The impact of a personalized LinkedIn URL on increasing your LinkedIn connections


26 Sep 2023  •   3 minutes read

Author: Admin

The Power of a Personalized LinkedIn URL in Increasing Your Connections

LinkedIn has become the go-to platform for professionals to connect, network, and showcase their expertise. With millions of users and countless opportunities for career growth, it’s essential to make your LinkedIn profile stand out from the crowd. One way to do this is by customizing your LinkedIn URL.

What is a LinkedIn URL?

A LinkedIn URL is a unique web address that directs users to your LinkedIn profile. By default, LinkedIn assigns a randomly generated URL to your profile, consisting of a string of numbers and letters. For example, your LinkedIn URL might look like this: While this URL works, it’s not very memorable or professional.

Why Personalize Your LinkedIn URL?

Personalizing your LinkedIn URL can have several benefits. Firstly, it makes your profile easier to find and remember. Instead of sharing a long and complicated URL, you can have a clean and concise URL that includes your name. This makes it easier for potential connections, employers, and recruiters to find and visit your profile.

Secondly, a personalized LinkedIn URL adds a touch of professionalism to your profile. It shows that you take your online presence seriously and have taken the time to optimize your profile. It also helps you stand out from the competition by making your profile more memorable.

Finally, a personalized LinkedIn URL can improve your search engine visibility. When someone searches for your name on a search engine, your LinkedIn profile is likely to appear among the top results. Having a custom URL that includes your name increases the chances of your profile ranking higher in search engine results.

How to Get a Personalized LinkedIn URL

Getting a personalized LinkedIn URL is quick and easy. Follow these steps to get started:

  1. Sign in to your LinkedIn account.
  2. Click on “Me” in the top navigation bar.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button on the right-hand side.
  5. Under the “Edit URL” section on the right-hand side, you’ll see your current LinkedIn URL. Click on the pencil icon next to it.
  6. Type in your desired custom URL in the text field. It should ideally include your full name or a variation of it.
  7. Click on “Save” to save your new custom URL.

Once you’ve saved your custom URL, your LinkedIn profile will be accessible through this new URL. Make sure to update any existing links or references to your LinkedIn profile with the new URL to ensure a seamless experience for anyone visiting your profile.

Optimizing Your Personalized LinkedIn URL

Now that you have a personalized LinkedIn URL, it’s important to optimize it for maximum visibility. Here are a few tips:

1. Keep It Simple and Professional

When choosing your personalized LinkedIn URL, aim for simplicity and professionalism. Use your full name or a variation of it to create a URL that is easy to remember and reflects your professional identity. Avoid using numbers, special characters, or any irrelevant words that might confuse or misrepresent your profile.

2. Use Keywords

Integrate relevant keywords into your personalized LinkedIn URL to improve its search engine optimization. Think about the terms or phrases that potential employers or connections might search for when looking for someone with your skills or expertise. For example, if you’re a marketing professional, consider including the word “marketing” or a related keyword in your URL.

3. Share Your URL

Once you have a personalized LinkedIn URL, make sure to share it across your professional networks. Include it in your email signature, business cards, resume, and other online platforms where you showcase your work. The more you promote your LinkedIn profile, the more visibility and opportunities you’ll attract.

4. Customize Your Public Profile URL

In addition to your personalized LinkedIn URL, LinkedIn also provides a public profile URL that can be customized. This URL is what others see when they view your profile without being logged in to LinkedIn. To customize your public profile URL, follow these steps:

  1. Go to your profile page on LinkedIn.
  2. Click on the “Me” icon in the top navigation bar.
  3. Select “Settings & Privacy” from the dropdown menu.
  4. Under the “Privacy” tab, click on “Edit your public profile”.
  5. On the right-hand side, you’ll see a section called “Edit Visibility”. Click on the pencil icon next to your public profile URL.
  6. Customize your public profile URL by typing in a relevant and memorable name.
  7. Click on “Save” to save your changes.

Customizing your public profile URL helps ensure a consistent and professional online presence, whether someone views your profile through LinkedIn or directly via the URL.


A personalized LinkedIn URL is a small but powerful tool that can have a significant impact on your LinkedIn connections. By customizing your URL, you make your profile more memorable, professional, and searchable. Take the time to create a personalized LinkedIn URL that reflects your professional identity and optimize it for maximum visibility. Share your URL across your networks and make it a part of your online presence. With a personalized LinkedIn URL, you’ll stand out from the crowd and attract more connections, opportunities, and success.

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