find and remember your profile. This can be particularly beneficial for professionals with common names who may struggle to stand out in search results.

2. Increased Credibility

A customized LinkedIn URL can boost your professional credibility. When sharing your LinkedIn profile with colleagues, potential employers, or clients, a personalized URL gives the impression that you are tech-savvy and invested in your professional image.

3. Improved Search Engine Optimization (SEO)

Optimizing your LinkedIn profile for search engines can help increase your online visibility. Having a personalized URL that includes relevant keywords related to your industry or area of expertise can improve your chances of appearing higher in search engine results.

How to Change Your LinkedIn URL

If you already have a LinkedIn URL but would like to change it, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, look for the “Edit public profile & URL” button on the right-hand side of the screen.
  5. Click on the pencil icon next to your current URL.
  6. Enter your desired URL in the text field.
  7. Click “Save” to update your LinkedIn URL.

Keep in mind that once you change your LinkedIn URL, the previous URL will no longer work. Be sure to update any references or links to your profile to ensure a seamless transition.

How to Copy Your LinkedIn URL

If you need to share your LinkedIn URL with someone, you can easily copy it by following these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, look for the URL located under your profile picture.
  5. Highlight the entire URL and right-click to copy it.

Once copied, you can share your LinkedIn URL via email, social media, or on your business card to help others connect with you professionally.

LinkedIn URL on Your Resume

Including your LinkedIn URL on your resume is a great way to provide potential employers or recruiters with additional information about your professional background. By adding your LinkedIn URL, you give them the opportunity to explore your profile in more detail and learn more about your skills and experiences.

When including your LinkedIn URL on your resume, it’s important to use a shortened version of the URL to ensure it doesn’t take up too much space. There are several URL shorteners available online that can help you create a more concise and visually appealing LinkedIn URL for your resume.

Where to Find Your LinkedIn URL on the LinkedIn App

If you primarily use the LinkedIn app on your mobile device, you can still access your LinkedIn URL by following these steps:

  1. Open the LinkedIn app on your mobile device.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down to the “Contact and Personal Info” section.
  4. Under the “Contact Info” tab, look for the LinkedIn icon and tap on it.
  5. Your LinkedIn URL will be displayed on this page.

From here, you can copy your LinkedIn URL and share it with others or update it as needed.

LinkedIn URL Shorteners

If you find that your LinkedIn URL is too long or cumbersome to share, there are several URL shorteners available that can help you create a more concise and visually appealing URL. Some popular URL shorteners include Bitly, TinyURL, and Ow.ly.

These tools allow you to input your LinkedIn URL and generate a shortened version that redirects users to your LinkedIn profile. This can be particularly useful when including your LinkedIn URL on business cards, resumes, or other printed materials where space is limited.

How to Edit Your LinkedIn URL

If you need to make changes to your LinkedIn URL after it has been set, follow these steps:

  1. Log in to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the screen.
  3. Select “View profile” from the drop-down menu.
  4. On your profile page, look for the “Edit public profile & URL” button on the right-hand side of the screen.
  5. Click on the pencil icon next to your current URL.
  6. Make the necessary edits to your URL in the text field.
  7. Click “Save” to update your LinkedIn URL.

Remember, once you change your LinkedIn URL, the previous URL will no longer work. Be sure to update any references or links to your profile to avoid any confusion.

Example of a Personalized LinkedIn URL

Here is an example of what a personalized LinkedIn URL could look like:

Original URL: https://www.linkedin.com/in/john-doe-123456789

Personalized URL: https://www.linkedin.com/in/johndoe

As you can see, the personalized URL is shorter, easier to remember, and includes the user’s name.

Sharing Your LinkedIn URL

Once you have personalized your LinkedIn URL, it’s important to share it with others to maximize its impact. Here are a few ways you can share your LinkedIn URL:

1. Include it in your email signature

Adding your LinkedIn URL to your email signature is a simple and effective way to promote your profile. It allows recipients of your emails to easily click on the link and connect with you professionally.

2. Share it on social media

Utilize your existing social media networks to share your LinkedIn URL. Whether it’s in a post or in your bio, including your personalized URL can help attract new connections and opportunities.

3. Add it to your business card

Including your LinkedIn URL on your business card is a great way to provide potential clients or business partners with an easy way to connect with you professionally. Be sure to use a shortened version of the URL to save space.

4. Incorporate it into your resume

As mentioned earlier, adding your LinkedIn URL to your resume can provide employers or recruiters with additional information about your professional background. Be sure to use a shortened version of the URL to save space.

LinkedIn URL Format

The format of a LinkedIn URL is as follows:

https://www.linkedin.com/in/{customized-URL}

The {customized-URL} portion of the URL is where you would enter your personalized LinkedIn URL.

What to Do If You Have an Invalid LinkedIn URL

If you encounter an invalid LinkedIn URL, it could be due to one of the following reasons:

1. Incorrectly formatted URL

Make sure that you are entering the URL in the correct format. Double-check for any typos or missing characters.

2. Non-existent profile

If the LinkedIn URL leads to a non-existent profile, it’s possible that the user has deleted their account or changed their URL. Try reaching out to the individual directly for an updated URL.

3. Restricted access

Some LinkedIn profiles may have restricted access, meaning that only certain individuals or connections can view the profile. If you encounter an invalid URL, it’s possible that you do not have the necessary permissions to access the profile.

How to Find Your LinkedIn URL on an iPhone

If you primarily use the LinkedIn app on your iPhone, you can find your LinkedIn URL by following these steps:

  1. Open the LinkedIn app on your iPhone.
  2. Tap on your profile picture in the top left corner of the screen.
  3. Scroll down to the “Contact and Personal Info” section.
  4. Under the “Contact Info” tab, look for the LinkedIn icon and tap on it.
  5. Your LinkedIn URL will be displayed on this page.

From here, you can copy your LinkedIn URL and share it with others or update it as needed.

LinkedIn URLs on Other Social Networks

LinkedIn URLs can also be added to other social networking platforms to promote your professional profile. Many social media platforms, such as Twitter and Instagram, allow users to include website links in their profile bios. By adding your LinkedIn URL to these platforms, you can direct your followers and connections to your LinkedIn profile for more information about your professional background.

Conclusion

A personalized LinkedIn URL can have a significant impact on building your online presence and establishing your professional brand. By customizing your LinkedIn URL, you enhance your branding, increase credibility, and improve search engine optimization. Whether you’re sharing your LinkedIn URL on your resume, business card, or social media profiles, a personalized URL makes it easier for others to find and connect with you professionally. Take the time to create a memorable and concise LinkedIn URL that reflects your personal brand and showcases your professional achievements. Your LinkedIn URL is an essential tool in building a strong online presence and advancing your career.

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