The impact of a personalized LinkedIn URL on increasing your profile views

liprospect

26 Sep 2023  •   4 minutes read

Author: Admin

The Power of Personalized LinkedIn URLs in Boosting Profile Views

LinkedIn has become the go-to platform for professionals to connect, network, and showcase their skills and experience to potential employers, clients, and colleagues. With millions of users worldwide, standing out from the crowd and getting noticed on LinkedIn can be a real challenge. One simple yet effective way to increase your profile views and enhance your professional online presence is by personalizing your LinkedIn URL.

What is a LinkedIn URL?

Before we delve into the impact of a personalized LinkedIn URL, let’s first understand what a LinkedIn URL is. A LinkedIn URL is a unique web address assigned to your LinkedIn profile. It serves as a direct link to your LinkedIn profile and can be customized to reflect your personal or professional brand.

By default, LinkedIn assigns a generic URL to your profile, which usually consists of a string of numbers and letters. For example, your default LinkedIn URL might look something like this:

linkedin.com/in/123456789

While this default URL works perfectly fine, it lacks personalization and does not make your profile easily identifiable or memorable. This is where a personalized LinkedIn URL comes into play.

How to Get a LinkedIn URL

To get a LinkedIn URL, follow these simple steps:

  1. Login to your LinkedIn account.
  2. Click on your profile picture in the top right corner of the homepage.
  3. Select “View profile” from the dropdown menu.
  4. On your profile page, click on the “Edit public profile & URL” button.
  5. Under the “Edit URL” section on the right-hand side, click on the “Edit” button next to your current URL.
  6. Enter your desired username or a variation of your name in the text box.
  7. If the username is available, click on the “Save” button to confirm your new personalized URL.

Voila! You now have a personalized LinkedIn URL that reflects your personal or professional brand. Instead of a random string of numbers, your LinkedIn URL will now look something like this:

linkedin.com/in/yourname

Why Personalize Your LinkedIn URL?

Personalizing your LinkedIn URL offers several benefits and can have a significant impact on your profile views and overall online presence. Here are some reasons why you should consider customizing your LinkedIn URL:

1. Increased Visibility

A personalized LinkedIn URL makes your profile more discoverable and easier to find. When people search for your name on search engines like Google, your LinkedIn profile is likely to appear among the top results. Having a custom URL that includes your name or relevant keywords increases the chances of your profile being clicked on and viewed.

2. Professional Branding

Personalizing your LinkedIn URL allows you to showcase your personal or professional brand. It adds a touch of professionalism and credibility to your profile, making it more appealing to potential employers, clients, and collaborators. A customized URL also helps you stand out from other users with generic URLs, leaving a lasting impression on anyone who comes across your profile.

3. Easy Sharing

A personalized LinkedIn URL is easier to remember and share. Whether you’re networking at an event, including your LinkedIn profile on your business card, or sharing it in an email signature, having a concise and customized URL makes it effortless for others to connect with you on LinkedIn. It eliminates the need for long, complicated URLs that are prone to typos and errors.

4. Brand Consistency

By customizing your LinkedIn URL, you ensure brand consistency across all your online platforms. If you have a personal website, blog, or other social media profiles, having a consistent username or URL helps create a cohesive online presence. It reinforces your personal or professional brand and makes it easier for people to recognize and remember you.

How to Customize Your LinkedIn URL

Now that you understand the benefits of a personalized LinkedIn URL, let’s explore how to customize it:

  1. Follow the steps mentioned earlier to access the “Edit public profile & URL” section on your LinkedIn profile.
  2. Click on the “Edit” button next to your current URL.
  3. Enter your desired username or a variation of your name in the text box.
  4. If the username is available, click on the “Save” button to confirm your new personalized URL.

It’s important to note that once you customize your LinkedIn URL, it cannot be changed again. Therefore, choose your username wisely and ensure it reflects your personal or professional brand effectively.

Optimizing Your LinkedIn URL for Maximum Visibility

Customizing your LinkedIn URL is just the first step. To maximize the impact of your personalized URL, consider the following optimization tips:

1. Use Your Full Name

When customizing your LinkedIn URL, try to use your full name or a variation of it. This not only makes your profile more identifiable but also helps with search engine optimization (SEO). Including your full name in the URL increases the chances of your profile appearing in search results when someone searches for you by name.

2. Keep It Simple and Professional

Avoid using special characters, hyphens, or numbers in your LinkedIn URL. Stick to your name or a variation of it to maintain a clean and professional URL. Special characters and numbers can make your URL look cluttered and difficult to remember.

3. Share It Everywhere

Once you have your personalized LinkedIn URL, make sure to share it across all your online platforms. Include it in your email signature, personal website, blog, business cards, and other social media profiles. The more places you share your URL, the more visibility and profile views you’re likely to receive.

4. Customize Your Public Profile Settings

LinkedIn allows you to customize the visibility settings of your public profile. By default, your public profile is visible to everyone, including non-LinkedIn users. However, you can adjust these settings to control who can view your profile. To optimize your profile views, make sure your public profile is visible to everyone, as this increases the chances of your profile being discovered and viewed by a wider audience.

Conclusion

A personalized LinkedIn URL is a small yet powerful tool that can greatly impact your profile views and enhance your professional online presence. By customizing your LinkedIn URL, you increase your visibility, showcase your personal or professional brand, make it easier to share, and ensure brand consistency across all your online platforms. Follow the steps mentioned in this article to get your personalized LinkedIn URL and optimize it for maximum visibility. Take advantage of this simple yet effective strategy to stand out from the crowd and boost your professional success on LinkedIn.

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